In the fight against counterfeiting, Amazon has introduced Project Zero, which allows brand owners to delete listings they deem to be fake. This is the first time that Amazon has shared responsibility for policing counterfeiting, reasoning that it is more efficient for brands than navigating the company’s reporting process. After testing Project Zero with 15 brands for several months, Amazon will begin to select and invite additional brands, with the goal of making it available to all brand owners at some unspecified future date. Continue reading Amazon’s Project Zero Lets Brands Delist Counterfeit Goods

As part of its effort to streamline the process of addressing counterfeit goods, Chinese e-commerce company Alibaba Group has begun to automatically remove from its biggest shopping site products that certain brands have deemed as fake. Alibaba’s Taobao shopping site is one of the busiest in the world, and counterfeit goods have been a concern ahead of the company’s IPO. Its expedited take-down process will initially apply to products identified by less than two dozen brands participating in the program. Continue reading Alibaba Combats Counterfeit Goods After Filing IPO Prospectus