CES: UTA Talks the Importance of Social Data in Hollywood

United Talent Agency has developed a measurement tool to track and rank movies based on the social media buzz they accrue in the 365 days up until the film’s release date. Using data provided by Twitter, UTA determines and assigns a ranking for every move on a scale of 1-100. For 2014, UTA observed a pattern by which higher ranked movies outperformed lower ranked movies at the box office. The correlation between a movie’s social media numbers and box office performance however, does not imply causation. Continue reading CES: UTA Talks the Importance of Social Data in Hollywood

Cisco is Offering Real-Time Analysis of Network Sensor Data

Cisco Systems is now selling analytics that provide insight into the information gathered by the company’s hardware. Cisco’s “connected analysis” will rely on sensor data from its customers’ pre-installed data transmission networks, providing rapid analysis of consumer activity in a stadium or retail store, for example. Business customers will have the ability to respond to new patterns quickly because the analytics are relayed in real time. General Electric is also planning to relaunch its analytics service. Continue reading Cisco is Offering Real-Time Analysis of Network Sensor Data

New Apple-IBM Partnership Unveils First Apps for Enterprise

Apple and IBM released 10 apps this week designed for businesses and governments. The apps are the first to come out of the tech companies’ new partnership and target sectors such as air travel, banking and retail. Apple is looking to put new life into its lagging iPad sales by drawing business users, while IBM hopes to catch up in the mobile space. The two companies are working with 50 corporations to create apps for Apple mobile devices; the next round is slated for release early next year. Continue reading New Apple-IBM Partnership Unveils First Apps for Enterprise

Report Points to Mobile Devices Replacing TV as ‘First Screen’

Is it time to come up with new language to address second screens? According to digital analytics firm Flurry, consumers spend an average of 2 hours and 57 minutes on their smartphones and tablets each day. Since the Bureau of Labor Statistics estimates that viewers spend 2 hours and 48 minutes per day watching television, the Flurry numbers would suggest mobile devices are becoming the new first screen. Flurry also notes that time spent with apps has increased nearly 10 percent in the last three quarters. Continue reading Report Points to Mobile Devices Replacing TV as ‘First Screen’

Women Lead Men in Time and Money Spent on Mobile Games

According to mobile analytics firm Flurry, female consumers are leading the charge in mobile gaming in terms of time, money and loyalty. Based on analysis of 1.1 million worldwide devices, Flurry concludes that mobile gaming currently represents 32 percent of the time people spend on their phones. Meanwhile, the report specifies that females spend 35 percent more time in gaming apps than males, make 31 percent more in-app purchases, and have 42 percent higher 7-day retention on average. Continue reading Women Lead Men in Time and Money Spent on Mobile Games

Second Screen: Shazam Unveils Sales Platform for TV Networks

Each month, almost 100 million people use song-recognition app Shazam. Many shows and ads integrate Shazam to supply special offers or exclusive content. The app now plans to launch Resonate, a sales platform to help television networks monetize the viewers that use second screens while watching television. The platform aims to help network partners exert more control over the messages and content users receive when using Shazam while watching TV.  Continue reading Second Screen: Shazam Unveils Sales Platform for TV Networks

Apple Quietly Acquires Startup BookLamp: Pandora for Books

Over the weekend news broke that Apple has acquired BookLamp to expand its ebook offerings and better compete with Amazon. The Boise, Idaho-based startup is best known for developing big data-style book analytics services, which could be used by Apple for new iBooks features. BookLamp’s e-reading recommendation service is sometimes referred to as the “Pandora for books.” According to one source, Apple is paying more than $10 million for the startup’s tech and employees. Continue reading Apple Quietly Acquires Startup BookLamp: Pandora for Books

Yahoo Targets Mobile Advertising Market with Flurry Purchase

Yahoo is purchasing mobile app analytics firm Flurry, a company that collects data from some 540,000 apps to help marketers identify which mobile ads work the best for Android and iPhone users. While financial specifics have not been released, insiders suggest the deal is valued at more than $200 million, one of the largest under CEO Marissa Mayer. The acquisition is another step by Mayer to pursue mobile advertising revenue, a market largely dominated by Google and Facebook. Continue reading Yahoo Targets Mobile Advertising Market with Flurry Purchase

Apple and IBM Tackle Mobile Enterprise with Exclusive Venture

Apple and IBM announced a joint venture that the tech giants have been working on for several months. The exclusive partnership will focus on mobile and data analysis tech in the corporate world by developing more than 100 business software programs intended for use on iPhones and iPads. Applications will be tailored for banking, healthcare, insurance, retail, telecommunications and transportation. Apple CEO Tim Cook described the venture as “a landmark partnership.” Continue reading Apple and IBM Tackle Mobile Enterprise with Exclusive Venture

VidCon 2014: YouTube CEO Unveils New Tools for Creators

During her keynote at VidCon in Anaheim, YouTube CEO Susan Wojcicki announced new and upcoming tools designed for content creators. Wojcicki unveiled a creator tip jar, analytics app, fan-submitted subtitles, channel management tools and more. The new products are intended to engage a larger worldwide audience, help build successful businesses and manage creative work. She also noted that YouTube’s new ad campaign has helped more than double awareness of creators. Continue reading VidCon 2014: YouTube CEO Unveils New Tools for Creators

File Sharing Not in Decline, U.S. Consumers Lead the Charge

Despite those who claim a drop in P2P activity, legal pressure and growing popularity of paid services have not led to a decline in file sharing. According to Tru Optik, 300 million users swap files via BitTorrent each month. Tru Optik estimates that more movies and TV shows are downloaded by file sharers than are sold via iTunes, Google Play and Amazon combined. The U.S. accounts for more downloaded media and software than any other country, with the exception of video game downloads in Brazil.

Continue reading File Sharing Not in Decline, U.S. Consumers Lead the Charge

New Startup Adventr Will Help You Easily Make Interactive Videos

Adventr has launched a new drag & drop editing platform that allows users to create interactive videos. The New York City-based startup is backed by musician John Legend, and was founded by Devo Harris, better known as Grammy-winning producer and songwriter Devo Springsteen. The service essentially works by overlaying graphics on video, and giving users multiple choices. Adventr also allows users to share their videos on Twitter, Facebook, and any website that supports the VPAID format. Continue reading New Startup Adventr Will Help You Easily Make Interactive Videos

Report: UHD TV to Reach One-Third of U.S. Households by 2020

According to a new report from Strategy Analytics, Ultra High-Definition is poised for rapid adoption in the U.S., with a projected 33 percent of households expected to have UHD TV sets by 2020. The report, “Ultra High-Definition TV Displays: Global Market Forecast: 2012-2020,” predicts that North America will become the leading region in UHD penetration by 2020, and entry level prices for UHD TVs will drop below $2,000 this year from one or more of the major brands. Continue reading Report: UHD TV to Reach One-Third of U.S. Households by 2020

Cybersecurity Focus Shifts From Blocking to Spotting Threats

Companies such as IBM and Symantec are investing in new technologies to detect viruses and hackers and make stealing customer data more difficult. The companies believe that traditional antivirus software that erect barriers to keep out threats is becoming increasingly ineffective as hackers around the world regularly create novel bugs. IBM plans to analyze behavior in computer network data to detect irregularities. Symantec is launching its own division that will help hacked businesses respond to security breaches.  Continue reading Cybersecurity Focus Shifts From Blocking to Spotting Threats

Media Execs Gather at HITS 2014: Hollywood’s Digital Makeover

The Hollywood IT Society (HITS) — a community of IT professionals representing the studios of the MPAA and supporting information tech partners — hosted its annual day-long Hollywood IT Summit at the Hyatt Regency in Century City this week. Adapting to rapidly changing expectations for IT-related content production and distribution was the running theme at the April 22 event, where execs and creatives gathered to discuss network connectivity, cloud resources, big data, analytics, content management and more. Continue reading Media Execs Gather at HITS 2014: Hollywood’s Digital Makeover