As studios and exhibitors grapple to find a way to alter the movie release window to serve the changing audience for movies, NAGRA unveiled Early @t Home, a new platform aimed at both studios and exhibitors, at CES in Las Vegas. The platform combines NAGRA’s secure cloud solution with purpose-built hardware to enable content creators, studios, and theater chains to use “first release content” to directly connect with the consumer. The platform offers access to real-time analytics and provides a unique engagement opportunity through synchronized extras that could include complementary virtual and augmented reality experiences. The HD and UHD hardware solutions are priced to compete with other media dongles, but do not require specific app development. Continue reading NAGRA to Roll Out Secure Platform for Content Distribution

The real-time series “@SummerBreak” is the biggest hit on social media that you probably never heard of. The fact that largely unknown shows draw massive viewer numbers is one of the key characteristics of what many are now calling digital native content. Digital influencers and online celebrities have spawned profitable media empires and some of them have parlayed that to play a role in more traditional media. Many, however, are happy to stay in their online universe where viewers are family and the paychecks are hefty. Digital native content was the subject of a CES panel this week. Continue reading Digital Native Content Appeals to Brands, Creatives, Viewers

Analytics service Mixpanel reports that Apple had a decent holiday season, as more iPhone 7 devices were sold than Google Pixel smartphones. During the first few days following Christmas, iPhone 7 numbers “increased by 12.7 percent, compared with an 8.5 percent increase for Google’s newest flagship,” explains TechCrunch. “And when comparing iOS to Android devices in general — including phones, tablets, and iPods — more new Apple devices were switched on … after Christmas than Android devices.” Apple devices had the most global activations leading up to Christmas, while Samsung came in second. The number of “Apple Watches increased by 8.9 percent … the first three days after Christmas,” but “that’s down from 18.6 percent during the same time last year.” Continue reading Apple Experiences Strong Holiday Sales Numbers for iPhone 7

Augmented reality has found a spot on the factory floor of AGCO Corp., a company that manufactures agricultural equipment in Jackson, Minnesota. Workers wear Google Glasses that display diagrams and instructions as an aid in conducting quality checks on tractors and chemical sprayers. The result is so successful that the Duluth, Georgia-based company plans to expand the program next year, using 3D computer-generated imagery to help workers weld 30-foot booms to chemical sprayers. Continue reading Early Corporate Trials with Augmented Reality Prove its Value

Analytics company Moat is rolling out new advertising metrics for platforms including Facebook, YouTube, Snapchat and Hulu. Recently, Facebook revealed that it has overstated metrics for video viewing for years. Rather than focusing on what constitutes a video view, Moat will judge the quality of video ad views with its Moat Video Score, which assigns in real time a number between zero and 100 based on how long viewers watch and listen to the ad and the percentage of “screen real estate” it takes up. Continue reading Moat Debuts Video Ad Metrics for Variety of Digital Platforms

Not long ago, Facebook chief executive Mark Zuckerberg predicted that video would be the dominant means of communication on the social platform. To give that goal a leg up, the company unveiled tools to help video creators improve the odds of engaging audiences. The video analytics include the ability to break down minutes of a video view by age, gender and geographic location. Facebook also introduced tools to help creators tell stories with 360 videos, by enabling a “guide” of story points that viewers can opt to follow. Continue reading Facebook Unveils Tools, Metrics to Improve Video Production

Instagram introduced new features yesterday designed to enable business owners to engage with customers via the photo-sharing app as long as their business is linked to an official Facebook Page. The new tools — developed after discussions with hundreds of businesses using the platform — include business profiles, analytics and the ability to launch sponsored posts directly from the Instagram app. According to Instagram, the set of tools “will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.” Continue reading Instagram to Offer Business Tools Including Profiles, Analytics

Ever since comScore acquired Rentrak, the merged companies have posed competition to ratings giant Nielsen. Now, the merged digital measurement firm has signed a multi-year deal with Viacom to help the media giant more accurately target specific demographics across its linear TV, digital, mobile and over-the-top channels including MTV, VH1 and Comedy Central. Viacom offers Vantage as a data-targeting service to advertisers who want to reach “new parents looking for diapers” and other more granular targets. Continue reading Viacom Inks Multi-Year Deal for comScore/Rentrak Digital Data

The huge quantities of metadata generated by over-the-top programming poses an opportunity for new revenue streams, said Siemens executive Steve Wong and media tech consultant Christy King at an HPA Tech Retreat panel on “Big Data, Big Dollars for Post in an OTT World.” Wong noted that a tremendous amount of data about a production is generated through production, from scriptwriting software through scheduling and budgeting. That’s why it frustrates him that nearly everyone has been served irrelevant ads online. Continue reading HPA Tech Retreat: OTT Metadata an Opportunity for Post Houses

Netflix became one of the largest companies to move all its information technology to Amazon Web Services’ public cloud platform, completing a process that began seven years ago. The company says that, among hundreds of IT functions in the cloud, it’s moved business logic, distributed databases, big data processing and analytics, recommendations and transcoding apps to the AWS servers, and shut down its last on-premise data center. The shift to cloud services also helped Netflix expand to 130 more countries. Continue reading Netflix Pioneers Upcoming Trend of Moving IT to Public Cloud

In Q4 2015, Twitter’s monthly active users declined by about 2 million, to 305 million worldwide, an indication of the social media company’s malaise that has dampened Wall Street enthusiasm. But Twitter just completed new research, using analytics firm Crimson Hexagon, resulting in data it hopes may turn around investors’ lukewarm perceptions. Analyzing tweets for 33 movies released in 2015, from trailer release to post-premiere, Crimson Hexagon came up with results that put a more positive spin on Twitter use. Continue reading Tweets and Seats: Twitter Studies Link to Box Office Success

Google is readying an attempt to reinvent the mobile Web with its Accelerated Mobile Pages (AMP) Project, which has taken just nine months to develop and launch. AMP, a response to proprietary platforms such as Facebook’s Instant Articles and Apple’s News, is an open source platform that dramatically speeds the loading of Web pages, in part by caching content on the cloud. By the time AMP launches, Google will also allow publishers to track analytics, sell ads and put paywalls in place. Continue reading Google to Speed Up the Web with Open Source AMP Initiative

Facebook announced yesterday that it plans to shutter Parse, its toolkit and support platform for mobile developers the company hoped would serve the Internet of Things and lead to a cloud business that could compete with Amazon, Google and Microsoft. Parse provides developers with support and tools that enable programmers to write code rather than spend valuable time maintaining the back end. Users of the platform include developers at productivity app Quip and Expedia’s travel website Orbitz. The social giant paid a reported $85 million to acquire Parse in 2013. Continue reading Facebook Makes Decision to Shutter Services Platform Parse

Football coaches are already using artificial intelligence to help them on the sidelines. Students at North Carolina State University built an AI that could predict whether an NFL team would pass or run the ball. The AI called the plays correctly 91.6 percent of the time during an NFL game. The technology may not yet be ready for a real-time game situation, but with more data and research into machine learning and game theory, AI could become a big league contender. Continue reading Data Analytics: AI Could Assist Coaches in Professional Sports

The NBA manned point on Thursday at the CES Sports Business Forum with assists from NextVR and Intel. Dallas Mavericks owner Mark Cuban and NBA great Shaquille O’Neal were on hand to share their perspectives on tech investing in sports and more. Sessions featured NextVR’s Brad Allen, Sacramento Kings owner Vivek Ranadive, Intel CEO Brian Krzanich, and others. Sensors, sports betting, and the future of VR broadcasting were among the most popular topics. The event was hosted by Turner Sports and served as a lead-in to their eSports Showcase. Continue reading Sports Business Forum: Panelists Talk eSports, VR, Sensors