Hybrid Cloud Becoming an Effective Tool for Media Analytics

The public cloud is significantly impacting media by moving information technology into a world of utility where compute and storage are available as needed — easy to implement and decommission. It provides a flexible infrastructure for a media-centric world increasingly based on analytics where experimentation is the foundation of digital transformation. The media industry is changing — from the way content is produced and managed to the methods used to protect, optimize, distribute and analyze that content. These changes to the value chain have created enormous pressures (and opportunities) for creative professionals. Continue reading Hybrid Cloud Becoming an Effective Tool for Media Analytics

Facebook Suspends Analytics Firm Over Data Use Concerns

Facebook just suspended Boston-based analytics firm Crimson Hexagon, which has harvested data from its site and Instagram, to investigate whether the company violated Facebook policies. Crimson Hexagon, which says it has one trillion social media posts, had contracts to analyze public Facebook data with the U.S. government and a Russian nonprofit tied to the Kremlin, as well as other clients, say sources. Facebook has “little oversight” over Crimson Hexagon once it harvests the data. Continue reading Facebook Suspends Analytics Firm Over Data Use Concerns

Survey Analyzes Benefits of Mixed Reality in the Workplace

The business uses of virtual reality (VR), augmented reality (AR) and mixed reality (MR) have so far been impressive. Now, a survey conducted by Microsoft with Harvard Business Review Analytic Services, found that 68 percent of 394 executives said MR is important to achieving their companies’ goals in the next 18 months. Those surveyed worked in companies employing over 250 people, in a wide range of industries including engineering, construction, manufacturing, retail, defense and education. Continue reading Survey Analyzes Benefits of Mixed Reality in the Workplace

AT&T to Purchase AppNexus, Plans Global Ad Marketplace

AT&T is reportedly paying about $1.6 billion to acquire AppNexus, which offers automated software to help advertisers buy ads across apps and websites. Now, AT&T chief executive of advertising and analytics Brian Lesser revealed that the purchase is aimed at creating a platform that connects advertisers not simply with AT&T’s own content, but with competing media outlets in television and digital video. The result would be a pioneering marketplace and give AT&T more leverage against Facebook and Google. Continue reading AT&T to Purchase AppNexus, Plans Global Ad Marketplace

App Store Spending Predicted to Reach $75.7 Billion in 2022

App Annie has released new stats regarding the first 10 years of Apple’s App Store. According to the analytics and market intelligence firm, there have been more than 170 billion downloads from Apple’s iOS store through December 2017, which represents in excess of $130 billion in spending. An increasing number of apps have exceeded the $1 million and $10 million consumer spending milestones, with “plenty more to come,” predicts App Annie. The U.S. leads the world with 40.1 billion downloads and $36 billion in consumer spending, followed closely by China and then Japan. Continue reading App Store Spending Predicted to Reach $75.7 Billion in 2022

Facebook Restructures With Executive Shuffle, New Divisions

Facebook is undergoing the biggest reorganization in the company’s history. Messenger, WhatsApp, and Facebook’s core app will get new leaders, while the company’s product and engineering organizations will be reorganized into three main divisions: the “Family of Apps” group, run by chief product officer Chris Cox, will include social apps Facebook, Instagram, Messenger and WhatsApp; the “New Platforms and Infrastructure” group, managed by CTO Mike Schroepfer, will cover AI, AR, VR, and blockchain tech; and the “Central Product Services” group, headed by VP of growth Javier Olivan, will handle shared features across products and apps, including advertising, analytics, and security. Continue reading Facebook Restructures With Executive Shuffle, New Divisions

Facebook Aims to Balance New Services with Protecting Data

At Facebook’s F8 conference, chief executive Mark Zuckerberg unveiled the company’s new “Clear History” tool that gives users the ability to clear their browsing history on the social media platform. The tool is still under construction — Zuckerberg said it will take a few months to build — so there were no further details about its user interface, but Facebook said that, in addition to clearing browsing history, users will also “be able to turn off having this information stored with your account.” Continue reading Facebook Aims to Balance New Services with Protecting Data

NAB 2018: Analytics Scientists Look at Social Media and Bots

Fabric Media chief executive/founder Jason Damata led a discussion at NAB with two experts in the field of social media intelligence. Dr. Indraneel Mukherjee founded LiftIgniter, which is “a machine learning personalization, recommendation and discovery engine” for websites and apps to have one-on-one conversations with users. Dr. John Kelly is chief executive at Graphika, which turns “network relationships into dynamic maps of social influence, enabling precision targeting and action to drive business results.” Continue reading NAB 2018: Analytics Scientists Look at Social Media and Bots

Allstate’s Digital Assistant ‘Amelia’ Now Helps Call Center Reps

Allstate’s AI-powered chatbot, Amelia, continues helping the insurance company’s call center employees solve customer service issues efficiently. Since her original deployment in September, she’s already helped these employees with more than 3 million client conversations, answering questions through an instant messaging platform on employee desktops. In January alone, Amelia helped on 250,000 calls. Allstate and other insurance companies are turning to chatbots to stay ahead of insurance-focused startups looking to compete.

Continue reading Allstate’s Digital Assistant ‘Amelia’ Now Helps Call Center Reps

ETC@USC to Present Sessions at the NAB Show in Las Vegas

ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas

Sprint Working On AI Software to Assist Its Call Center Reps

Sprint is currently developing AI-powered software to help call center representatives better handle customer service. Sprint plans to use data related to customer calls to create “interaction assistants” that provide employees with best next steps. This effort is part of the company’s digital transformation project, which involves a partnership with Adobe Systems Inc. “Our focus has been about evolving and really becoming a digital company across all facets,” said Sprint CIO Scott Rice. Data has “become core across all our infrastructure and we really are changing our mindset.”

Continue reading Sprint Working On AI Software to Assist Its Call Center Reps

Spotify Launches New Tool, Enlisting Users to Add Metadata

Spotify has launched Line-In, a music metadata editor, and has begun collecting information from users, who are now able to add descriptions of genres, albums and songs on the platform. The move is an effort by the streaming service to better understand how listeners hear and interpret music — and to continue emphasizing the importance of data to its business. All contributed edits are treated as suggestions and are carefully reviewed before being added to the data that powers the service. The 10-year-old Swedish company is about to go public via a direct listing rather than a traditional IPO.

Continue reading Spotify Launches New Tool, Enlisting Users to Add Metadata

ETC’s Bergquist to Deliver TR-X Keynote and Debut AI Primer

Yves Bergquist, project director data & analytics at ETC@USC, will deliver the TR-X keynote at next week’s HPA Tech Retreat and debut ETC’s AI primer for media and entertainment. The HPA Tech Retreat (February 19-23) will take place at the JW Marriott in Palm Desert, California. The TR-X Seminar (February 19, 1:00-5:15 pm), held in conjunction with the HPA Tech Retreat, will explore AI and machine learning in the M&E ecosystem. Panels will address real world AI case studies, partnering with AI in the creative process, marketing, research and more. Registration info is available online. Continue reading ETC’s Bergquist to Deliver TR-X Keynote and Debut AI Primer

CES: Kudelski CEO Brings Content, Data & Security Together

“In a world where everything is digital, the two assets to protect are content and analytics,” said André Kudelski, chairman and CEO of the Kudelski Group, the parent company of NAGRA, during the Variety Entertainment Summit at CES in Las Vegas. In a headliner conversation with Variety New York digital editor Todd Spangler, Kudelski focused on data, security, storage, content delivery and innovation as he addressed fundamental shifts affecting today’s media and entertainment industry. Continue reading CES: Kudelski CEO Brings Content, Data & Security Together

Artificial Intelligence Front But Not Center at CES Trade Show

CES 2018 is out the gates, and, as expected, artificial intelligence is still very much present in products, conversations and conference panels. Still in its quest to become synonymous with AI, Nvidia did not disappoint at its press event Sunday and its “Autonomous Machines” keynote Tuesday morning. From doubling down on autonomous vehicles to AI-composed music (in partnership with Disney), to a technically impressive foray into intelligent video analytics to power smart cities, the CES darling is still — by far — the biggest AI enthusiast at the show. Continue reading Artificial Intelligence Front But Not Center at CES Trade Show

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