Qloo Raises $25M for Ad-Targeting Using AI Taste Predictions

New York-based Qloo has raised $25 million to fund an artificial intelligence-powered analytics engine. Drawing on consumer behavioral data from around the globe, Qloo uses proprietary algorithms to filter through more than half a billion attributes, including brands, music, film, TV, podcasts, dining, travel and more. Qloo’s AI models “are capable of identifying trillions of connections between these entities,” the company says, listing Netflix, Michelin and Samsung among those already using the service to find connections between customers who frequent Starbucks and the kind of movies they like. Continue reading Qloo Raises $25M for Ad-Targeting Using AI Taste Predictions

Spotify Upgrades Podcast Customization, Audience Analytics

Spotify and Apple are running neck-and-neck in U.S. podcasting, with various surveys showing one or the other in first place. Not wanting to be shown up by Apple, which launched new creators tools this week, Spotify followed suit at the Podcast Movement conference in Denver, announcing customization features and a new audience performance dashboard. For the first time, podcasters will be able to customize parts of their podcast landing page, adding a bio and social media handles. “Spotify is working to build a more robust podcast ecosystem that serves creators, listeners, and advertisers at scale,” said Austin Lamon, director of podcasts. Continue reading Spotify Upgrades Podcast Customization, Audience Analytics

Apple Podcasts Creators Get Subscription Analytics, Linkfire

Beginning this fall, Apple Podcasts creators are getting more tools to measure user engagement and help grow their audiences, with the addition of premium subscription analytics and marketing tools provided by Linkfire, popular among artists and labels as a way to generate an unlimited number of smart links to pod landing pages and measure the ways listeners engage. Updated Analytics functionality lets creators use the Overview tab to see how many listeners started a free trial, the number of paid subscriptions, the percentage of listeners converting from free to paid, and estimated generated proceeds. Continue reading Apple Podcasts Creators Get Subscription Analytics, Linkfire

TV Upfronts to Contend with Analytics Upended by Streaming

Measurement is emerging as a major issue to be addressed at this year’s advertising sales presentations known as the TV Upfronts, taking place this month in New York City. Companies slated to present range from established players like NBCUniversal, hosting May 15 at Radio City Music Hall, to Netflix, which joins the heavyweights with a May 17 event at the Paris Theater. An increased emphasis on streaming platforms, which allow specific measurements rather than the panel extrapolations that have been the norm in the broadcast era, has shifted the focus to the analytics firms that quantify consumer viewing and identify patterns. Continue reading TV Upfronts to Contend with Analytics Upended by Streaming

New Ad Certification Group Seeks Support of Major Agencies

The new joint industry committee, or JIC, formed by major TV networks and media firms has begun actively pursuing major advertising agency members, offering the buy side to pull up a seat at the table. The goal: “to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 upfronts,” the JIC says. Founding members include FOX, NBCUniversal, Paramount Global, TelevisaUnivision, Warner Bros. Discovery, analytics-driven ad firm OpenAP and the Video Advertising Bureau (VAB). Continue reading New Ad Certification Group Seeks Support of Major Agencies

Cloud Deal: Microsoft Buys Stake in London Stock Exchange

Microsoft is entering the finance market in a 10-year partnership with the London Stock Exchange Group. As part of the deal, Microsoft has acquired nearly 4 percent of the UK bourse operator and teed-up its executive VP, Cloud and AI Group, Scott Guthrie, to be appointed a non-executive director of LSEG, which in January 2021 completed its acquisition of leading investment data firm Refinitiv. “Together we look forward to empowering the future of financial markets by delivering next generation data, analytics and workspace solutions,” Microsoft said of the agreement. Continue reading Cloud Deal: Microsoft Buys Stake in London Stock Exchange

YouTube Adds Dedicated Podcast Homepage, New Content

YouTube has added a dedicated podcasts homepage for U.S. users. The page — featuring both audio-only and video-recorded studio shows — went live for some users last month. It appears to be part of a grander scheme by the Google subsidiary to take on pod plays by Apple and Spotify, which it is already outperforming. Both added video podcasts in recent years. Studies say most U.S. podcast listeners get content from YouTube. Last week, NPR announced it is bringing its podcast catalog to YouTube, which is monetizing the podcasting shows with ads inserted by Google and others.  Continue reading YouTube Adds Dedicated Podcast Homepage, New Content

AWS, Microsoft, Google Likely to Continue Cloud Domination

The global cloud storage market is white hot, and the big keep getting bigger while indies lose ground, according to a study by Synergy Research Group that says the top three companies — Amazon Web Services (AWS), Microsoft and Google — account for 65 percent of what was in the first quarter of 2022 assessed as a $53 billion worldwide market. That’s up from a combined 52 percent of worldwide sales four years ago, Synergy notes, explaining the trio’s slice of this rapidly growing market is expected to expand as their efficiencies of size make them better equipped to continue investing and wooing new clients.  Continue reading AWS, Microsoft, Google Likely to Continue Cloud Domination

Apple to Shake-Up Financial Services Sector with BNPL Plan

Apple’s all-in approach to buy now, pay later (BNPL) is viewed as an indicator of the company’s increased emphasis on financial services. Apple Pay has been around since 2014, and three years ago the tech giant issued a credit card with the help of Goldman Sachs. Now, Apple Pay users will be able to avail themselves of the new Apple Pay Later. A subsidiary of the Cupertino-based iPhone firm has received the necessary licenses to launch the new financial offering in most U.S. states. Apple’s initial plans are to underwrite and fund loans capped at $1,000. Continue reading Apple to Shake-Up Financial Services Sector with BNPL Plan

New Gracenote Distribution Dynamics Measures Bingeability

Nielsen’s Gracenote media data division is launching the Distribution Dynamics and Program Availability Archive to measure “bingeability.” The company says the new datasets will help content owners and buyers optimize program licensing and acquisition strategies by providing insights into programming characteristics that drive regular consumption. “The new thinking prioritizes understanding of why certain content resonates with viewers and what drives engagement,” Gracenote says, adding that “clarity on the characteristics of content that drive viewership and understanding the historical placement of content are key to generating the maximum value out of programming in the future.” Continue reading New Gracenote Distribution Dynamics Measures Bingeability

TikTok ‘Pulse’ Pairs Advertising with Top-Performing Videos

Social video platform TikTok has unveiled a new advertising solution that allows brands to place their messages next to the top content in TikTok’s For You feed. The contextual ad solution, TikTok Pulse, is the first to allow TikTok creators a chance to share ad revenue. The program initially makes publishers, public figures and creators with 100,000 or more followers whose videos are in the top 4 percent eligible for a 50/50 ad revenue split. Pulse launches in the U.S. in June, with plans to roll out to additional markets in the fall. Continue reading TikTok ‘Pulse’ Pairs Advertising with Top-Performing Videos

Google Shopping Adds Analytics Tools, Trusted Store Badge

Google Shopping is introducing new tools to help merchants and brands improve online sales performance. A Shopping Experience Scorecard will provide retailers the opportunity to earn a “Trusted Store” badge. In addition, Google is offering data analytics, including a conversion rate measurement tool, a price comparison feature and shipping and return overview pages. Since revamping its market portal as Google Shopping in 2019, the company has been trying to make it easier for users to “research and buy” using Google Search. Continue reading Google Shopping Adds Analytics Tools, Trusted Store Badge

AMC Will Explore Audience Tastes with Analytics Firm Katch

After using its media genome technology to map audience preferences for films, data insights firm Katch is branching into television in a deal with AMC Networks. AMC will leverage Katch’s insights in support of its linear networks and streaming services. The proprietary Katch Media Genome dataset has more than 2,500 unique data points on everything from context and cinematography to directorial approach and score. As part of a multiyear deal, “large portions of AMC’s library will be analyzed by hand-classified and trained human content analysts from Katch,” the company says. Continue reading AMC Will Explore Audience Tastes with Analytics Firm Katch

Google Service Helps Creators Build Personalized Storefronts

Google’s in-house incubator Area 120 recently introduced Qaya, a new service that helps creators build their own digital storefronts. Qaya, which was co-created by Area 120 founder-in-residence Nathaniel Naddaff-Hafrey, is designed to help creators monetize their products and services by offering them directly to fans via personalized storefronts that can be integrated with Google Search and Google Shopping. Currently in beta, the Qaya-powered storefronts can host up to 1,000 products each. Google Pay is built into the service, with support for subscriptions, tipping and one-time payments. Qaya also offers sales analytics. Continue reading Google Service Helps Creators Build Personalized Storefronts

Facebook Adds a Professional Mode to Expand Creator Base

Select Facebook creators in the U.S. will have access to more data and revenue opportunities through the social platform’s new “Professional” mode. Previously exclusive to Facebook Pages, creators can now access audience analytics and, by invite-only for now, earn up to $35,000 per month with qualifying video content through a Reels Play bonus program. For creators who are already using Pages, Facebook is adding a Professional Dashboard to access more insights and productivity tools. The goal is to help creators track shares, reactions and comments to their posts in order to make more informed decisions and grow their audiences. Continue reading Facebook Adds a Professional Mode to Expand Creator Base