Twitter Pushes Video for Newly Expanded Mobile Ad Network

Twitter is taking a page from Facebook’s playbook by opening its mobile ad network to a larger group of marketers. Whereas Twitter’s service was formerly restricted to a small group of clients that could buy ad campaigns running on its own service and third party apps in its MoPub mobile advertising exchange, now all advertisers with dedicated Twitter account managers can widen their campaigns beyond Twitter. Newly renamed “Twitter Audience Platform,” the product will also feature more video ads. Continue reading Twitter Pushes Video for Newly Expanded Mobile Ad Network

Twitter Pitches Event-Based Ad Tools for Targeting Audiences

Twitter recently introduced new tools designed to help marketers identify events appropriate for their brands, create advertising content relevant to those events, and target users who would be interested in such events. For example, an advertiser could use Twitter’s event calendar to research the Oscars, the Olympics or Mother’s Day, and the users who would be interested in those events, and then review which tweets resonated best with those users in the past in order to help build an effective ad campaign. Continue reading Twitter Pitches Event-Based Ad Tools for Targeting Audiences