TV Networks Partner on Technology to Deliver Targeted Ads

A consortium of television networks teamed up to create a technology standard for targeted advertising. Project OAR (Open Addressable Ready)’s watermark technology makes it easier to send specific ads to consumers with smart TVs. The consortium expects to complete its work by 2020. Such collaborative ventures are atypical for the highly competitive TV market. Currently, TV networks depend on cable and satellite operators to send targeted ads, and this technology will help networks control part of the process for smart TVs. Continue reading TV Networks Partner on Technology to Deliver Targeted Ads

Amazon’s Prime Video Channels to Double Revenue by 2020

BMO Capital Markets released a report that quantifies the impact of Amazon’s Prime Video Channels service on the pay-TV industry. It revealed that Channels will generate $1.7 billion in revenue in 2018, compared to last year’s $700 million. Further, BMO Capital predicts that revenue will more than double to $3.6 billion in 2020. That’s good news for Channels’ partners, who stand to earn an estimated $1.2 billion this year, and $2.5 billion in 2020, based on Amazon sharing an average 70 percent of subscription fees. Continue reading Amazon’s Prime Video Channels to Double Revenue by 2020

Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

According to Hulu chief executive Randy Freer, the company is considering a skinnier bundle aimed at pay-TV cord shavers watching their wallets. The bundle would not include linear TV networks, which have pricey carriage fees, but would continue to offer sports, news and on-demand content licensed from cable networks. Hulu is in talks with programmers about the possibility of such a bundle. Few additional details are available, but that the price would be less than the current $40 per month plan. Continue reading Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

Streaming Service to Debut Without Pricey Sports Channels

Discovery Communications, Viacom, AMC Networks, A+E Networks and Scripps Networks Interactive are joining forces to create a new streaming service catering to people who don’t want sports in their streaming TV bundles. According to sources, the service will have a soft launch in the next few weeks, cost less than $20 per month, and offer nonfiction, lifestyle, children’s and scripted drama programs from the channels owned by these networks. Media outlets have discussed a bundle without sports for some time. Continue reading Streaming Service to Debut Without Pricey Sports Channels

Morgan Stanley Values Netflix Content Assets at $11 Billion

According to Morgan Stanley, as of March 2017 the net value of Netflix content was valued at $11 billion, significantly higher than the content assets of many top media companies. “At the same time, however, the revenue Netflix generates on that base of content trails traditional TV and film conglomerates,” reports Variety. “Netflix pulls in about $1 of revenue per dollar of net content value, versus $2-$4 among old-school entertainment companies.” There is no guarantee that Netflix, which just earned 92 Emmy nominations, can monetize its content similarly to traditional television networks, especially since it does not sell advertising. Regardless, Morgan Stanley analysts wrote “Netflix is building a much larger profit pool than the market understands.” Continue reading Morgan Stanley Values Netflix Content Assets at $11 Billion

AMC Planning a New Streaming Service for Cable Subscribers

According to inside sources, AMC Networks plans to target millennials with its own ad-free, online streaming service. However, distinguishing itself from today’s collection of standalone options, AMC’s offering will reportedly be made available exclusively for cable subscribers, a move meant to support the pay TV industry as it faces a growing number of cord cutters. “AMC is discussing featuring digital-only spinoff shows of its existing programs like ‘The Walking Dead’ and is considering pricing between $4.99 to $6.99 a month,” reports Reuters. “Packaging the service as an add-on to existing cable bills allows AMC to curry favor with cable and satellite companies.” Continue reading AMC Planning a New Streaming Service for Cable Subscribers

New Sling TV Package Offers Fox Channels and Multi-Streams

Dish Network just rolled out a beta version of a new Sling TV package, priced at $20 per month, that will include 21st Century Fox channels for the first time. The new Sling TV package also allows for three simultaneous streams, aimed at families with multiple viewers, and will contain Fox channels FX, regional sports networks and, in 17 markets initially, the Fox broadcast network. What it won’t include is channels from Disney, which continues to be part of the earlier, single-stream Sling TV bundle. Continue reading New Sling TV Package Offers Fox Channels and Multi-Streams

Amazon Expands its TV Footprint, in Talks on Skinny Bundles

AMC Networks chief executive Josh Sapan and ESPN president John Skipper have both spoken recently about discussions with Amazon to include their channels in possible skinny bundles for the Internet. Amazon has gone on record as considering the idea for some time, but hasn’t responded to Sapan and Skipper’s remarks. Amazon isn’t the only online entity that might be hawking TV service soon. Turner Broadcasting chief executive John Martin reveals that he’s talking with six or so new companies looking to do just that. Continue reading Amazon Expands its TV Footprint, in Talks on Skinny Bundles