Amazon Adds Human Touch to Its Recommendation Model

Amazon created features — such as searching by star ratings or browsing best-selling products — to help consumers navigate “choice overloads” when selecting among thousands of similar products in any given category. The online shopping behemoth also offers “Amazon’s Choice,” which it says is given to “highly rated, well-priced products available to ship immediately.” Amazon will not reveal if a human or an algorithm is making these choices but, given the massive number of products, the latter is more likely. The company did reveal, however, that it recently began adding recommendations from outside publications. Continue reading Amazon Adds Human Touch to Its Recommendation Model

Consumers Can Talk with Alexa to Order Products on Amazon

Amazon announced that its voice-controlled digital assistant Alexa will have the ability to order “tens of millions” of products. “Alexa — which is built into Amazon’s Wi-Fi-connected Echo and Tap speakers and its Fire TV set-top box — won’t be able to place an order for everything in Amazon’s online store and shopping apps,” reports The Wall Street Journal, but “will have access to all of the products in Amazon’s Prime shipping program.” The company is “adding more products every day into that Prime product wheelhouse,” said an Amazon spokeswoman. “We really want to see how customers are using it and get their feedback on how it can be improved. We’ll continue to figure out expansion as time goes on.” Continue reading Consumers Can Talk with Alexa to Order Products on Amazon