Amazon hopes that YouTube celebs and Instagram stars can help market brands and recommend products found on the popular e-commerce site. The company has quietly launched a beta test of its Amazon Influencer Program, which allows social media influencers to apply to participate in the initiative and earn commissions on products sold. The new program is designed to work with influencers who have significant followings and regularly post content related to shoppable content across “all tiers and categories,” according to Amazon. Continue reading Amazon Rolls Out Social Influencer Program to Market Goods

As the annual upfront ad sales season begins, Discovery Communications has made it clear it plans on a path to growth through international expansion and digital content for Snapchat and similar platforms. The company recently inked a deal to develop shows for Snapchat’s Discover platform and will also add a Snapchat channel to its sport network Eurosport. It plans Winter Olympics content for the latter outlet. Discovery also is starting a wedding-oriented Amazon channel that takes off from the “Say Yes” franchise. Continue reading Discovery’s Snapchat, Amazon Channels to Extend Franchises

Walmart just told its suppliers that it wants to have the lowest prices on 80 percent of its sales. That means that suppliers will have to cut their prices by at least 15 percent — in some cases, losing money on the deal. For those who comply, Walmart will offer better distribution and other kinds of help. Those who don’t will see Walmart limit distribution of their products. Walmart regularly tells suppliers to lower prices, but this time is different: the company is in an all-out price war with Amazon. Continue reading Amazon and Walmart’s Race to the Bottom Rattles Suppliers

Amazon broadcasting site Twitch announced that its support for 1080p video resolution at 60 frames per second will significantly improve video quality when live-streaming via the platform. To accommodate the higher frame rate, Twitch is lifting its 3.5-megabit ingest bitrate restriction. Twitch product manager Noreen McInnis says the company recommends “3-to-6 megabits for most streams, skewing toward the higher end for 1080p broadcasts or faster, more demanding games.” Continue reading Twitch to Start Streaming 1080p at 60fps in Upcoming Weeks

Amazon’s plan to open Amazon Go, a convenience store without a cashier, has suffered a setback. In beta since December, the first store was scheduled to open to the public by the end of March, but sources reported that there are problems with the technology used to automatically charge customers when they leave the store. Brick-and-mortar stores are key to Amazon’s desire to enter the food sales market in earnest. The company is also exploring the possibility of retail stores to sell furniture, appliances and other items. Continue reading Amazon Hits Roadblocks in Pursuit of Retail Grocery Business

Big spending digital players Netflix and Amazon are shaking up traditional TV stalwarts. Netflix is expected to spend $6 billion on original and acquired programming this year, up $1 billion from last year. That figure is five times more than what cable outlets FX (owned by 21st Century Fox) and Showtime (owned by CBS Corp.) spend and more than twice that spent by Time Warner’s premium channel HBO. TV actors are demanding $250,000 an episode, twice their previous rate, and there’s a feeding frenzy for A-list below-the-line crews. Continue reading Netflix Dominance Pushing Studios to Earlier Release Window

Amazon, Facebook, Google and Twitter are vying for the rights to stream the NFL’s “Thursday Night Football” games next season, say sources. Last year, Twitter won the bidding, paying $10 million to stream 10 games. The NFL will likely make its decision within the next month, and there’s a chance it may hint at its decision at its annual meeting in Phoenix this week. Live sports are a hot commodity and since the TV rights for nearly all of them are already locked up, “Thursday Night Football” streaming is even more valuable. Continue reading Tech Giants Compete to Stream NFL’s Thursday Night Football

Facebook engineers tested the transmission of information across a trans-Atlantic-Internet cable, claiming they set a record by pushing two-and-a-half-times more data than current methods. The test was based on hardware designed by the Nokia-owned R&D facility Bell Labs, and relied on optical fiber Facebook owns inside the America Europe Connect (AEC) undersea cable that spans from New York to Ireland. Facebook’s test is part of a trend whereby Internet companies, rather than infrastructure firms, are driving the evolution of the Internet. Continue reading Facebook Tests Trans-Atlantic Data Transmission, Sets Record

Facebook is taking on Amazon’s Twitch and the growing list of video competitors with new expanded live streaming features. “Users can go Live directly from Facebook’s desktop website via their webcam, stream through professional equipment and software hooked up to a desktop and broadcast gameplay from their computer,” reports TechCrunch. While mobile remains a focus for Facebook, desktop users can now broadcast straight to News Feeds and include graphics, titles and other overlays. “Opening up on desktop takes Facebook Live beyond Twitter and Periscope’s options, and brings it into competition with longer-running services like YouTube, Ustream and Livestream.” Continue reading Facebook Takes its Next Step in Becoming Broadcast Platform

Samsung has become the latest tech giant to unveil a digital assistant, introducing Bixby, which will first appear with the upcoming Galaxy S8 smartphone. Unlike Siri and Cortana, Bixby is not a database capable of answering questions, but rather is intended to help users accomplish tasks. The Galaxy S8 will feature a dedicated button to launch Bixby, which will initially offer a few preinstalled apps in English and Korean only. Chinese and Spanish versions will unveil shortly after the phone’s debut. Continue reading Samsung’s Digital Assistant Bixby to Roll Out With Galaxy S8

According to a new eMarketer report, Google’s share of the online search advertising market could exceed 80 percent by 2019, as it outpaces other search companies including Microsoft, Yahoo, Yelp and AOL. Last year, Google’s share of the ad market reached 75.8 percent ($24.6 billion in revenue). The company’s share is expected to reach 80 percent by 2018 and 80.2 percent the following year. The eMarketer projections include advertising on desktop and laptop PCs, mobile phones, tablets and other Internet-connected devices. Continue reading Google Share of Search Ad Market to Hit 80 Percent by 2018

Twitter has added eSports to its growing list of live-streaming pursuits. The social-networking company plans to broadcast more than 1,500 hours of gaming competitions this year. Twitter is working with eSports organizer ESL (originally Electronic Sports League) and game festival organizer DreamHack, both owned by Sweden-based Modern Times Group. The live streams include coverage of globally popular games such as “StarCraft” and “League of Legends,” in addition to sponsored highlight packages and traditional advertising. Twitter is also broadcasting an exclusive weekly highlight program. Continue reading Twitter Live-Streaming eSports Competitions, Related Content

Dish’s Sling TV is rolling out its new Cloud DVR to customers with Amazon devices through an early access program. The feature has been in private beta for Roku users since November. While one potential advantage of the cloud is never running out of storage space, “Sling TV isn’t offering infinite storage or even different storage capacities,” reports TechCrunch. “Instead, ‘First Look’ customers pay an extra $5 per month for up to 50 hours of storage, with no expiration on those programs. When capacity runs out, the oldest ‘watched’ recordings are removed first, to make room for others.” Sling TV’s Cloud DVR also allows users to record multiple programs simultaneously (although limited based on rights deals with broadcasters). Continue reading Sling TV Expands Cloud DVR Access in Early Access Program

Amazon, which recently won its first Oscars for “Manchester by the Sea” and “The Salesman,” is taking on pay-TV providers and game developers as it expands beyond e-commerce into various media initiatives. Now, the company suggests it would be open to discussing deals that would enable it to stream content through the set-top boxes of cable operators, similar to Netflix’s approach. “Amazon is definitely open to those partnerships,” explained Amazon Video managing director Alex Green at Cable Congress 2017 in Brussels. Continue reading Amazon Is Open to Streaming Content Through Cable STBs

Online service Plex Cloud, which has been in private beta since September, is now open to all paying Plex users. The new service “eliminates the need for an always-on PC or other network-attached piece of hardware in order to use the Plex media player software for watching your saved TV shows and movies, viewing photos or streaming from your music collection,” explains TechCrunch. Plex Cloud, which initially used Amazon Cloud Drive to host files, experienced a number of technical challenges that Plex says have been resolved. Plex supports Google Drive, OneDrive and Dropbox. Plex Cloud is now “an option for anyone who subscribes to Plex Pass, the company’s $5 per month, subscription-based service offering a variety of premium features.” Continue reading Media Player Software Company Plex Debuts Online Service