NAB 2017: Thought Leaders Gather to Discuss Cloud Potential

As part of the Next Generation Media Technologies program at NAB, in partnership with ETC@USC, Walden Pond chief executive Wendy Aylsworth moderated a panel on “Thought Leadership for Key Players in the Industry.” Leaders from cloud initiatives at Microsoft, Google, Adobe and Avid Technology detailed their experiences in evolving cloud offerings, as well as the challenges in making these services a reality. Because the cloud is capable of multiple workflows, each leader had a different take on its benefits. Continue reading NAB 2017: Thought Leaders Gather to Discuss Cloud Potential

NAB 2017: M&E Companies Describe Their Move to the Cloud

Another NAB panel in partnership with ETC@USC looked at several large-scale, high-resolution implementations in the cloud. Moderator Brian Campanotti, global director of business development for Oracle Digital Media Solutions led panelists through a discussion on how a major media organization can successfully make the paradigm shift from IT center to cloud infrastructure, leaving behind traditional on-prem storage and processing. Company case studies included Sony, Technicolor and Fox Network Groups. Continue reading NAB 2017: M&E Companies Describe Their Move to the Cloud

NAB 2017: Parks Associates Study Finds That TV Is Still King

Parks Associates debuted a report looking at trends in OTT, focusing on 2010 through 2016. Senior research analyst Glenn Hower stated that TV remains the top viewing platform by hours of video watched in U.S. households. “Yes, people do watch video on lots of devices,” said Hower. “But it hasn’t cannibalized TV.” Among those devices, viewing on computers has leveled out, whereas mobile phones and tablets have seen modest increases, but low overall viewership, which means people are watching a lot of short form content.” Continue reading NAB 2017: Parks Associates Study Finds That TV Is Still King

FCC Chair Discusses Net Neutrality Rules with Tech Industry

After meeting with execs at Cisco, Facebook, Intel and Oracle to discuss future plans for net neutrality, FCC chair Ajit Pai believes tech companies are interested in finding “common ground.” Most Internet companies have expressed support for “net neutrality, saying the protections guard them from paying tolls to get their content in front of consumers,” reports The New York Times. “Pai said that he agreed with the broad principles of net neutrality but that the rules, created by the commission in 2015, went too far in restricting broadband providers.” Continue reading FCC Chair Discusses Net Neutrality Rules with Tech Industry

Netflix Misses Subscriber Estimates, Rethinks Movie Releases

New subscriber numbers for Netflix, both in the U.S. and globally, were lower than expected, at 98.75 million total subscribers, up from 81.5 million a year ago. Analysts polled by Thomson Reuters before Netflix released the number expected 98.9 million subscribers. Netflix has stated it expects to pass the 100-million subscriber mark this week. Netflix also indicated a willingness to debut its feature films first in large theater chains, saying that it should be up to the consumers who pay for these films to be made. Continue reading Netflix Misses Subscriber Estimates, Rethinks Movie Releases

Google Blocks Burger King Ad From Activating Google Home

Burger King released a TV ad in which an actor activates the Google Home digital assistant to describe the ingredients in the Whopper sandwich. Prompted by the actor, Google Home searches Wikipedia for the Whopper and lists the makings of the sandwich. Within hours of the ad’s release, however, both The Verge and BuzzFeed discovered that the commercial no longer activated the device. Burger King did not work with Google to create this marketing approach, and Google reacted by stymying it. Continue reading Google Blocks Burger King Ad From Activating Google Home

With Nine Retail Bankruptcies in 2017, Levels Approach 2008

So far this year, nine major U.S. retailers have declared bankruptcy, a rate disturbingly close to recessionary levels. Bankrupt retailers include Payless ShoeSource, hhgregg, The Limited, RadioShack, BCBG, Wet Seal, Gordmans, Eastern Outfitters and Gander Mountain. Another trend shows retailers that are hanging on to their businesses closing down stores in record numbers, with more than 3,500 stores expected to close in the next several months. J.C. Penney, RadioShack, Macy’s, and Sears alone will close more than 100 stores each. Continue reading With Nine Retail Bankruptcies in 2017, Levels Approach 2008

Netflix Remains No. 1, But Faces Increasing OTT Competition

A comScore study conducted in December 2016 revealed that streaming services have exploded, with a total of 11 reaching one million or more homes in any given month. Put another way, of the 49 million U.S. households connected to Wi-Fi, at least 53 percent use at least one OTT service. Netflix still dominates, found in 75 percent of these Wi-Fi homes, but the real news is that it’s got stronger competition than ever before. YouTube now reaches 53 percent of homes, Amazon is in 33 percent and Hulu is at 17 percent. Continue reading Netflix Remains No. 1, But Faces Increasing OTT Competition

Amazon, Google, Microsoft Democratize AI Tools in the Cloud

Recently, Microsoft software that integrates machine learning spotted a temperature problem in a massive beer vat at Deschutes Brewery, and automatically fixed it, saving the company from a big loss. Deschutes Brewery accesses the software via Microsoft’s cloud computing service, a growing trend among all kinds of businesses relying on such tools from Amazon and Google as well as Microsoft. Use of AI is becoming more widespread as it becomes available as software in the cloud, rather than a huge hardware expenditure. Continue reading Amazon, Google, Microsoft Democratize AI Tools in the Cloud

Tech Companies Plan to Open Major Data Centers Worldwide

Some of the world’s biggest technology companies — namely, Amazon, Microsoft and Google — are investing in massive data centers, dubbed hyperscale computing, to better provide services in the cloud. In that vein, Amazon just announced that it will open an immense network of data centers in Stockholm next year. According to company filings, the three companies spent $31.54 billion in 2016 alone in capital expenditures and leases, in major part linked to improving cloud offerings, which increased 22 percent from 2015. Continue reading Tech Companies Plan to Open Major Data Centers Worldwide

Third-Party Sellers on Amazon Become Latest Hacking Target

Hackers are reportedly targeting third-party sellers on Amazon by using stolen email and password credentials (available for purchase from previous hacks via the “Dark Web”) in a scam to post fake product deals online and pocket cash. Thieves have changed the bank info of active sellers on Amazon to steal amounts up to tens of thousands from each and have hacked less active sellers to post merchandise that does not exist, offering products at steep discounts. While PayPal and eBay have been targeted by hackers in the past, cybersecurity experts indicate that Amazon is becoming a new target. Continue reading Third-Party Sellers on Amazon Become Latest Hacking Target

Amazon’s Free Shipping Casts Shadow Over Smaller Retailers

As Amazon rapidly expands its free shipping, retailers are struggling to compete, looking to a range of fulfillment companies to help offer faster, less expensive delivery options. Amazon Prime provides two-day shipping on millions of items found on its site. Shipping companies such as FedEx, threatened by Amazon’s reach, have targeted smaller businesses, from startups to midsized national chains, that can’t compete with Amazon, Walmart and other big retailers spending billlions of dollars to speed-up delivery. Continue reading Amazon’s Free Shipping Casts Shadow Over Smaller Retailers

Amazon Cash for Those Without Credit Cards, Bank Accounts

To succeed in countries where large percentages of the population do not have bank accounts, Amazon is launching Amazon Cash, a new service that allows users to add cash to their Amazon accounts without incurring fees. Otherwise, to make cash purchases, such customers would have to buy an Amazon Gift Card or purchase a prepaid card. To access Amazon Cash between $15 and $500, the user requests a barcode, accessed through Amazon’s website mobile app or via text message, which is presented to a participating retailer. Continue reading Amazon Cash for Those Without Credit Cards, Bank Accounts

NFL and Amazon Sign Deal to Stream Thursday Night Games

The National Football League has signed a one-year agreement to stream 10 Thursday night games via Amazon in a deal insiders say is valued in the $50 million range (about five times the value of last season’s deal with Twitter). The games streamed for free on Twitter, but the Amazon deal will stream only to Prime members. Globally, more than 60 million consumers pay the annual $99 fee for Amazon Prime with perks including two-day shipping and access to movies, TV shows and music. The NFL deal is not exclusive; Thursday night games are split between CBS and NBC for television broadcasts, and are also made available on the NFL Network. Continue reading NFL and Amazon Sign Deal to Stream Thursday Night Games

Twitch Will Live-Stream Amazon Pilots, Original Documentary

Amazon-owned Twitch is diversifying from its usual fare of videogame broadcasts. Starting April 5, the company will live-stream three Amazon pilots. Sci-fi drama “Oasis,” and half-hour comedies “The Legend of Master Legend” and “Budding Prospects” will stream in back-to-back two-hour blocks over a 24-hour period at Twitch’s programmatic TV content site. Following this, Twitch Studios will premiere its first original documentary, the 22-minute “Ironsights,” about a female Twitch streamer who plays “Big Buck HD.” Continue reading Twitch Will Live-Stream Amazon Pilots, Original Documentary

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