Apple Sells Products via Amazon, Tightens Resale Market

Amazon Marketplace, a third-party seller network worth about $250 billion, has long been the go-to platform for online entrepreneurs who refurbish and sell old Apple computers. But the Mac resale sector has gone up in smoke since Apple and Amazon struck an agreement to limit sales of Apple products only to “the largest companies” and authorized providers. Amazon Marketplace is “the preeminent place” to sell products, offering logistics and shipping unlike competitors eBay and Walmart, as well as Overstock and Etsy. Continue reading Apple Sells Products via Amazon, Tightens Resale Market

Publishers Hire Top Gamers to Live-Stream New Releases

To draw attention to their new video game releases, major publishers such as Electronic Arts, Activision Blizzard, Ubisoft Entertainment and Take-Two Interactive are paying top-tier gamers to play their new releases live online. Talent and marketing agencies report that these companies can pay the most popular gamers as much as $50,000 per hour to do so. On September 13, Take-Two will pay gamers to live-stream its new release “Borderlands 3,” and again for its October 4 release of “Tom Clancy’s Ghost Recon Breakpoint.” Continue reading Publishers Hire Top Gamers to Live-Stream New Releases

Retailers Push Loyalty Programs to Compete With Amazon

Last month, Amazon earmarked $800 million to guarantee one-day delivery for its Prime members. That’s another blow for U.S. department stores struggling to find ways to retain their customers against the Amazon onslaught. One important way they’ve done this is to focus on loyalty programs. According to market intelligence company Beroe, the U.S. loyalty program sector was worth between $27 billion and $55 billion in 2018 and is expected to continue to grow by 2 percent to 4 percent between then and 2020. Continue reading Retailers Push Loyalty Programs to Compete With Amazon

Microsoft, Sony Announce Partnership for Gaming Services

Facing new threats from video game rivals, Microsoft and Sony announced something that some might find surprising: they’re teaming up to work on cloud and game-streaming technologies together. Through the partnership, Sony will consider using Microsoft’s Azure cloud service for streaming its game content, acknowledging the need for a strong cloud solution for game makers. There’s also room within the agreement for a potential collaboration involving Microsoft’s artificial intelligence and Sony’s image sensor clips.
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Adobe Study: Most Companies Are Investing in Voice Tech

According to a study released by Adobe this week, nine out of 10 companies are currently investing in voice technologies, including things like voice-based commerce. Of the 401 companies surveyed, just over one-fifth have already released a voice app, while 44 percent plan to release one this year. A total of 88 percent are building apps for both Amazon and Google smart speakers and other voice-enabled devices, while only 39 percent are building for Apple’s iOS ecosystem; even fewer are building for Microsoft’s Cortana or Samsung’s Bixby.

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Amazon Fire TV Widens Its Lead at 34 Million Active Users

Back in January, Amazon announced that its Fire TV streaming platform had more than 30 million users. Today, Fire TV has grown to more than 34 million active users, according to an announcement made by Amazon this week during a panel titled ‘The Battle for Your Living Room: Sticks, Boxes, and Smart TV Platforms’ at The Pay TV Show in Denver. This indicates that Amazon’s lead over rival streaming platform Roku is widening. Roku grew to 29.1 million active users per its latest earnings report from this month.

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Amazon, Google Overlap in E-Commerce, Digital Ads, More

Amazon and Google have become more competitive over the years, and at the latter’s annual Google Marketing Live conference this week, the company introduced new products to target online shoppers. At the same time, many shoppers now begin their search on Amazon, which has also been making inroads into Google’s traditional bailiwick of digital advertising. Marketing analytics firm Jumpstart reported that, in 2015, about 54 percent of product searches began on Google, and 46 percent on Amazon; those numbers flipped by 2018. Continue reading Amazon, Google Overlap in E-Commerce, Digital Ads, More

San Francisco Is First to Prohibit Use of Facial Recognition

The San Francisco Board of Supervisors, in an 8-to-1 vote, outlawed the use of facial recognition by police and other agencies, making it the first major U.S. city to do so. The vote comes as many U.S. cities are turning to facial recognition to identify criminals, while civil rights advocates warn of its potential for mass surveillance and abuse. But San Francisco city supervisor Aaron Peskin, who sponsored the bill, said its passage sent a message, particularly from a city known as a center for new technology. Continue reading San Francisco Is First to Prohibit Use of Facial Recognition

Amazon Will Pay Employees to Quit, Start New Companies

Competing for delivery drivers in what The Wall Street Journal calls the tightest U.S. labor market in 50 years, Amazon is willing to pay its current employees to quit their jobs to start local package-delivery businesses in order to help the e-commerce giant with its ambitious delivery goals. In an increasingly competitive market, Amazon is looking to move away from depending on the U.S. Postal Service and other companies to make deliveries happen. Instead, Amazon announced plans to invite entrepreneurs of its own making into the mix.

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Walmart Offers Next-Day Delivery to Compete with Amazon

This week, Walmart announced that it will start offering free, next-day delivery on select online orders over $35 without any added membership fee. This announcement comes after a similar one from rival retailer Amazon just last month. Amazon, the lucrative e-commerce giant, announced that it is investing $800 million in its warehouses and delivery infrastructure with the goal of cutting the speed of its Prime deliveries from two days to just one. For now, Walmart’s quicker deliveries will only be available in select markets.

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Supreme Court: App Store Customers Can Now Sue Apple

In what could become a landmark decision, the Supreme Court has ruled to allow individual iPhone users to sue Apple in antitrust violation cases related to the tech giant’s App Store. In a 5-4 decision written by Associate Justice Brett Kavanaugh, the Supreme Court agreed with a lower court ruling that determined App Store customers could sue Apple for allegedly driving up prices by forcing them to purchase apps exclusively from the App Store. Apple lost its argument that was based on the contention that third-party developers set the prices for apps. While Apple holds steady in its belief that it does not represent a monopoly, the ruling could have future ramifications regarding consumers who seek to sue other app sellers for antitrust violations. Continue reading Supreme Court: App Store Customers Can Now Sue Apple

Coalition Alleges Amazon Illegally Collects Children’s Data

A coalition of 19 consumer and privacy groups plans to file a complaint against Amazon alleging that the e-commerce company’s Echo Dot Kids Edition illegally collects voice recordings and other information from users under age 13, which is a violation of the 1998 Children’s Online Privacy Protection Act, known as COPPA. The Echo Dot Kids Edition is much like the Echo Dot smart speaker device, but targeted to kids using a design featuring bright colors. Via the device, kids can ask questions, play music, and more using voice commands.

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Amazon’s One-Day Shipping Plan Boosts Logistics Startups

Last month, Amazon made a pledge to spend $800 million in efforts to make next-day delivery the new standard. In turn, this put increased pressure on brick-and-mortar rivals like Walmart, Best Buy, Macy’s and many others who are rushing to keep up. And it could mean big deals for the logistics companies that work with those physical retailers. As just one example, the Seattle warehouse space and online order fulfillment startup Flexe just announced a $43 million investment from New York firm Tiger Global Management.

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Amazon to Pay U.S. Publishers For International Expansion

Amazon is currently pitching U.S.-based publishers like The New York Times and BuzzFeed on deals that would reward them for expanding internationally. As it currently works, Amazon pays Internet publishers that use affiliate links on their sites. When consumers click, visit Amazon, and make a purchase, the publishers get paid. Amazon seeks to expand its own international presence via the publishers getting more readers outside of the U.S., and it’s willing to cut deals to give publishers money up front rather than waiting until purchases.

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YouTube to Roll Out Free Originals, Measurement Analysis

At IAB’s Digital Content NewFronts in New York City last week, YouTube CEO Susan Wojcicki revealed that 2 billion monthly global users now watch more than 250 million hours of YouTube content on TV screens daily. The video hub is actively working on brand safety issues, plans to integrate Nielsen Catalina analysis to measure increases in offline sales, and — in a significant strategy shift — announced it would remove the paywall for some of its ad-supported original programming. Starting this year, all of the platform’s new original series and specials will be available for free. Continue reading YouTube to Roll Out Free Originals, Measurement Analysis

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