Facebook to Debut Three-Pronged Plan to Combat Fake News

Facebook issued a request for proposals from academics to study fake news on the social platform’s News Feed, with the aim of getting more information regarding the volume of false news and its impact. Those academics whose proposals are accepted will be funded and have access to data on the site. Facebook also plans to introduce a public education campaign about what fake news is and how users can stop spreading it; the campaign will be placed on the top of Facebook’s homepage. The company will also debut a 12-minute video about fake news. Continue reading Facebook to Debut Three-Pronged Plan to Combat Fake News

Facebook Portrays Its Many Platforms as Safe for Consumers

When the European Parliament grilled Facebook chief executive Mark Zuckerberg about his company’s many missteps, one of their concerns was that it has become a monopoly. The reference was to Facebook owning the world’s two largest chat applications, Messenger and WhatsApp, and their suggestion was that Facebook spin off those and the photo app Instagram. Facebook has countered with the argument that, by controlling so much of the world’s communications, it helps keep consumers safe across all these services. Continue reading Facebook Portrays Its Many Platforms as Safe for Consumers

Amazon Opens Marketplace Appstore for 3rd Party Pro Sellers

Next Monday, Amazon opens Marketplace Appstore, a new app store that offers approved third-party apps intended for professional sellers. The store will be available in North America through Seller Central, its main hub for sellers, and will include pricing, inventory, advertising and other tools for professional sellers. Amazon plans a slow rollout to avoid glitches. The company stated that many developer tools “complement” its services, and that Marketplace Appstore will help them “streamline their business operations.” Continue reading Amazon Opens Marketplace Appstore for 3rd Party Pro Sellers

Google, Publishers to Meet as Europe’s Data Law Takes Effect

Sources say that Google has agreed to discuss the concerns of publishers at four of its global offices on the eve of Europe’s General Data Protection Regulation (GDPR) going into effect May 25. Google has told publishers using its advertising tools that they will be responsible for obtaining user consent to gather personal information from European users. Google has not adopted an industry-wide framework that many publishers plan to use to gain user permission on behalf of their advertising technology partners. Continue reading Google, Publishers to Meet as Europe’s Data Law Takes Effect

Media Outlets See Advertising Boon in Legal Sports Gambling

The Supreme Court’s ruling now permits states to make their own decisions about legal gambling on sporting events. For media and advertising companies, the ruling could also be a boon to their bottom line. With gambling, viewers will want to follow live sports in greater detail, and expanded sports coverage means more advertising dollars. In anticipation of such legalized gambling, media executives are mulling over ideas for programming on their digital platforms that include more stats and betting options. Continue reading Media Outlets See Advertising Boon in Legal Sports Gambling

YouTube Splits Red into YouTube Music and YouTube Premium

Changes are afoot at YouTube. The company plans to debut a new version of its music service and charge more to view original shows. YouTube Red, an on-demand subscription service that offered music and original programming without ads debuted two years ago for $10 per month. Next week, the company will launch YouTube Music, which adds personalized playlists based on YouTube history and will eventually replace Google Play Music. YouTube Music will cost $10 per month after a trial period. Continue reading YouTube Splits Red into YouTube Music and YouTube Premium

Hulu Upgrades Mobile Apps With Live TV Guide, Vertical Video

Hulu will soon debut upgraded iOS and Android mobile apps with a new live TV program guide and a vertical video player that will let live TV viewers stream linear programming while browsing the channel guide. The streaming service’s iPhone and iPad apps will also get support for HDMI-out and Android apps will enjoy improved performance on Chromecast. Users will also be able to improve personal recommendations by deleting entries from watch history and removing certain kinds of programs. Continue reading Hulu Upgrades Mobile Apps With Live TV Guide, Vertical Video

CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

CBS and Nielsen are joining forces to deliver dynamic ad insertion (DAI) into linear national television programming that is viewed via connected devices. This will enable advertisers to better target individual viewers with more relevant commercials. The collaboration will use Gracenote’s Automatic Content Recognition software, which is already installed in millions of smart TVs. “Nielsen, through its acquisition of Gracenote, will leverage patented technology to replace linear ad spots on individual smart TV sets to offer more advanced advertising capabilities to brands,” said Nielsen exec Peter Bradbury. Continue reading CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool

Twitter has been investing in monitoring, removing offensive and inappropriate content and debuting tweaks, a job started by former chief financial officer Anthony Noto. The company is also rolling out an automated tool that will be on the lookout for “troll-like” behavior. This attention to the concerns of marketers has paid off, as Twitter just posted its second profitable quarter as a public company. But chief financial officer Ned Segal believes there is more to do to make the platform more stable and successful. Continue reading Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool

Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

EU Data Law Soon Goes into Effect, May Spark Privacy Debate

On May 25, the European Union’s General Data Protection Regulation (GDPR) goes into effect. Although the law bans companies from forcing its users to give up personal data as a condition of service, it allows for exceptions, such as when the information is necessary to fulfill a contract. Those exceptions are the new battlefield over privacy issues, including what “freely given” consent means. At the crux is “behavioral advertising,” worth billions of dollars annually, that targets users based on their Internet activity. Continue reading EU Data Law Soon Goes into Effect, May Spark Privacy Debate

Apple and Goldman Sachs to Launch Apple Pay Credit Card

Apple and Goldman Sachs Group are readying the launch early next year of a joint credit card branded with Apple Pay. This will be Goldman Sachs’ first credit card, and it will also replace Apple’s current rewards-card with Barclays. Apple Pay, which generates revenue with every transaction, has been slow to take off, and Goldman’s move into consumer banking is intended to compensate for a significant dip in securities trading. In 2016, Goldman Sachs also debuted Marcus, retail banking for online savings and personal loans. Continue reading Apple and Goldman Sachs to Launch Apple Pay Credit Card

Amazon Stops Purchasing Competitive Google Shopping Ads

Amazon has ceased purchases of ads at the top of Google search results, a much-prized position for which advertisers and retailers pay handsomely to place eye-catching images. Google runs online auctions for these slots, dubbed products listing ads (PLAs) and Amazon, which began bidding in late 2016, found itself in competition with rival Walmart there. On April 28, Merkle, a marketing firm that analyzes Google Shopping ad data, first noticed that Amazon was missing from those coveted slots. Two sources confirmed the news. Continue reading Amazon Stops Purchasing Competitive Google Shopping Ads

Facebook Restructures With Executive Shuffle, New Divisions

Facebook is undergoing the biggest reorganization in the company’s history. Messenger, WhatsApp, and Facebook’s core app will get new leaders, while the company’s product and engineering organizations will be reorganized into three main divisions: the “Family of Apps” group, run by chief product officer Chris Cox, will include social apps Facebook, Instagram, Messenger and WhatsApp; the “New Platforms and Infrastructure” group, managed by CTO Mike Schroepfer, will cover AI, AR, VR, and blockchain tech; and the “Central Product Services” group, headed by VP of growth Javier Olivan, will handle shared features across products and apps, including advertising, analytics, and security. Continue reading Facebook Restructures With Executive Shuffle, New Divisions

TaTaTu: Blockchain-Based Entertainment and Social Platform

TaTaTu is a new blockchain-based platform that integrates entertainment viewing with social media. The brainchild of producer Andrea Iervolino, TaTaTu rewards viewers for watching content including movies, TV shows, sports, and gaming — and adds rewards when their friends also watch. The first platform, without social media, will be released in three weeks; the complete version will debut Q1 2019. AMBI Media Group will be amongst the first content providers (Iervolino is AMBI Media’s co-founder and CEO). Additional partnerships will be announced soon. Continue reading TaTaTu: Blockchain-Based Entertainment and Social Platform

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