Amazon Briefly Worth $1 Trillion, Targets India With Hindi Site

Amazon’s shares rose to $2,050.50 on Tuesday, pushing the company’s value to over $1 trillion, making it the second U.S. firm to reach that pinnacle since Apple did so early last month. By the end of the day, shares fell to $2,039.51, below the $1 trillion mark. Amazon, which employs more than 550,000 people, generates more than $178 billion in annual revenue and captures 49 cents from every dollar spent on e-commerce. To continue its growth, Amazon is now offering its local Indian website and apps available in Hindi. Continue reading Amazon Briefly Worth $1 Trillion, Targets India With Hindi Site

Senate Intelligence Committee to Question Tech Execs Today

Senate Intelligence Committee hearings will begin today to examine a host of issues regarding big technology firms, including Facebook, Twitter and Google, and weigh whether the issues might be addressed by legislative or executive actions. Those companies already stand accused of not controlling the use of their platforms to disseminate misinformation and, in general, not taking enough responsibility for content. Meanwhile, conservatives accuse the platforms of bias in policing content. Continue reading Senate Intelligence Committee to Question Tech Execs Today

Mozilla’s Upgraded Firefox to Block Tracking Codes by Default

Mozilla announced that future versions of its Firefox browser will automatically block tracking codes placed by advertisers, third parties or any other company that is not the website publisher. Also blocked will be trackers that take too long to load. Best of all for users, they will not have to download or install new software or change settings to enjoy this increased privacy. According to Mozilla, the new feature is already being tested and will be included in a Firefox version later in 2018. Continue reading Mozilla’s Upgraded Firefox to Block Tracking Codes by Default

Mastercard Deal Provides Valuable Info for Google Advertisers

A behind-the-scenes deal between Google and Mastercard was just revealed, whereby Google paid “millions of dollars” for “a stockpile of Mastercard transactions” that most of the credit card company’s two billion users were unaware of. Over the past year, Google provided select advertisers with the ability to track whether online ads led to sales at physical stores in the U.S. While the deal could give Google leverage over rivals such as Amazon, it could also raise privacy concerns regarding how customer data is used and shared. Google says no personal data was shared about users. Continue reading Mastercard Deal Provides Valuable Info for Google Advertisers

New California Privacy Bill Leads to Concern Across Industries

Since California passed the consumer privacy bill known as AB 375, numerous tech companies, trade associations and lobbyists have been pushing for changes before it goes into effect in January 2020. The strict law was passed quickly to fend off an initiative from Californians for Consumer Privacy, which wanted to put the issue on the ballot. Now, with a few days left in the legislative session, lawmakers in California may vote on a replacement bill, SB-1121, that could substantially change the intent of the original law. Continue reading New California Privacy Bill Leads to Concern Across Industries

Sony Adds 200 Local Channels to its PlayStation Vue Service

Sony’s OTT service PlayStation Vue is expanding its lineup by adding 200 local stations across the U.S., including ABC, CBS, FOX and NBC affiliates and ESPN College Extra. With the expanded lineup, Playstation Vue now features more than 450 local stations. The service is available via Sony’s game console; across Android, iOS and web platforms; and media players such as Android TV, Apple TV, Amazon’s Fire TV, Google’s Chromecast and Roku devices. The additions could help the service compete with new players, including Hulu and YouTube TV. Continue reading Sony Adds 200 Local Channels to its PlayStation Vue Service

Facebook Extends Watch Video Platform to a Global Audience

Facebook announced that its Facebook Watch video platform is rolling out worldwide starting today. The VOD platform, designed for episodic content and a potential competitor to YouTube, initially launched in the U.S. one year ago. In what should be good news to content creators and publishers, Facebook is also making its Ad Breaks program for monetizing video content available in Australia, Ireland, New Zealand and the United Kingdom, with plans to launch in 21 other countries in September. Continue reading Facebook Extends Watch Video Platform to a Global Audience

BuzzFeed News Is Trying New Methods to Generate Revenue

BuzzFeed News plans to debut a feature at the bottom of its news pages asking readers to donate between $5 and $100. In exchange, said one source, donors will get updates on big news stories and new programming. This move could presage a membership program with more perks, continued that source, who added that the company is not planning to charge for content. In another revenue-earning venture, BuzzFeed introduced a new product-review/recommendation site, earning revenue from online purchases. Continue reading BuzzFeed News Is Trying New Methods to Generate Revenue

Tech Giants Pushing for More Favorable Federal Privacy Law

Facebook, Google, IBM, Microsoft and other tech companies are lobbying to begin work on a federal privacy law, with the goal of creating regulations that would favor them more than the strict law passed in June by California. The California law, a benchmark in the U.S., gives users the right to know what information tech companies are collecting and why, as well as with whom they’re sharing that data. The Information Technology and Innovation Foundation said its tech company members want to be “a constructive part of the process.” Continue reading Tech Giants Pushing for More Favorable Federal Privacy Law

Amazon Adjusts Ad-Free Viewing on its Twitch Prime Platform

On September 14, Amazon will end ad-free viewing on Twitch Prime, which has been complimentary since it was launched two years ago as a benefit for Amazon Prime subscribers. Twitch Prime has since evolved into its own thriving platform, featuring free games, in-game prizes for some titles and a monthly channel subscription credit that the user can award to a streamer of his/her choice. These perks will remain despite the end of ad-free viewing. Amazon is positioning the change as a way to better support creators. Continue reading Amazon Adjusts Ad-Free Viewing on its Twitch Prime Platform

Roku Expands Reach of Video Channel to the Web and Mobile

Earlier this month, streaming device maker Roku introduced The Roku Channel — its streaming destination for free, ad-supported movies and TV shows — to non-Roku devices for the first time. The rollout started on the web and select Samsung smart TVs, before plans for a wider cross-platform launch. In addition to updating the navigation for Roku players and Roku TVs to access free TV content, the company plans to bring its service to PCs, smartphones and tablets for those consumers who have not purchased Roku devices. Continue reading Roku Expands Reach of Video Channel to the Web and Mobile

Netflix Is Testing Promotional Videos That Play During Binges

While Netflix bingers may be accustomed to the occasional “Are you still watching?” interruption, some subscribers are now experiencing 10- to 20-second promotional videos, and complaints have suggested that the videos cannot be skipped or muted. Similar to traditional commercials, the videos appear between episodes, reminding users about various series available on the streaming service. The company explained on Sunday that it is merely testing the promotional videos and they can actually be skipped. Netflix did not indicate how many of its more than 100 million subscribers are experiencing the tests. Continue reading Netflix Is Testing Promotional Videos That Play During Binges

Amazon Promotes Music Services to Pair With Echo Speakers

Amazon is readying its first national campaign for Amazon Music with a push via television, online video, radio and billboards in the U.S., U.K. and Germany. The campaign for its streaming service will feature songs from Ariana Grande, Kendrick Lamar and Queen. With the popularity of Echo and Alexa, Amazon is now paying more attention to its music service, which helps differentiate it from rivals, according to Amazon Music vice president Steve Boom. Apple and Google also offer smart speakers and streaming music services. Continue reading Amazon Promotes Music Services to Pair With Echo Speakers

Microtargeting Is Under the Microscope for Weaponizing Ads

The U.K.’s Institute of Practitioners in Advertising called for a moratorium on political microtargeting, deeming it “weaponized ad technology.” That’s the practice whereby brands and advertisers can select who gets a Facebook ad based on specific data including location, interests and even political opinions. Now, in the U.S. and Europe, advertising executives, researchers and government officials are scrutinizing the practice, saying it can be used to manipulate voters and polarize the electorate. Continue reading Microtargeting Is Under the Microscope for Weaponizing Ads

Tidal Streaming Music Service Accused of Falsifying Streams

Jay-Z’s streaming music service Tidal was accused by Norwegian newspaper Dagens Næringsliv and the Norwegian University of Science and Technology (NTNU) of data manipulation, claiming the company faked many millions of streams for Beyoncé’s “Lemonade” and Kanye West’s “The Life of Pablo” albums. That’s considered fraud since labels and rights holders are paid based on the number of streams. Tidal denies the charges but investigators are reportedly looking into the possibility of a data breach. Continue reading Tidal Streaming Music Service Accused of Falsifying Streams

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