By Rob Scott
December 17, 2012
Most consumers who watch television programs or movies on their wireless devices are not actually doing so while on-the-go, suggests a new report from the Interactive Advertising Bureau. The IAB report found that 63 percent of viewing takes place at home, while 36 percent takes place in a room that already has an existing device available to watch the content.
The report notes that two-thirds of respondents watch more than one hour of video a week on their smartphones or tablets. However, 85 percent of it is consumed in short bites of less than 10 minutes, according to VentureBeat.
“We need to see mobile as a primary screen for on-demand consumption, not as an afterthought,” says David Levin, president of digital agency 360i.
The report also points out that entertainment content is the most consumed, with music in the lead, followed by movie trailers, tutorials and funny short video clips. Perhaps most interesting to advertisers, the IAB study learned that 53 percent of respondents indicated they’re okay with mobile video advertising and 48 percent said the ads should relate to the video content being watched.
By Bryan Gonzalez
November 14, 2011
The following are some notable comments from a panel at last week’s Futures of Entertainment conference at MIT.
Panel: “At What Cost? The Privacy Issues that Must Be Considered in a Digital World”
- If individuals release personal information to the world, they have to distinguish when they are really losing their privacy and when they are legitimately sharing information.
- Just because we are sharing information in different patterns today, that doesn’t mean that we have to think of privacy as a whole any differently.
- Everyone needs to know and be aware of what each service provider’s positions are regarding privacy.
- There should be a push to track and openly comment on user privacy policies by companies.
- There is no question that personalization requires giving one’s information. But this is only because we have not been creative enough in developing a solution that doesn’t require information sharing. Not enough thought has gone into having personalization and privacy live side by side without compromise.
- Here are a few examples from outside the entertainment space that have been able to personalize a user experience without compromising their privacy: Using GPS information for vehicles on the road, traffic patterns can be generated. Companies extract information from each vehicle, and anonymise the information. By using the information in aggregate each driver can receive a personalized traffic report.
- Adnostic is a system that provides targeted ads without tracking. It does the ad recommendations by pushing all the tracking to the client side, so that the centralized 3rd party service never knows what you are doing.
Jonathan Zittrain (Harvard University)
Helen Nissenbaum (New York University)