Facebook Considers Brand Safety With Upcoming Video Ads

Facebook is going forward with its “video-first” strategy, including new “in-stream” video advertising. But it’s also paying careful attention to brand safety, to prevent the kind of incidents that have bedeviled YouTube and other rivals. To do so, the company debuted monetization eligibility standards to provide clear guidance on the types of content permitted to be paired with advertising on the platform. Also specified are the types of publishers and video content creators who can earn ad revenue. Continue reading Facebook Considers Brand Safety With Upcoming Video Ads

Facebook’s New Instant Videos Feature Encourages Viewing

Facebook is experimenting with Instant Videos, a new feature that downloads videos while the user is connected to Wi-Fi. Instant Videos then allows the user to watch these pre-loaded videos as soon she’s in the app, without wasting time or data downloading them. That furthers Facebook’s mandate to become a “video-first” platform, and saves the viewer the cost of using data, potentially encouraging more viewing. Users who don’t have much storage on their phones, however, may not want the extra videos taking up more space. Continue reading Facebook’s New Instant Videos Feature Encourages Viewing

Google Ending ‘First Click Free’ Policy to Appease Publishers

For years, Google has encouraged publishers to partake in its “first click free” policy, which allows its search engine users to circumvent news website paywalls for a limited amount of content. Publishers have complained that the policy hurts subscription growth, but that if they don’t participate, Google will list their sites further down in search rankings. Now, in response to long-standing publisher opposition, Google is ending that policy, letting publishers determine how users access their sites from search results. Continue reading Google Ending ‘First Click Free’ Policy to Appease Publishers

Adobe Debuts AI-Powered Service to Monetize Vehicle Data

Adobe Systems debuted services utilizing Sensei, its AI feature, to provide analytics, marketing and aid in automating audio ads from cars connected to the Internet. The data thus far is provided via in-car voice assistants and infotainment apps, but will ultimately include entirely autonomous vehicles. The new service puts Adobe at the head of the pack in offering this kind of data analysis; the company is relying on its experience providing similar digital marketing assistance for computers and smartphones. Continue reading Adobe Debuts AI-Powered Service to Monetize Vehicle Data

Zuckerberg’s $1 Billion Bet on Making Facebook ‘Video-First’

Facebook reportedly will spend up to $1 billion on original content through 2018, an investment aimed to fulfill chief executive Mark Zuckerberg’s goal to make the platform “video first.” In doing so, Facebook faces stiff competition from broadcasters such as HBO, Amazon and Netflix, all of which are focused on creating premium video content to capture advertising. Zuckerberg has been opposed to paying for content, but now has said he will do so, although he believes most creators will earn via a revenue-sharing model. Continue reading Zuckerberg’s $1 Billion Bet on Making Facebook ‘Video-First’

OpenSlate Helps Firms Run Ads With Safe YouTube Videos

Numerous brands suspended ad spending on YouTube after they discovered some of their ads were appearing alongside videos featuring objectionable content. Video analytics firm OpenSlate is now offering an auditing service to address the issue. Ad companies such as Horizon Media, Magna Global, Omnicom Media Group and Publicis Media are using the service, hoping “to reassure marketers that their ads on YouTube are appearing alongside content that’s safe for their brands,” reports The Wall Street Journal. OpenSlate also provides “a deep analysis to ensure clients are getting what they pay for when they buy ads on YouTube, such as reaching the right target audience.” Continue reading OpenSlate Helps Firms Run Ads With Safe YouTube Videos

U.S. Federal Court Closes Largest Music Stream-Ripping Site

Approximately 60 million global visitors to German-operated YouTube-mp3.org have availed themselves of pirated music every month, worth millions of dollars every year. The free ride is over, as the U.S. Federal Court Central District of California just ruled in favor of the Recording Industry Association of America (RIAA), which brought a suit on behalf of music labels. The now-shuttered site and others like it operate by removing the audio file from a music video and distributing it as a free permanent download. Continue reading U.S. Federal Court Closes Largest Music Stream-Ripping Site

Pew: 67 Percent of Americans Turn to Social Media for News

According to new data from Pew Research Center, 67 percent of American adults “get at least some of their news on social media,” up from 62 percent in 2016. Facebook is most popular for news, followed by YouTube and Twitter. While percentages did not significantly change year-over-year for platforms such as Facebook, Instagram, Reddit and Tumblr, an increasing number of adults are turning to Twitter, YouTube and Snapchat. Interestingly, millennials do not represent all new social media news consumers. The research found that 55 percent of today’s Americans age 50 or older say they get news on social media sites, a 10 percent increase over last year. Continue reading Pew: 67 Percent of Americans Turn to Social Media for News

Roku Delivers Free, Ad-Supported Movies on New Channel

Owners of Roku streaming players, sticks and TVs will now have access to a new service — “The Roku Channel” — that offers free, ad-supported streaming of movies and TV shows. The channel, which will roll out in phases “over the coming weeks,” features content that Roku has licensed directly from studios including Lionsgate, MGM, Paramount, Sony and Warner Bros. — and movies from other channel publishers currently on the Roku platform such as American Classics, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark and YuYu. Roku expects additional publishers to participate in the future.

Continue reading Roku Delivers Free, Ad-Supported Movies on New Channel

Facebook Paying for Music While Building its New ID System

Facebook has focused on an increase in video on its site, but with the growth of video has come a contentious music rights issue. Many of those uploaded videos include music to which Facebook doesn’t have the rights, and the involved rights owners have to ask Facebook to take down the infringing content. After many months of negotiation with music rights owners, Facebook vowed to build a system to identify music that infringes copyrights. While that system is being constructed, say sources, Facebook has begun paying rights holders. Continue reading Facebook Paying for Music While Building its New ID System

Facebook Testing Business Messaging Tools via WhatsApp

Facebook, which bought WhatsApp for $22 billion in 2014, is now testing two free business tools on the messaging service. WhatsApp Business lets small businesses answer customer questions and send updates; larger businesses can avail themselves of another free tool that plugs in to the WhatsApp platform. Facebook is also debuting verified profiles for businesses on WhatsApp, to distinguish them from individuals. Businesses in Brazil, Europe, India and Indonesia, including KLM Royal Dutch Airlines, are testing the new tools. Continue reading Facebook Testing Business Messaging Tools via WhatsApp

Fox Sports Plans to Air Six-Second Ads During NFL Games

Short video ads are common on Snapchat, Facebook, YouTube and other online platforms, whereas 15-second and 30-second ads dominate on broadcast TV. Fox Sports is now bringing the six-second TV commercial to NFL games and other programming. After testing it during its August broadcast of the Teen Choice Awards, Fox now hopes to make the six-second ad an industry standard. The reason is that the younger demographic, more accustomed to abbreviated video ads on social media, is pushing back against broadcast TV’s long ad breaks. Continue reading Fox Sports Plans to Air Six-Second Ads During NFL Games

Google Submits New Plan to Comply with EU Antitrust Order

In June, the European Union fined Google €2.4 billion ($2.9 billion) over the practice of favoring its own services through Google Search results. Now, the tech behemoth has said it has complied, submitting details of how it will end its anti-competitive practices. The European Commission gave Google until September 28 to stop the practices, after which the company would be fined as much as 5 percent of Alphabet’s average daily worldwide turnover, estimated at about $12 million per day, based on its 2016 turnover of $90.3 billion. Continue reading Google Submits New Plan to Comply with EU Antitrust Order

Facebook and Google Take the Lead in Popular Mobile Apps

According to comScore’s annual U.S. Mobile Apps Report, consumers spend 57 percent of their digital media time on smartphones and tablets using apps. The figure is roughly the same as the previous year, suggesting that the shift to mobile has reached a point of leveling out. The report also notes that Facebook and Google own eight of the top 10 apps. Among the most popular mobile apps today are Facebook (top app for all age groups except 18- to 24-year-olds), YouTube (No. 2 overall and No. 1 with 18- to 24-year-olds), Facebook Messenger, Google Search, Google Maps, Instagram, Snapchat, Google Play, Gmail and Pandora. Continue reading Facebook and Google Take the Lead in Popular Mobile Apps

Google Responds to Fake Traffic, Issues Advertiser Refunds

Hundreds of advertisers and agencies that bought ads using Google’s DoubleClick Bid Manager are getting a portion of the money spent refunded, since Google determined that some of those ads ran on websites with fake traffic, otherwise known as ad fraud. Most of the ads were bought during Q2 this year. Not all advertisers are satisfied with the refunds, however, since they account for only a small portion of the costs. Specifically, Google’s “platform fee” ranges from 7 percent to 10 percent of the total purchase. Continue reading Google Responds to Fake Traffic, Issues Advertiser Refunds

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