LinkedIn Launches Beta of Its Live Video Broadcast Feature

Microsoft’s LinkedIn is the latest social platform to pursue the growing popularity of online video. The network, now touting nearly 600 million global users, is launching a live video feature that allows individual users and organizations to broadcast video in real-time to select groups or the LinkedIn community. “LinkedIn Live” will initially be offered as an invite-only beta test in the U.S. with plans for a contact form in upcoming weeks for others interesting in trying the new feature. LinkedIn is partnering with several developers of live streaming services to help creators produce more polished video content. Continue reading LinkedIn Launches Beta of Its Live Video Broadcast Feature

German Antitrust Ruling Restrains Facebook Data Collection

Germany’s Federal Cartel Office, the country’s competition authority, issued an antitrust argument to restrict Facebook’s data collection. Stating that Facebook currently provides users with a stark choice between allowing the company to collect unlimited data or not using the site, the Federal Cartel Office stated that Facebook must allow users to refuse the company’s bid to collect their data and automatically merge it with data from Instagram, WhatsApp and non-Facebook sites. The decision impacts 32 million German users. Continue reading German Antitrust Ruling Restrains Facebook Data Collection

Snap Maintains User Numbers, Aims for Profitability in 2019

The number of Snapchat app users will remain the same this quarter, news that was a relief to investors and helped propel Snap shares up 22 percent, to $8.62 in after hours trading. Since it went public in March 2017, Snapchat has competed with Facebook’s Instagram, which adopted many Snapchat features. Snap also redesigned the app, to the dismay of some advertisers and users. In Q4, Snap, with 186 million daily active users, was on a par with the previous quarter, although down one million from the same period a year ago. Continue reading Snap Maintains User Numbers, Aims for Profitability in 2019

Twitter Releases Daily Active Users Total For the First Time

Twitter shared details regarding its total number of daily users for the first time, and it turns out the platform has more than 60 million fewer daily users than Snapchat, and significantly less users than Facebook’s messaging service WhatsApp. However, since Twitter currently has 126 million daily active users (DAU), that means about 39 percent of its monthly active users (MAU) are now using the app on a daily basis, which should prove to be an important metric to investors as it shows that Twitter is in fact growing. Continue reading Twitter Releases Daily Active Users Total For the First Time

Alphabet Revenue Robust, But Costs of Diversification Grow

Alphabet’s revenue is booming, but its costs are also increasing, the result of its efforts to diversify beyond online advertising. Thus, although Internet search showed very strong returns, Alphabet shares fell in after-hours trading due to its shrinking margins and slower revenue growth. In addition to its Google search engine, Alphabet comprises YouTube and Waymo self-driving car divisions. The parent company’s increased spending on those two divisions in Q4 pushed margins down to 21 percent from 24 percent a year earlier. Continue reading Alphabet Revenue Robust, But Costs of Diversification Grow

Vice Media Is the Latest to Announce Trimming Its Workforce

Vice Media’s new CEO Nancy Dubuc plans strategic changes to help limit spending and increase company profits. Part of the reorganization will involve laying off about 10 percent of staff (roughly 250 people) across all departments. The Canadian digital media and broadcasting company is expected to shift its focus to film, television and branded content, in addition to restructuring its international teams. The news follows Vice’s hiring freeze in 2018 and recent announcements from other media companies regarding layoffs. Continue reading Vice Media Is the Latest to Announce Trimming Its Workforce

Facebook, Google Continue to Experience Digital Ad Growth

Despite the widespread pushback against their privacy policies and lack of regulation, Facebook and Google are enjoying booming ad sales. According to industry analysts, robust consumer spending and the continued evolution from brick-and-mortars to online shopping is what’s keeping digital ad sales healthy. At online advertising agency Merkle, associate director of research Andy Taylor noted that, despite its woes, Facebook — especially Instagram — continues to do well among advertisers. Continue reading Facebook, Google Continue to Experience Digital Ad Growth

Facebook Unveils Tools to Prevent the Spread of Fake News

Facebook is unveiling new tools to prevent the spread of fake news and misinformation, including making more information available about political ads on its platform. The tools will first debut in India next month and then to the European Union in March. Facebook is also tweaking its moderation, announcing plans for an outside group or board to review its content decisions, giving it authority to reverse internal content decisions. The board will be comprised of 40 members worldwide chosen by Facebook. Continue reading Facebook Unveils Tools to Prevent the Spread of Fake News

Snapchat Considers Shift in Its Model With Permanent Snaps

Snap Inc. is reportedly mulling the introduction of longer lasting or permanent content to its popular Snapchat app, which has found a significant audience with a model based on disappearing photos and videos. Changing its most iconic feature would mark a major departure for Snap, but could lead to a much needed revenue source for the company if it doesn’t alienate its current users. Snapchat, which launched in 2011, is particularly popular with teens and millennials. Snap is also said to be considering an option that would allow for identifying users who create public posts. Continue reading Snapchat Considers Shift in Its Model With Permanent Snaps

Facebook to Integrate Instagram, Messenger and WhatsApp

Facebook chief exec Mark Zuckerberg reportedly plans to integrate the company’s Instagram, Messenger and WhatsApp messaging apps. According to those familiar with the plan, the three services will continue operating as standalone apps, but their tech infrastructure will be stitched together. For the first time, the messaging networks’ 2.6 billion global users will be able to communicate across platforms. The initiative is expected to be completed by the end of this year or early 2020. It will require teams to significantly reconfigure functionality of all three services and will include new end-to-end encryption. Continue reading Facebook to Integrate Instagram, Messenger and WhatsApp

Facebook Expands Its Takedown Powers Over Fake Content

Facebook has changed its policy to make it much easier to take down fraudulent pages and groups, in its efforts to suppress fake news and propaganda. Up until now, a troll has been able to create multiple fake pages and Facebook has had to close each page or group individually. Facebook stated, it “may now also remove other Pages and Groups with similar names that are maintained by the same person, even if that specific Page or Group has not met the threshold to be unpublished on its own.” Continue reading Facebook Expands Its Takedown Powers Over Fake Content

NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

The audiences for linear TV continue to shrink, but many major media players are eschewing subscription-based revenue for advertising-based video on demand (AVOD) services. That’s because Netflix and other super-aggregators as well as niche players are dominating — and saturating — the SVOD market. According to a Lab42 October 2018 survey, the average U.S. consumer subscribes to two to three streaming services, one of which is “almost always” Netflix. NBCUniversal, Viacom and Hulu are all making plays in the AVOD sector. Continue reading NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

Facing EU Copyright Law, Google May Remove News Service

In light of the fact that the European Union’s Copyright Directive may soon give publishers the right to demand payment when portions of their articles appear in news search results, Google is considering ceasing its Google News service in Europe. Although the law is not yet finalized, Google public policy manager for Europe, the Middle East and Africa Jennifer Bernal stated that the company could reluctantly quit Europe after it has the chance to do a close examination of the proposed law’s details. Continue reading Facing EU Copyright Law, Google May Remove News Service

India Is YouTube’s No. 1 Audience with 250M Monthly Viewers

According to App Annie, in 2018 India was the country with YouTube’s biggest audience. As 4G rates in that country are below $2 per month, Indians are now streaming mobile video at rates that are 10 times and billions of hours more per year than in the last three years. Research by global consulting firm Analysys Mason boils that down to 85 gigabytes of data, potentially more than 40 hours of video per month without using Wi-Fi, more than rates in the U.S., China or Japan. The mobile video usage is transforming Indian media. Continue reading India Is YouTube’s No. 1 Audience with 250M Monthly Viewers

Hulu Looks to Take On Streaming Rivals By Lowering Its Cost

Following the announcement that Netflix would be raising its subscription prices to help finance more original programming, Hulu is heading in the opposite direction to lure more streaming customers. The $7.99 per month cost of Hulu’s service will drop to $5.99 monthly. This new price could attract Netflix customers who are considering whether to cancel or downgrade their current Netflix subscriptions following the new price increase. Although the numbers widely vary, several recent surveys suggest that some Netflix subscribers are now considering a change. Continue reading Hulu Looks to Take On Streaming Rivals By Lowering Its Cost

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