Roku Channel Adds Entertainment and Sports to Free Lineup

Roku is adding more sports and entertainment content to its ad-supported free streaming channel that already offers free-to-stream movies and news. The Roku Channel introduced live news earlier this year from ABC News, Cheddar, Newsmax, Newsy, People TV, The Young Turks and Yahoo. New entertainment content will now come from partners including AFV, FailArmy, People Are Awesome, The Pet Collective and TMZ, while live sports will be available from Adventure Sports Network, Combat GO, EDGEsport, Stadium, WHAM Network and others. Continue reading Roku Channel Adds Entertainment and Sports to Free Lineup

Amazon Is Reportedly Splitting HQ2 Between Two Locations

Amazon has finally made a decision regarding its second headquarters, according to individuals familiar with the process. Following a yearlong search that involved numerous cities in North America vying for Amazon’s business, the company is reportedly planning to split the headquarters between two East Coast locations — the Long Island City neighborhood of Queens in New York and the Crystal City area of Arlington, Virginia. While it already has more employees in the two regions than anywhere else outside of its Seattle home base and the Bay Area, Amazon is expected to have a total of 50,000 employees between the two locations once the headquarters are completed. Continue reading Amazon Is Reportedly Splitting HQ2 Between Two Locations

Snapchat Shows to Introduce 25 New Series From the U.K.

Snapchat currently touts 5 million users in the United Kingdom who watch Shows on the social platform that are produced by its U.S. publishing partners. As part of its efforts to better compete with popular services such as Google’s YouTube and Instagram’s IGTV for the growing number of online and mobile video fans, Snap Inc. is adding 25 new series from 17 U.K. content producers. The content will largely target millennials. The move highlights Snap’s strategy of leveraging more TV-style content to grow engagement in specific markets and increase revenue. Continue reading Snapchat Shows to Introduce 25 New Series From the U.K.

Facebook Growth Slows in Early Stage of its Shift to Video

Facebook recorded lower Q3 revenue than expected, the result said chief executive Mark Zuckerberg of “an unsteady transition” from News to more popular but less profitable Stories, which allows users to build photo/video montages that disappear after 24 hours. The company relayed that the transition’s early stage will be marked by higher costs, including more investment in 2019, and continued slow growth. Investors took the news in stride, unlike the July earnings report that resulted in a stock price plummet. Continue reading Facebook Growth Slows in Early Stage of its Shift to Video

Alphabet Posts Higher Profits But Slowing Overall Revenue

Alphabet, dealing with pushback from regulators and struggles in its corporate culture, reported net profit that increased 37 percent to $9.19 billion in the quarter through September. Last year, during the same period, the company posted $6.7 billion. Although this growth exceeded analysts’ expectations, overall revenue is actually down, growing 21 percent to $33.74 billion versus last year’s 24 percent growth in the same period. Revenue from advertising, representing the majority of sales, grew 20 percent to $28.95 billion. Continue reading Alphabet Posts Higher Profits But Slowing Overall Revenue

Amazon Seeks Efficiency While Investing in New Businesses

After decades of unreliable profits, Amazon has had four consecutive quarters with profits over $1 billion, and a net income of $2.9 billion in Q3. Although the numbers exceeded analysts’ expectations, the e-commerce giant also revealed that revenue in its core retail business was below expectations, with sales up 29 percent to $56.6 billion, and sales in its online store rose only 11 percent over the last year, half the pace of a year ago. As a result, discontent investors recently dropped shares 7 percent in aftermarket trading. Continue reading Amazon Seeks Efficiency While Investing in New Businesses

Developers Are Able to Track Users Who Uninstall Their Apps

Uninstalling an app is no longer a sufficient method to remove it from your digital life. App developers and the companies that serve them have figured out how to identify users that have uninstalled an app and then bombard them with ads to try to get them back. Among the companies that currently offer uninstall trackers (as part of an overall toolkit for developers) are Adjust, AppsFlyer, MoEngage, Localytics and CleverTap. T-Mobile US, Spotify Technology, Yelp and Bloomberg are among the users of such tools, although the trackers are not always used to send ads.

Continue reading Developers Are Able to Track Users Who Uninstall Their Apps

Facebook Gives HTML5 Another Shot for its Instant Games

Although its first experiences with HTML5 were just short of disastrous, Facebook is now using it again to expand Instant Games to developing countries via Facebook Lite and to interest communities via Facebook Groups. Because smartphone processing power and mobile browser app technology have improved, HTML5 is now able to support more complicated games, and Instant Games can launch in a mobile browser or directly into Groups. Currently, 90 million people take part in 270,000 Facebook Groups about gaming each month. Continue reading Facebook Gives HTML5 Another Shot for its Instant Games

Pinterest Introduces New Features to Make Shopping Easier

In an effort to become more of a personal shopping assistant, Pinterest has introduced product recommendations with its new Product Pin system based on an individual’s tastes. It has also launched a shopping shortcut in the main home feed that provides easy access to a shopping-specific feed and list of shoppable Product Pins by holding down a Home or Style pin to access a shopping tag icon. Pinterest previously rolled out Buyable Pins for direct purchases through the platform in addition to other recommendation features such as Shop the Look and Lens that use machine learning and visual search. Continue reading Pinterest Introduces New Features to Make Shopping Easier

Advertisers Charge Facebook Hid Metrics Error for One Year

Advertisers filed suit in a federal district court in California charging Facebook with knowing about a measurement error a year before acknowledging it in 2016. Facebook admitted that it had been overstating the average time users spent watching videos then, but the suit claims that the company knew about the error in 2015. The error also impacted U.S. newsrooms, which laid off reporters in order to prioritize video over written stories. In fact, in 2015, Facebook began putting its Live videos higher up in News Feed. Continue reading Advertisers Charge Facebook Hid Metrics Error for One Year

Facebook Says Spammers, Not Nation-State, Behind Breach

Facebook’s internal investigation into the recent data breach that affected 30 million user accounts has concluded that the hack was the work of spammers disguised as a digital marketing company, and not foreign nationals. Facebook believes the attack was initiated by a group of Facebook and Instagram spammers that intended to make money by means of deceptive advertising. The FBI is continuing its investigation into the hack, which is the worst security breach in the social network’s 14-year history. Continue reading Facebook Says Spammers, Not Nation-State, Behind Breach

Facebook Launches Android Version of Game Streaming Site

Facebook introduced its Fb.gg online gaming hub this summer, created to draw game streamers and their followers away from rival sites such as Amazon-owned Twitch. The hub — featuring videos based on games and streaming celebs that Facebook users follow, as well as Liked Pages and Groups — is going mobile with an Android launch, now in its beta testing stage. The Android version is expected to provide gamers who stream via Facebook Live a more prominent landing page for improved discovery. Continue reading Facebook Launches Android Version of Game Streaming Site

Walmart Signs MGM Deal, Invests in Interactive Storytelling

Walmart is partnering with MGM, which will create short-form original series for release in 2019, to help boost content on its ad-supported streaming service Vudu. The company also invested a reported $250 million in a joint venture with New York startup Eko, which produces so-called interactive stories in which viewers control the plots of commercials and TV episodes. This investment is believed to be the largest ever made in this particular storytelling niche that has interested creatives for years but never caught on. Continue reading Walmart Signs MGM Deal, Invests in Interactive Storytelling

Snap Is Latest Social Company to Plan Original Video Push

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

Continue reading Snap Is Latest Social Company to Plan Original Video Push

Digital Content NewFronts West Reveals Advertising Trends

At the Digital Content NewFronts West marketing event, October 9-10 in Los Angeles, premium content producers demonstrated how they are trying to attract and maintain viewers. In addition to offering podcasts, shoppable videos and smart speakers, producers are moving away from ads that interrupt programming, mainly because viewers simply won’t tolerate commercials, not even 30-second pre-rolls. A study revealed that those viewers who do watch mainly ad-supported OTT video are younger and typically earn higher income. Continue reading Digital Content NewFronts West Reveals Advertising Trends

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