Scripps Buys Popular Stitcher Podcast Service for $4.5 Million

Podcast platform Stitcher, purchased by streaming music service Deezer in 2014, has now been acquired by the E.W. Scripps Company for $4.5 million. Scripps owns 34 radio stations in eight markets, while Stitcher provides streaming for more than 65,000 podcasts. “Stitcher will operate as part of Midroll Media, which Scripps purchased about a year ago,” reports Radio Ink. Stitcher employees joining Midroll will operate out of San Francisco. Stitcher’s GM and VP of product Todd Pringle will lead product development. Continue reading Scripps Buys Popular Stitcher Podcast Service for $4.5 Million

Mary Meeker Trends Report Predicts Slow Growth for Internet

The 2016 Internet Trends report, presented by Mary Meeker, general partner at Kleiner Perkins Caulfield & Byers, states that growth of Internet users worldwide is flat and smartphone growth is slowing. At Recode’s media and tech Code Conference in Rancho Palos Verdes, California, Meeker revealed that the global number of Internet users is about 3 billion, 42 percent of the world’s population. The slowdown, she says is part of a global gross domestic product growth below the 20-year average in six of the last eight years. Continue reading Mary Meeker Trends Report Predicts Slow Growth for Internet

Artists, RIAA Target YouTube in Latest Round of Royalty War

In the latest battle between musicians and streaming outlets, the music industry has united to fight YouTube for higher royalties. Katy Perry, Pharrell Williams and Billy Joel signed letters requesting changes to copyright laws; high-profile manager Irving Azoff criticized YouTube in an interview and a Grammy Awards speech. Recently released annual sales statistics buttress the musicians’ point of view: statistics show that, despite huge audiences, YouTube pays less direct income to musicians than vinyl record sales. Continue reading Artists, RIAA Target YouTube in Latest Round of Royalty War

Instagram to Offer Business Tools Including Profiles, Analytics

Instagram introduced new features yesterday designed to enable business owners to engage with customers via the photo-sharing app as long as their business is linked to an official Facebook Page. The new tools — developed after discussions with hundreds of businesses using the platform — include business profiles, analytics and the ability to launch sponsored posts directly from the Instagram app. According to Instagram, the set of tools “will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.” Continue reading Instagram to Offer Business Tools Including Profiles, Analytics

Ad-Blocking Now Costing Advertisers Billions in Lost Revenue

Internet giants such as Google and Facebook rely on advertising revenue to finance their various endeavors. However, that business model is now being threatened by ad-blocking software. According to a report from PageFair and Priori Data, about 20 percent of smartphone users (nearly 420 million people worldwide) now block ads when browsing online via their mobile devices. The latest figures represent a 90 percent annual increase. While the use of ad-blocking software conserves data and loads websites faster, it “is costing the global advertising industry billions of dollars a year in lost revenue,” reports The New York Times. Continue reading Ad-Blocking Now Costing Advertisers Billions in Lost Revenue

Podcast Companies Try Out Subscription Model to Replace Ads

Some podcasts are experimenting with paid subscriptions rather than advertising as the way to generate revenue. Swedish-based podcast app and ad network Acast unveiled a service, Acast+, to enable that, taking a share of the revenue for letting podcast creators set their own prices and sell content directly to listeners without ads. Although current podcasts use the platform to hawk exclusive bonus content, Acast’s plan is to entice social media stars and celebrities to create new podcasts for their fans. Continue reading Podcast Companies Try Out Subscription Model to Replace Ads

Google Tweaks AdWords to Boost Value of Mobile Ecosystem

At the Google Performance Summit, the company announced changes to the look and feel of AdWords in an increasingly mobile world. Over half of the trillions of searches it gets annually are from mobile devices, with location-related mobile searches growing 50 percent faster than all others. Among the changes to mobile ads, character limits for text-based mobile ads will increase from two 35-character lines to one 80-character line, and headlines will expand from one to two lines with 30-character limits. Continue reading Google Tweaks AdWords to Boost Value of Mobile Ecosystem

Google’s Virtual Products Could Upend Traditional Ad Models

Google is building technologies that rely less on physical devices: Google Home and its virtual assistant; Project Jacquard, clothing with computing built into the yarn that responds to gestures and voice commands; and Project Soli, that allows gestures to control computers. Also new is Project Ara, a smartphone design that “surrounds” the user wherever she goes, which chief executive Sundar Pichai calls “ambient computing.” What’s unclear with the new paradigms, however, is how Google will generate revenue. Continue reading Google’s Virtual Products Could Upend Traditional Ad Models

YouTube Builds Daydream VR App, Immersive Content Catalog

Shortly after Google unveiled its Daydream VR system during its I/O conference, YouTube revealed its plans for a virtual reality app, to be available on Daydream mobile VR devices. YouTube has also been encouraging its content partners to produce 360-degree content by providing VR cameras, in an effort to build up content for its VR app, which will function like YouTube on mobile or a smart TV. The app, which is being built from scratch, will be full-featured and enable access to subscriptions, favorites, search and more. Continue reading YouTube Builds Daydream VR App, Immersive Content Catalog

NBA Debuts Fan-Created Video Initiative Aimed at Millennials

The NBA, partnering with BroadbandTV (BBTV), has introduced a new multi-platform video initiative, NBA Playmakers. Aimed at millennials, the new online video network allows fans to make their own videos, with access to some NBA content and inclusion on a soon-to-launch YouTube channel. A video that draws a big audience or shows special talent will win its creator tickets, access to the NBA video team and other goodies. This initiative is the first foray that the league, with BBTV, plans to showcase high-quality fan content. Continue reading NBA Debuts Fan-Created Video Initiative Aimed at Millennials

AMC Takes New Approach to Promoting Series on Snapchat

On Monday, AMC began an advertising campaign within Snapchat for its much-hyped new series “Preacher,” with the intent of drawing in younger viewers. The new series’ first five minutes will be featured on Snapchat’s Discover section, and marks the first time that an extended clip of a network TV show will be available on the social platform. After a 24-period of exclusivity on Snapchat, the clip will be released to other platforms. It will continue to run on Snapchat for six more days. “Preacher” debuts May 22. Continue reading AMC Takes New Approach to Promoting Series on Snapchat

Facebook Sells Video Advertising for Third Party Sites, Apps

Facebook is now expanding its reach into video by selling video ads for other companies, getting an as-of-yet-undisclosed cut of the revenue. Facebook says it will sell and place both “in-stream” and “in-article” video ads on websites and apps, such as those run by Daily Mail, Mashable and USA Today Sports Media Group. Marketers are willing to pay higher prices for video ads than other forms of advertising, making this a compelling sector and one where Facebook can compete with Google for video ad dollars. Continue reading Facebook Sells Video Advertising for Third Party Sites, Apps

Advertising Spend at This Year’s Upfronts Predicted to Spike

The move to new technology has thrown a monkey wrench in a roughly $70 billion TV advertising industry that has endured without much change for decades. Since then, television and advertising executives have been trying to determine what the future will look like among a range of competing and confusing scenarios and how to monetize it. That all comes to bear as we approach this season’s upfronts, and some sources are predicting, perhaps counter-intuitively, that ad rates will spike this year for the first time in awhile. Continue reading Advertising Spend at This Year’s Upfronts Predicted to Spike

Google Develops Tango and 3D Mapping for VR, Advertising

Google’s Project Tango, which will be showcased at the company’s I/O developer conference May 18 to 20, consists of cameras, depth sensors and software in Android devices to gather images and depth information to recreate a space in 3D. Sources say that the company plans to put more resources into expanding the technology and using it for virtual reality applications. The ultimate goal is to become a ubiquitous source for the world’s buildings, similar to Google Maps, which is used by one billion people a day. Continue reading Google Develops Tango and 3D Mapping for VR, Advertising

Spotify Now Producing Original Music-Focused Video Content

Music streaming service Spotify, which boasts 75 million users, plans to debut 12 new original video programs around music themes. The new programs, which will feature performances, pop culture, musical storytelling, animation and videos about music culture, will be produced and streamed beginning this summer. Spotify had announced a year ago that it planned to move into video. The content will initially be available in four regions — the U.S., U.K., Germany and its home market Sweden — out of the company’s 59 markets. Continue reading Spotify Now Producing Original Music-Focused Video Content

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