BBC Studios Offers Five FAST Channels on Amazon Freevee

BBC Studios, which first entered the FAST space in 2019, announced a deal with ad-supported video-on-demand streamer Amazon Freevee, which will exclusively provide five new FAST channels for U.S. audiences starting October 17. The editorially-curated FAST channels will feature more than 1,000 hours of content across categories including comedy, science fiction, game shows, travel and crime dramas. Thus far, BBC has launched 17 FAST channels in the U.S. Freevee content is available via its Android and iOS apps in addition to Fire TV, Prime Video and numerous smart TVs and delivery platforms. Continue reading BBC Studios Offers Five FAST Channels on Amazon Freevee

Disney+, Maybelline Sign Up for Snapchat’s ‘Phantom House’

With internal Snapchat data indicating 80 percent of its members plan to use the service during Halloween activities, the platform was eager to scare up a special treat. What it came up with is an immersive original series called “Phantom House.” Disney+ and Maybelline are among the first sponsors to sign-up for the weekly installments spanning across Snap’s Chat, Camera, Stories and Spotlight tabs. “’Phantom House’ will come to life during Advertising Week New York through an out-of-home takeover” that includes a live activation, according to Snap. Continue reading Disney+, Maybelline Sign Up for Snapchat’s ‘Phantom House’

Yahoo Spins Out Big Data Unit Vespa AI as Independent Firm

Yahoo is spinning out its Vespa platform, which leverages AI and data online at scale. The move is being positioned as an effort to make Vespa more widely available to third parties. After supporting Yahoo’s needs for 16 years, the unit in 2021 began serving external customers including Spotify, Wix and OkCupid for needs such as “searching millions of documents within a global organization, serving better data-driven online ads, or allowing AI-based language apps the ability to scale.” Yahoo says it will continue to invest in Vespa and remain its largest customer even after the split. Continue reading Yahoo Spins Out Big Data Unit Vespa AI as Independent Firm

Magic Studio from Canva Offers AI Design for All Skill Levels

Web-based design app Canva has raised the curtain on its AI-powered Magic Studio as part of the company’s 10-year anniversary outreach. Canva is positioning Magic Studio as collecting diverse AI tools to provide a “comprehensive AI-design platform” for business and home users that want to automate labor-intensive tasks like creating and editing images and outputting to different formats using generative artificial intelligence. Created for “the 99 percent of the world without complex design skills,” Canva’s Magic Studio offers many of the features now being built-in to smartphones and software suites, but easier and “all in one place.” Continue reading Magic Studio from Canva Offers AI Design for All Skill Levels

AMC Offers a New Commercial Tier for Its Streaming Service

AMC Networks has begun rolling out an ad-supported version of its flagship AMC+ streaming service. Initial availability will be on AMC’s own direct-to-consumer platform and apps, with third-party platforms and channel providers added in the coming weeks. Priced at $4.99 per month, the ad-supported tier includes less than five-minutes per hour of sponsored messages and the same content that comes with the $8.99 per month ad-free plan (or $83.88 annually). Chief Commercial Officer Kim Kelleher says the new product offering is “bringing ads to the only piece of our distribution ecosystem that wasn’t already ad-supported.” Continue reading AMC Offers a New Commercial Tier for Its Streaming Service

Walmart Extends E-Commerce Push, Adds Sponsored Videos

Walmart has doubled the size of its Marketplace platform in the past 18 months, with about 100,000 active sellers. Now, the company — which receives seller applications at the rate of about 20,000 per month, about 10 percent of which get approved — feels it is within striking distance of Amazon. Some say Walmart has been emulating the moves of the Seattle-based e-retail giant, including now adding sponsored video ad units in time for the holiday shopping season. The Walmart+ online brand has been emphasizing convenience, membership, free delivery and even a Paramount+ Essential plan, similar to Amazon’s approach of offering Prime Video. Continue reading Walmart Extends E-Commerce Push, Adds Sponsored Videos

Amazon Prime Video to Run TV Commercials Early Next Year

Amazon Prime Video plans to introduce commercial breaks to its popular streaming service early next year, following top platforms such as Disney+, Netflix and Warner Bros. Discovery’s Max, which already offer ad-supported tiers. The company indicates it will run fewer ads than traditional linear TV broadcasters and broadband rivals but has yet to specify numbers. Subscribers in the U.S. who want to keep the streaming service ad-free have the option of paying an additional $2.99 per month. Amazon explained that its strategy to include ads would help it “continue investing in compelling content and keep increasing that investment over a long period of time.” Continue reading Amazon Prime Video to Run TV Commercials Early Next Year

WBD Will Begin Streaming Live Sports on Max in Two Weeks

Warner Bros. Discovery will begin adding free live sports to its Max streaming service beginning October 5 as a promotional period. Beginning February 29, 2024, subscribers will be charged an additional $10 per month to keep it as part of the new “Bleacher Report Sports Add-On Tier.” Max streaming sports will include Major League Baseball playoff games, regular-season National Basketball Association and National Hockey League games, U.S. soccer and the NCAA men’s basketball March Madness. The sports fee will be in addition to the subscription price for ad-supported or commercial-free Max. Continue reading WBD Will Begin Streaming Live Sports on Max in Two Weeks

Streaming Drives Music Revenue in the U.S. to a New Record

Recorded music revenues in the United States reached $8.4 billion for the first half of 2023, an all-time high for the period that translates to a 9.3 percent increase, according to the Recording Industry Association of America (RIAA). Streaming continued to thrive, accounting for a whopping 84 percent of the six-month revenue total, or $7 billion. Total revenue from paid subscription services grew 11 percent to $5.5 billion, nearly double the growth in the number of individual paid accounts, which rose by just over 6 percent year-over-year, to an average of 95.8 million accounts. Continue reading Streaming Drives Music Revenue in the U.S. to a New Record

California Plans to Protect Consumer Privacy with Delete Act

California lawmakers have put data brokers on notice. A bill known as the Delete Act would allow consumers to require all such information peddlers to delete their personal information with a single request. The bill defines “data brokers” as any number of businesses that collect and sell people’s personal information, including residential address, marital status and purchases. Both houses last week passed the proposed legislation — Senate Bill 362 — and it now heads to Governor Newsom’s desk. If he signs it, the new law will go into effect in January 2026. Continue reading California Plans to Protect Consumer Privacy with Delete Act

Spotify Lets Artists Pay to Get Home Feed Recommendations

Spotify is adding a new tool called Showcase that lets artists promote their work in the app’s homepage feed. Showcase “appears as a mobile banner at the top of Spotify’s Home — the most visited place on Spotify, where millions of listeners come to decide what to listen to, resulting in billions of streams each day,” the streamer says, adding that “people who see a Showcase are 6x more likely to stream the promoted release.” The banners will carry labels indicating a recommendation is sponsored. The company is also launching a marketing tool called Songwriter Promo Cards to assist with discovery. Continue reading Spotify Lets Artists Pay to Get Home Feed Recommendations

Crackle Using Amazon Tech to Test Interactive Shopping Ads

Free video streaming service Crackle has become one of the first third-party publishers to support Amazon Interactive Video Ads. The integration via the Crackle Connex sales arm will let consumers learn more about a product or add a product to their Amazon shopping cart directly from the screen during an ad break. Crackle parent company Chicken Soup for the Soul Entertainment is expected to add Amazon ads to its Chicken Soup for the Soul and Redbox VOD apps in the future. The agreement also allows Amazon Fire TV customers to watch free movies and TV shows via Redbox. Continue reading Crackle Using Amazon Tech to Test Interactive Shopping Ads

TikTok Shop Rolls Out to U.S. Users Following Year of Testing

TikTok had a high-profile at New York Fashion Week, courting the marketing departments of companies including Gucci, Madewell and H&M at a splashy event at the East Village restaurant Cathédrale, decorated with mannequins bedecked in TikTok-inspired togs and a video wall featuring the “little luxuries” touted by TikTok users. While TikTok has succeeded in making itself a mandatory advertising outlet for many brands, the Fashion Week outreach was part of the platform’s effort to transition to a sales platform in its own right as after a year of testing it finally rolls out TikTok Shop for all U.S. users. Continue reading TikTok Shop Rolls Out to U.S. Users Following Year of Testing

Google Is Replacing Cookies with Privacy Sandbox in Chrome

Marching toward its goal of eliminating third-party cookies from its Chrome browser by the close of December 2024, Google has generally released its APIs for Privacy Sandbox, its privacy-oriented solution to cross-site consumer tracking cookies. The new system has begun shipping with the latest version of Chrome. The Privacy Sandbox tracks topics of interest based on browsing patterns and lets advertisers use that data to serve relevant ads. While clicking “got it” to close your first Sandbox pop-up activates the new system by default, it can be turned off by visiting the privacy settings. Continue reading Google Is Replacing Cookies with Privacy Sandbox in Chrome

YouTube Connected TV Popularity Prompts Ad Break Testing

YouTube is increasingly popular among connected TV (CTV) viewers who no longer turn to the social video service only for music videos or one-off skits. YouTube says that in the U.S., 65 percent of CTV watch time is on content that is 21 minutes or longer. The shift has prompted the Google-owned platform to change its approach to display advertising. The company is experimenting with longer but fewer ad breaks and limiting creator control with regard to ad placement on new videos. A new countdown timer more prominently displays the time until an ad ends or can be skipped. Continue reading YouTube Connected TV Popularity Prompts Ad Break Testing