In Q2 of this year, ViacomCBS — parent company of the CBS broadcast network, Showtime, Nickelodeon and the Paramount movie studio — saw revenue rise 8 percent to $6.6 billion and the addition of 6.5 million new streaming subscribers for a total of 42+ million. Net income was $1.04 billion or $1.56 per share, compared with $481 million or 78 cents per share year-over-year. Chief executive Bob Bakish said the company looks forward to scaling Paramount+ offerings, referring to a deal with Comcast to launch it on Sky in Europe. Continue reading ViacomCBS Reports Rise in Revenue, Streaming Subscribers

WarnerMedia’s ad sales division is launching House of Max in Q4 this year to develop commercials that incorporate characters and concepts from its various HBO Max series. WarnerMedia senior VP of entertainment marketing solutions Maureen Polo said the studio’s “wide array of programs” will “allow brands to make more thoughtful and meaningful connections” with consumers, adding “we can produce content that doesn’t feel like advertising.” Intellectual property will be available from programs including “Hacks,” “The Flight Attendant,” and “Gossip Girl.” Continue reading WarnerMedia Launches House of Max Studio to Produce Ads

WarnerMedia advertising sales has identified “intentionality” as key to what drives today’s viewers. A survey it recently conducted found that 59 percent of respondents agreed that “I am more thoughtful about how I spend my time since the pandemic.” HBO Max, which now has an ad-supported tier, described the trend in a report, “Welcome to the Age of Intentionalism,” stating that consumers “are rethinking the essentials in their lives and making decisions of all sizes with increased intention — including … what, where, and why they stream.” Continue reading WarnerMedia Report: ‘Intentionality’ Key to Content and Ads

Amazon posted its third consecutive $100 billion quarter during Q2 this year; revenue grew 27 percent year-over-year to $113.08 billion. Refinitiv revealed earnings of $15.12 versus $12.30 per share, and revenue of $113.08 billion versus $115.2 billion. However, Amazon predicts slightly slower growth for the upcoming quarters. In Q3, the company estimates its operating profit would land somewhere between $2.5 billion and $6 billion. According to chief financial officer Brian Olsavsky, “most of Amazon’s 2021 spend and building openings are planned for the second-half of the year.” Continue reading Amazon Has Strong Q2, Earnings Helped by Cloud, Ad Sales

In Q2 2021, social giant Facebook’s profit doubled from a year earlier to $10.39 billion and revenue rose 56 percent to $29.08 billion, both numbers beating Wall Street expectations. Shares fell 3+ percent in after-hours trading, however, when Facebook predicted that revenue growth will slow for the rest of the year. Through the end of Q2, its stock has grown 22 percent. The company also said that Apple’s privacy changes in the new iOS will have a stronger impact in the current quarter as more users update their iOS devices. Meanwhile, Facebook continues to eye its metaverse future. Continue reading Facebook Posts Strong Earnings, Plans Its Metaverse Future

Spotify Technology saw its advertising revenue more than double during the quarter ending June 30, but its audio streaming service added fewer total users than expected. Spotify chief executive Daniel Ek noted that, “while I’m disappointed that our [user] growth was softer in the last half of Q1 and the first half of Q2, the good news is that we’ve seen that trend line reverse, and all the leading indicators I’m seeing show that we are back on track.” At the end of the quarter, Spotify had 365 million monthly active users, a 22 percent bump year-over-year. Continue reading Spotify Increases Its Ad Revenue While User Growth Is ‘Soft’

In Q2 2021, Google recorded its highest quarter ever for sales and profits: revenue of $61.88 billion, up 62 percent year-over-year; profit that more than doubled to $18.53 billion; advertising sales of $50.44 billion, a 69 percent surge, and YouTube ad business reaching $7 billion, up 84 percent from a year earlier. The numbers, which exceeded Wall Street expectations, were driven by e-commerce, streaming video and other online business and entertainment activities that surged during the COVID-19 pandemic, driving online advertising. Continue reading Google Reports Its Highest Quarter Ever for Sales and Profits

Microsoft experienced a successful quarter, due in large part to significant growth in Azure cloud services. The company reported overall Q4 sales of $46.2 billion, up about 21 percent year-over-year, for a $16.5 billion profit, an increase of 47 percent year-over-year. Similar to other Big Tech companies, Microsoft’s numbers exceeded Wall Street expectations. According to chief financial officer Amy Hood, Microsoft expects overall sales of $44.2 billion for the current quarter. Microsoft’s stock is currently up 40 percent over the last year, and its valuation is now $2+ trillion, second only to its rival Apple. Continue reading Azure Drives Impressive Quarterly Sales, Profits for Microsoft

During the COVID-19 pandemic, QR codes that allow customers to order and pay for food and drinks caught on in restaurants and appear to be here for good. Retail chains including CVS and Foot Locker have also added them as have marketers. Because QR codes can store digital information and open an app or website that tracks peoples’ personal information, they’re ideal for vendors looking to create their own customer databases. Consumers will soon be served customized offers marketed within QR code payment systems. Continue reading Pandemic Fosters Wider Adoption of QR Codes and Tracking

AT&T reported advances made by HBO in Q2 2021: a net gain of 2.85 million total domestic HBO Max and HBO subscribers, including 2.38 million retail net additions, for a total of 47.0 million at the end of the period, representing a gain of 10.7 million over the last year in the United Sates. HBO and HBO Max counted 67.5 million customers worldwide, up 12 million from last year. AT&T chief financial officer Pascal Desroches noted that the numbers exceeded Wall Street forecasts as well as AT&T’s own expectations. Continue reading HBO and HBO Max Subscriber Numbers Exceed Expectations

The Video Advertising Bureau (VAB), a trade group with members including Disney, ESPN, FOX, NBCUniversal, ViacomCBS and others, urged the Media Rating Council (MRC) to strip Nielsen’s accreditation, stating that, “Nielsen’s COVID-period conduct as a ratings service violated at least five minimum standards, with the damage done to their largest subscriber clients still creating material negative impact into July 2021.” MRC chief executive George Ivie said his group takes the VAB’s concerns seriously but has “an independent process to execute.” Continue reading TV Networks Urge Rating Council to Pull Nielsen Accreditation

Amazon stated that it would allow third-party developers to create widgets for its Alexa devices, or what it said will be “rich, customizable, glanceable, self-updating views of skill content.” It won’t be an advertising service, according to Amazon Alexa Skills vice president Aaron Rubenson, but users will see personalized results based on the signals they send Alexa. Comedy Central will be one of the first featured skill cards. Amazon also announced that most Echo smart speakers will support the Matter open standard for smart home devices. Continue reading Developers to Build Widgets and Skill Cards for Alexa Devices

According to Branch, which analyzes mobile app growth and tracks ad conversions, since Apple’s updated iOS asked users if they wanted to be tracked by apps, only 25 percent have agreed. That response has “been pretty devastating for … the majority of advertisers,” suggests mobile analyst Eric Seufert. Advertisers on social network Facebook have seen a particularly strong impact, according to media buyers who noted that not being able to reliably determine how many sales clients are making means it is challenging to figure out which ads are working. Continue reading Marketers Struggle as Facebook Users Decline to Be Tracked

Beijing-based ByteDance, parent company of social video app TikTok, which was valued at $180 billion in December, indefinitely put plans on hold for a public offering. The company had been considering an IPO in the United States or Hong Kong but its founder and CEO Zhang Yiming changed his mind after meeting with China’s cyberspace and security regulators who reportedly told him to focus on data-security risks and other issues. Another reason for holding off is that the company did not have a chief financial officer at the time. Continue reading ByteDance Pauses its IPO After Meeting with Chinese Officials

Samsung debuted its TV Plus streaming service on the Internet, with the ability to cast videos to devices that support Google’s Chromecast to its mobile app. Previously, TV Plus was only available on Samsung’s smart TVs and smartphones. The web-based TV Plus apparently had a soft launch in May but had not yet been publicly announced by the company. With this expansion, TV Plus has become a rival to other free streaming services such as Pluto TV and Tubi. U.S. consumers will have access to about 140 streaming channels. Continue reading Samsung TV Plus Is Now Streaming Online After Soft Launch