YouTube Reserves Advertising to Channels with 10,000 Views

As YouTube weathers criticism from advertisers about placing their messages with objectionable videos, the company has made a major policy shift. Now, video channels must have more than 10,000 total views before YouTube will place ads there. Though the move may placate some marketers, it is also likely to ruffle the feathers of many creators, given that Internet data firm Pex estimates that 88 percent of all YouTube channels fall into the category of under-10,000 views. YouTube has been working on the policy since November. Continue reading YouTube Reserves Advertising to Channels with 10,000 Views

YouTube TV Aims to Convert Cord-Nevers to New Subscribers

YouTube TV has premiered in several cities with 40+ channels of entertainment, news and sports at $35/month. The aim is to entice so-called cord-nevers — millennials who have never paid for cable — to subscribe, to watch on-demand on any device. YouTube has already reached one billion viewers, so if even a tiny fraction signs up, it could be a win for advertisers and YouTube owner Google. Among its competition in the Internet TV market are Dish’s Sling TV, AT&T’s DirecTV Now and Sony PlayStation Vue. Continue reading YouTube TV Aims to Convert Cord-Nevers to New Subscribers

HTC Rolls Out Advertising Service for Viveport VR Developers

HTC is launching an advertising service for VR developers for use on the Viveport platform. The VR Ad Service allows developers to place video ads, banner ads, 360-degree video and cinema-scale ads into their VR experiences, integrating them as in-app scenarios or into pre-loads or post-experience slots. Another possibility would be to place ads onto 3D models in the VR experience, such as on a character’s T-shirt. End users may chafe at ads, but they may fund VR experiences that might otherwise never be made. Continue reading HTC Rolls Out Advertising Service for Viveport VR Developers

Spotify Inks a New Licensing Deal with Universal Music Group

Spotify and Universal Music Group, the world’s biggest record company, finally inked a global, multiyear licensing deal after two years of intermittent negotiations. With this deal in place, Spotify now has a better chance of convincing Sony and Warner to follow suit, and UMG, whose artists include Drake, U2, The Weeknd and Lady Gaga, has more flexibility on how it streams its music. Spotify’s contracts with UMG, Sony and Warner had expired long ago. Spotify, valued at $8 billion, now also has a clearer path to going public. Continue reading Spotify Inks a New Licensing Deal with Universal Music Group

Verizon to Integrate AOL, Yahoo Into New Unit Dubbed Oath

AOL chief executive Tim Armstrong tweeted that Verizon is combining AOL and Yahoo into a new unit called Oath. Sources say that Yahoo chief executive Marissa Mayer will not be part of the new company, which will be helmed by Armstrong. Given Yahoo’s hacking disasters and slumping business, Mayer’s departure was anticipated, but it is not clear whether she’ll receive her full payout, reportedly worth tens of millions. Sources also say Armstrong is now choosing which top Yahoo executives to retain. Continue reading Verizon to Integrate AOL, Yahoo Into New Unit Dubbed Oath

Comcast, AT&T and Verizon Respond to Backlash on Privacy

Since Congress overturned the Internet privacy rules preventing Internet service providers from sharing or selling customers’ Web browsing history, ISPs have been under attack. Now, Comcast, AT&T and Verizon have published blog posts to reassure their customers. Comcast said it does not sell its broadband customers’ Web browsing histories and has no plans to do so in the future. Verizon made a similar claim, and AT&T’s tack is to tell customers that the nixed privacy laws wouldn’t have really protected them. Continue reading Comcast, AT&T and Verizon Respond to Backlash on Privacy

Snapchat Introduces Search Tool Based on Machine Learning

In a few cities last week, Snapchat introduced a new search tool that relies on machine learning to collect text and visual metadata, enabling users to find content, even from users they do not follow. Previously, users only saw Stories from others they followed or that Snapchat served up. This is Snap Inc.’s first major change to its Snapchat software since the company went public in early March; in January, Snap added a search function allowing users to search for friends and publisher content. Continue reading Snapchat Introduces Search Tool Based on Machine Learning

Amazon Rolls Out Social Influencer Program to Market Goods

Amazon hopes that YouTube celebs and Instagram stars can help market brands and recommend products found on the popular e-commerce site. The company has quietly launched a beta test of its Amazon Influencer Program, which allows social media influencers to apply to participate in the initiative and earn commissions on products sold. The new program is designed to work with influencers who have significant followings and regularly post content related to shoppable content across “all tiers and categories,” according to Amazon. Continue reading Amazon Rolls Out Social Influencer Program to Market Goods

Discovery’s Snapchat, Amazon Channels to Extend Franchises

As the annual upfront ad sales season begins, Discovery Communications has made it clear it plans on a path to growth through international expansion and digital content for Snapchat and similar platforms. The company recently inked a deal to develop shows for Snapchat’s Discover platform and will also add a Snapchat channel to its sport network Eurosport. It plans Winter Olympics content for the latter outlet. Discovery also is starting a wedding-oriented Amazon channel that takes off from the “Say Yes” franchise. Continue reading Discovery’s Snapchat, Amazon Channels to Extend Franchises

Twitter Launches Marketer-Defined Advertising for Periscope

YouTube has been getting pushback from marketers for placing their ads next to offensive videos. Twitter, which will begin a trial of advertising on Periscope, isn’t making the same mistake. In fact, the company is letting advertisers have complete control over where their message appears. With Periscope’s live feed, which has covered crimes and other violence, that’s a difficult promise to keep. But Twitter vice president Matt Derella assures advertisers they will be able to control and scale their ads. Continue reading Twitter Launches Marketer-Defined Advertising for Periscope

Spotify Purchases Content Recommendation Startup MightyTV

Streaming music service Spotify has acquired New York-based startup MightyTV, which created an app that uses artificial intelligence to provide video recommendations based on individual personal preferences and aggregated user ratings. The acquisition will provide Spotify with technology that could be used to target ads. The company is looking to ramp up ad revenue, since most of its millions of users opt for the free ad-supported version of its service. MightyTV has already shuttered its video app, and plans to integrate the technology into Spotify. The deal will also bring MightyTV founder and CEO Brian Adams to Spotify as VP of technology. Continue reading Spotify Purchases Content Recommendation Startup MightyTV

Tech Giants Compete to Stream NFL’s Thursday Night Football

Amazon, Facebook, Google and Twitter are vying for the rights to stream the NFL’s “Thursday Night Football” games next season, say sources. Last year, Twitter won the bidding, paying $10 million to stream 10 games. The NFL will likely make its decision within the next month, and there’s a chance it may hint at its decision at its annual meeting in Phoenix this week. Live sports are a hot commodity and since the TV rights for nearly all of them are already locked up, “Thursday Night Football” streaming is even more valuable. Continue reading Tech Giants Compete to Stream NFL’s Thursday Night Football

AMC Planning a New Streaming Service for Cable Subscribers

According to inside sources, AMC Networks plans to target millennials with its own ad-free, online streaming service. However, distinguishing itself from today’s collection of standalone options, AMC’s offering will reportedly be made available exclusively for cable subscribers, a move meant to support the pay TV industry as it faces a growing number of cord cutters. “AMC is discussing featuring digital-only spinoff shows of its existing programs like ‘The Walking Dead’ and is considering pricing between $4.99 to $6.99 a month,” reports Reuters. “Packaging the service as an add-on to existing cable bills allows AMC to curry favor with cable and satellite companies.” Continue reading AMC Planning a New Streaming Service for Cable Subscribers

Congress Makes a Move to Change New Internet Privacy Rules

The Republican-controlled Senate voted yesterday to reverse FCC privacy protections created under the Obama administration and former FCC chair Tom Wheeler that would have forbidden Internet service providers from using customer data without permission for use in targeted ads. “The measure passed in a 50-to-48 vote largely along party lines,” reports The New York Times. “The House is expected to mirror the Senate’s action next week, followed by a quick signature from President Trump.” The decision means service providers would not require permission to track and share the browsing and app activities of its customers. Continue reading Congress Makes a Move to Change New Internet Privacy Rules

Facebook Takes its Next Step in Becoming Broadcast Platform

Facebook is taking on Amazon’s Twitch and the growing list of video competitors with new expanded live streaming features. “Users can go Live directly from Facebook’s desktop website via their webcam, stream through professional equipment and software hooked up to a desktop and broadcast gameplay from their computer,” reports TechCrunch. While mobile remains a focus for Facebook, desktop users can now broadcast straight to News Feeds and include graphics, titles and other overlays. “Opening up on desktop takes Facebook Live beyond Twitter and Periscope’s options, and brings it into competition with longer-running services like YouTube, Ustream and Livestream.” Continue reading Facebook Takes its Next Step in Becoming Broadcast Platform

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