Instagram Plans to Introduce More Ads From its Influencers

Facebook-owned photo- and video-sharing app Instagram announced yesterday that it plans a change to its advertising strategy that involves more sponsored ads from social influencers. Instagram will offer brands the ability to promote creators’ branded content in users’ feeds, regardless of whether or not those users follow the influencers creating the content. The move could be lucrative for popular influencers who generate revenue promoting products and services, but may prove frustrating to average users who will subsequently see more unwanted ads in their feeds. Continue reading Instagram Plans to Introduce More Ads From its Influencers

Government Expected to Take a Closer Look at Tech Giants

U.S. tech giants are expected to become targets of in-depth antitrust investigations to determine if any companies have become too large and may be stifling competition. According to sources, federal agencies have agreed to distribute the investigative responsibilities. The Justice Department reportedly has authority over looking into Apple and Google, while the Federal Trade Commission will have oversight of Amazon and Facebook. In addition, the House Judiciary Committee plans to examine competition in digital markets and the growing power of the tech industry. Continue reading Government Expected to Take a Closer Look at Tech Giants

Social Listening: Spotify Developing a Shared Music Queue

Spotify is working on a new feature called “Social Listening” that would allow multiple people to add tracks to a social queue so they could all listen to the same songs from different devices in different locations. According to screenshots shared by an app researcher, users can add songs to the real-time playlist for a communal listening experience after scanning their friends’ QR-style Spotify Social Listening codes. The feature, not yet released, is essentially a jazzed-up version of Spotify’s Collaborative Playlists for now, but in the future Spotify could possibly upgrade it for synchronized playback. Continue reading Social Listening: Spotify Developing a Shared Music Queue

In Google Tweak, Only Enterprise Customers Can Block Ads

Google has doubled-down on a change made in January to Manifest V3, Chrome’s extensions system, that would prevent the effective functioning of current ad blockers. Despite backlash to the change by extension developers and power users, the company said that only enterprise users will be able to continue to use such ad blocking software. Manifest V3 includes other changes, such as a tweaking of the permissions system. Now, all extensions must use the “minimum set of permissions necessary” when requesting access to data. Continue reading In Google Tweak, Only Enterprise Customers Can Block Ads

Majority of Hulu Subscribers Opt For the Ad-Supported Plan

Hulu, which recently revealed that it has 28 million customer accounts, has provided additional details on its subscribers. The streaming video service offers an ad-free $11.99 per month tier, but the majority of its users pay $5.99 per month for the ad-supported plan. Hulu claims 82 million total viewers (2.9 viewers per account), of which 70 percent pay for the ad-supported plan. The company generated nearly $1.5 billion in ad revenue last year. Since advertising is vital to keeping its subscribers, Hulu strives to present ads via viewer-friendly models. Continue reading Majority of Hulu Subscribers Opt For the Ad-Supported Plan

NBC Targets News Junkies With Ad-Supported OTT Service

NBC News is introducing its free, ad-supported streaming video service with an eight-hour programming day (3:00-11:00 pm Eastern, Monday through Friday) and a mix of news content. “NBC News Now” hopes to attract a new generation of information aficionados with a blend of short-form “Briefly” updates, live reports and in-depth stories. “We want to be the premiere place for viewers who are news junkies — news savvy, digitally savvy, but may not be watching on traditional platforms or have access to cable service,” explained Rashida Jones, SVP of specials for NBC News and MSNBC, who is overseeing the initiative. Continue reading NBC Targets News Junkies With Ad-Supported OTT Service

Google Uses AI Classifier to Sanitize YouTube Home Page

Google is using artificial intelligence software to remove misleading and objectionable videos from YouTube’s homepage and the app’s home screen. The software reportedly is able to analyze massive amounts of video footage, pick out the offending clips and blocks them — all without human assistance. Sources state the software, whose internal name is “trashy video classifier,” was first tested in 2015 but was widely deployed in 2017 after a series of inappropriate videos aimed at children were posted to the popular video-sharing platform. Continue reading Google Uses AI Classifier to Sanitize YouTube Home Page

ByteDance Targets Emerging Markets With Music Service

Beijing-based ByteDance plans to debut a paid music service for its video app TikTok in fall 2019, aimed at poorer countries where the industry’s dominant services, Apple Music and Spotify, have not yet taken root. Executives at India’s two largest labels, T-Series and Times Music, reported that ByteDance has already acquired rights. TikTok and its Chinese equivalent Douyin, have been downloaded more than 500 million times; TikTok popularized the world’s No. 1 song for the past month, “Old Town Road.” Continue reading ByteDance Targets Emerging Markets With Music Service

Retailers Push Loyalty Programs to Compete With Amazon

Last month, Amazon earmarked $800 million to guarantee one-day delivery for its Prime members. That’s another blow for U.S. department stores struggling to find ways to retain their customers against the Amazon onslaught. One important way they’ve done this is to focus on loyalty programs. According to market intelligence company Beroe, the U.S. loyalty program sector was worth between $27 billion and $55 billion in 2018 and is expected to continue to grow by 2 percent to 4 percent between then and 2020. Continue reading Retailers Push Loyalty Programs to Compete With Amazon

Amazon, Google Overlap in E-Commerce, Digital Ads, More

Amazon and Google have become more competitive over the years, and at the latter’s annual Google Marketing Live conference this week, the company introduced new products to target online shoppers. At the same time, many shoppers now begin their search on Amazon, which has also been making inroads into Google’s traditional bailiwick of digital advertising. Marketing analytics firm Jumpstart reported that, in 2015, about 54 percent of product searches began on Google, and 46 percent on Amazon; those numbers flipped by 2018. Continue reading Amazon, Google Overlap in E-Commerce, Digital Ads, More

Disney Finalizes Deal with Comcast to Take Control of Hulu

Comcast, which owns roughly one-third of Hulu, has agreed to sell its stake in the streaming video service to Disney. The deal calls for Comcast to sell its interest for Hulu’s fair market value no earlier than 2024. The Hulu joint venture launched nearly 12 years ago with the goal of providing a legal platform for television content that would serve as an alternative to YouTube and pirate sites. The platform has since become a major Netflix competitor. Disney’s share increased with its recent $71.3 billion purchase of 21st Century Fox’s movie and TV studios. AT&T, which picked up 9.5 percent of Hulu with its $85 billion deal for Time Warner, recently sold back its share to Hulu for $1.43 billion. Continue reading Disney Finalizes Deal with Comcast to Take Control of Hulu

YouTube Launches New Ad Tool Dubbed Bumper Machine

Ahead of the May 14th Google Marketing Live event, during which the company will describe its latest digital marketing products, YouTube announced a new editing tool designed to streamline ad production. Bumper Machine, which YouTube is currently alpha testing, intends to help advertisers optimize content for mobile audiences by identifying compelling moments in video content to create packages of six-second videos that highlight key brand and product information. According to IAB, mobile video ads are steering a significant part of the digital media market, worth $107.5 billion last year in the U.S. alone. Continue reading YouTube Launches New Ad Tool Dubbed Bumper Machine

New Google Privacy Tools Aim to Limit Third-Party Cookies

In what could be touted as a privacy-related commitment, Google is expected to unveil new tools designed to limit the use of tracking cookies, including a dashboard-like function within its popular Chrome web browser that would give users information about where they’re being tracked and how to stop it, when desired. These tools are a product of years of internal debate, but the move could potentially strengthen Google’s lead in the digital advertising sector, while dealing a blow to other digital marketing companies.

Continue reading New Google Privacy Tools Aim to Limit Third-Party Cookies

YouTube to Roll Out Free Originals, Measurement Analysis

At IAB’s Digital Content NewFronts in New York City last week, YouTube CEO Susan Wojcicki revealed that 2 billion monthly global users now watch more than 250 million hours of YouTube content on TV screens daily. The video hub is actively working on brand safety issues, plans to integrate Nielsen Catalina analysis to measure increases in offline sales, and — in a significant strategy shift — announced it would remove the paywall for some of its ad-supported original programming. Starting this year, all of the platform’s new original series and specials will be available for free. Continue reading YouTube to Roll Out Free Originals, Measurement Analysis

Spotify Tests Voice-Enabled Ads on Mobile Devices in U.S.

If you — like millions of others — log into Spotify via a free mobile account (and if you’re in the U.S. and have enabled voice controls), you might start noticing something new: voice-enabled ads. As part of increased investment in voice technology, the streaming service started a test period of these new ads, which encourage listeners to say verbal commands to take action based on the ad’s content. For now, Spotify is focused on promoted in-app content like branded playlists and podcasts, instead of directing listeners outside the app.

Continue reading Spotify Tests Voice-Enabled Ads on Mobile Devices in U.S.

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