Growth in Ad Sales, AWS Drive Amazon Profit Up 200 Percent

Amazon’s net sales for Q4 were $170 billion, a 14 percent increase year-over-year. For the full year 2023, net sales were up by 12 percent to $574.8 billion. “This Q4 was a record-breaking holiday shopping season and closed out a robust 2023 for Amazon,” CEO Andy Jassy said in the recent earnings release. The results included October Prime Day and holiday season shopping. Outstanding Q4 performers included ad sales, up 27 percent to $14 billion, and Amazon Web Services, which brought in $24.2 billion, growing 13 percent.”What we’re most pleased with is the continued invention and customer experience improvements across our businesses,” Jassy added. Continue reading Growth in Ad Sales, AWS Drive Amazon Profit Up 200 Percent

Consumers More Attentive to FAST Channels Than Linear TV

As the number of free ad-supported streaming TV channels continues to grow, FAST services are outperforming more traditional linear television and CTV when it comes to capturing and keeping consumer attention, according to two separate studies — one from Samsung, the other from Vizio. Samsung Ads’ report, “Decoding FAST: A Comprehensive Guide to the Free Ad-Supported Streaming Landscape,” reveals that the number of FAST services — among them Fox’s Tubi, The Roku Channel, Paramount’s Pluto TV, Vizio’s WatchFree+ and Samsung TV Plus — has tripled in the past four years, as consumption has grown. Continue reading Consumers More Attentive to FAST Channels Than Linear TV

Yelp Adds 20 Features Plus AI to Help Users and Businesses

Yelp is introducing more than 20 new updates to improve the experience for community members and business owners. Included are AI-powered summaries that make it easier to find businesses, an updated Yelp Elite badge for reviewers who are passionate about specific subjects, and a new visual home feed and search experience geared toward discovery. For those seeking services, the new “Request a Quote” and “Projects” features are available. Artificial intelligence will also power market and competitive insights for business owners, while AI-powered smart budgets provide recommendations to optimize ad spend, “helping local businesses grow.” Continue reading Yelp Adds 20 Features Plus AI to Help Users and Businesses

TikTok Tests a Feature That Tags Videos with Shopping Details

TikTok is testing a feature designed to make all posts shoppable as it goes all-in on creating what the company hopes will be a multi-billion-dollar U.S. e-commerce business. The new technology uses machine learning to identify objects in a video then prompts viewers to “find similar items on TikTok Shop” using links and in-app search. The ByteDance-owned social platform is also reportedly planning to launch multiple live-streaming studios in cities including Los Angeles where creators can go to stream shopping-themed content. The facilities are expected to be able to host multiple studios servicing dozens of creators per day. Continue reading TikTok Tests a Feature That Tags Videos with Shopping Details

Hulu Is Joining Netflix in Cracking Down on Password Sharing

Hulu has revised its Terms of Service in an effort to ban password sharing amongst friends and family members outside of a subscriber’s primary personal residence. Hulu has been announcing via email that subscribers will have until March 14 to comply. According to the revised Terms of Service: “If we determine, in our sole discretion, that you have violated this Agreement, we may limit or terminate access to the Service and/or take any other steps as permitted by this Agreement.” The move by Hulu follows what has been reported as a successful crackdown on password sharing by Netflix in addition to a record number of subscribers in the fourth quarter. Continue reading Hulu Is Joining Netflix in Cracking Down on Password Sharing

Instagram Threads Reaches the Top of App Store Downloads

Instagram’s Threads app, an X competitor designed for sharing text updates and joining public conversations, is now gaining traction after an inconsistent 2023. New data from app intelligence firm Appfigures reveals that Threads is growing, tripling its number of downloads month-over-month in December, positioning it as one of the Top 10 most downloaded apps for Apple’s App Store and the Google Play Store. Ahead of Threads in downloads for December were popular apps such as Instagram, TikTok, Facebook and WhatsApp (Instagram took over the No. 1 spot from TikTok). Meanwhile, X continues to decline. Continue reading Instagram Threads Reaches the Top of App Store Downloads

Amazon Stands to Gain $3 Billion a Year from Prime Video Ads

Amazon this week began serving advertising to Prime Video customers who did not elect to pay an additional $2.99 per month in addition to the basic annual Prime membership of $139 per year or $14.99 per month. Adding commercials is estimated to potentially bring in more than $3 billion a year for Amazon, which is expected to have 2023 revenue of around $567 billion. The surplus will come in handy to pay out $1 billion a year over 11 years for the rights to NFL’s “Thursday Night Football.” The ad-supported Prime Video service launches in the U.S., Canada, UK and Germany, with Mexico, France, Italy, Spain and Australia following later in the year. Continue reading Amazon Stands to Gain $3 Billion a Year from Prime Video Ads

Netflix Adds WWE, Touts 12.5 Percent Revenue Growth in Q4

Netflix added 13.1 million subscribers in Q4 2023, its biggest gain in a year-end quarter, and the streamer continues to try to broaden its demographic reach by investing in new content, including a new deal for live WWE wrestling matches. The expansion into live-streaming provides an opportunity to draw regular, appointment viewers, something advertisers like. “No entertainment company has ever tried to program at this scale, and for so many tastes and cultures,” Netflix wrote in a shareholder letter that says it plans to spend up to $17 billion on content in 2024. Continue reading Netflix Adds WWE, Touts 12.5 Percent Revenue Growth in Q4

Conversational Chatbot Optimizes Google Ads, Search Results

Google’s multimodal Gemini large language model will offer chat capabilities that help advertisers build and scale Search campaigns within the Google Ads platform using natural language prompts. “We’ve been actively testing Gemini to further enhance our ads solutions, and, we’re pleased to share that Gemini is now powering the conversational experience,” Google said, explaining the functionality is now available in beta to English language advertisers in the U.S., UK and will be rolling out globally to all English language advertisers over the next few weeks, with additional languages offered in the months ahead. Continue reading Conversational Chatbot Optimizes Google Ads, Search Results

FAST Platform Plex to Roll Out Movie, TV Rentals Next Month

After announcing in 2020 plans to launch a movie and TV show rental marketplace, media streaming platform Plex is finally taking the plunge. Following what has been described as “false starts,” including delays due to COVID-19, news broke at CES 2024 that the company will go public with its rental offering in February. The streaming media software maker has confirmed it will enter the TVOD (transactional video on demand) market to augment the ad-supported streaming that is its primary revenue source. Plex reportedly has “most studios” onboard, though it has yet to specify which ones. Continue reading FAST Platform Plex to Roll Out Movie, TV Rentals Next Month

Pluto Intros Limited-Time ‘NFL Super Bowl Classics’ Channel

Paramount Global’s Pluto TV free streaming television service is adding a pop-up channel for NFL fans for the weeks leading up to Super Bowl LVIII on CBS. The new programming joins an NFL channel that Pluto TV launched in 2019 to showcase game coverage with news, replays and original shows. Airing 24/7 through February 21, the “NFL Super Bowl Classics” channel will feature past Super Bowl games and specials. Viewers can find the channel on the Pluto TV app or connected TV devices in the Sports category. Game replays will stream sequentially with specials and docuseries interspersed. Continue reading Pluto Intros Limited-Time ‘NFL Super Bowl Classics’ Channel

CES: Marketers on the Future of the Connected TV Ecosystem

Consumer Technology Association VP of Marketing & Communications Melissa Harrison moderated a CES discussion about the evolution of the connected TV (CTV) from the point of view of marketers. Hisense USA Senior VP of Brand Marketing David VanderWaal noted the pandemic’s impact on TV viewership. “In 2020, 47 percent of people reported watching movies on TVs; in 2023, it’s now 64 percent,” he noted. “More people want to have big screen entertainment.” At digital marketing firm The Trade Desk, Executive VP and CMO Ian Colley reported that 2023 was the “tipping point” for more people watching streaming rather than linear TV. Continue reading CES: Marketers on the Future of the Connected TV Ecosystem

CES: Crafting Effective Brand Stories in Today’s Marketplace

Lindsey Slaby of brand strategy consultancy Sunday Dinner opened a CES panel discussion on storytelling by noting Google’s phase-out of third-party cookies in 2024. Sophie Bambuck, CMO of outdoor performance clothing and gear company The North Face, admitted that she’s “a little scared.” “But it’s getting me excited about what this means for creative work,” she added. “What this most likely means is that we’re going to have to go back to basics to find ways of engaging so people will want to connect to your brand.” Panelists told tales of innovative ways they related organic stories to connect with customers. Continue reading CES: Crafting Effective Brand Stories in Today’s Marketplace

CES: Marketers Shift Tactics in Streaming, Post-Cookie World

Audiences are migrating from broadcasting to streaming, and Google just announced its decision to phase out third-party cookies. What’s a marketer to do? At CES, Disney, Pfizer and GroupM marketers discussed how they plan to evolve in a changing landscape. The Walt Disney Company’s Lisa Valentino emphasized the need for interoperability of data across platforms, with the consumer at the center. GroupM debuted its Ad Innovation Accelerator to “strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments.” Partners include BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube. Continue reading CES: Marketers Shift Tactics in Streaming, Post-Cookie World

CES: Marketers Look at Evolution of Storytelling with AI Twist

During a CES 2024 panel on “Amazon Streaming: Clay Tablets to Streaming TV — The Evolution of Storytelling,” moderator Carly Zipp, who is Amazon global director of brand marketing, asked panelists for their favorite stories, recounting that her son replaced her bedtime stories with ChatGPT. Lauren Anderson, Amazon Studios head of AVOD originals and unscripted programming, picked the story of Tracy Chapman’s song “Fast Car.” “It shows how stories can resonate through generations, genres, geographies, and ethnicities,” she said. For GroupM global CEO Christian Juhl, the stories of Hans Christian Andersen were formative in his childhood. Continue reading CES: Marketers Look at Evolution of Storytelling with AI Twist