Walmart Signs MGM Deal, Invests in Interactive Storytelling

Walmart is partnering with MGM, which will create short-form original series for release in 2019, to help boost content on its ad-supported streaming service Vudu. The company also invested a reported $250 million in a joint venture with New York startup Eko, which produces so-called interactive stories in which viewers control the plots of commercials and TV episodes. This investment is believed to be the largest ever made in this particular storytelling niche that has interested creatives for years but never caught on. Continue reading Walmart Signs MGM Deal, Invests in Interactive Storytelling

Snap Is Latest Social Company to Plan Original Video Push

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

Continue reading Snap Is Latest Social Company to Plan Original Video Push

Digital Content NewFronts West Reveals Advertising Trends

At the Digital Content NewFronts West marketing event, October 9-10 in Los Angeles, premium content producers demonstrated how they are trying to attract and maintain viewers. In addition to offering podcasts, shoppable videos and smart speakers, producers are moving away from ads that interrupt programming, mainly because viewers simply won’t tolerate commercials, not even 30-second pre-rolls. A study revealed that those viewers who do watch mainly ad-supported OTT video are younger and typically earn higher income. Continue reading Digital Content NewFronts West Reveals Advertising Trends

Walmart to License MGM Content for its Vudu VOD Service

Walmart, which bought video-on-demand service Vudu eight years ago, just inked a partnership with MGM to license family-friendly content. Vudu’s monthly viewer numbers lag behind Netflix and Hulu, the latter controlled by Disney, Comcast, 21st Century Fox and AT&T. Although media outlets reported that Walmart intends to launch a subscription-based streaming video service, sources inside Walmart reveal that Walmart is not doing so, but still hopes to improve its VOD business and target viewers outside big cities. Continue reading Walmart to License MGM Content for its Vudu VOD Service

IFPI: Music Streaming Continues its Growth, As Does Piracy

According to an annual report released by the International Federation of the Phonographic Industry (IFPI), music streaming is continuing to rise, with 86 percent of respondents ages 16-64 in 20 top global markets opting for streaming. The report notes that 57 percent of 16- to 24-year-olds use a paid audio service. While nearly half of the time consuming on-demand music is via YouTube, the report finds that terrestrial radio is still relevant. And even though popular streaming services such as Spotify and Apple Music have brought growth to the industry, piracy still remains a problem. Continue reading IFPI: Music Streaming Continues its Growth, As Does Piracy

Senators Ask FTC to Examine Kids Apps’ Privacy Violations

Two Democratic senators — Edward Markey of Massachusetts and Richard Blumenthal of Connecticut — sent a letter on Wednesday to the Federal Trade Commission asking for an investigation into whether the thousands of “child-friendly” apps in the market are actually collecting children’s personal information. To do so would violate a federal law protecting children’s online privacy, since it requires sites and apps targeting persons under 13 years old to obtain verifiable parental permission before collecting data. Continue reading Senators Ask FTC to Examine Kids Apps’ Privacy Violations

AT&T’s Ad Unit Xandr Revs Up to Offer Targeted Advertising

AT&T revealed its new strategy for advertising, to help monetize its $85.4 billion Time Warner acquisition. Brian Lesser, chief executive of new advertising unit Xandr (after Alexander Graham Bell) described plans to deliver ads targeting individuals and households. His argument is that the media industry needs to run ads to pay for expensive, critically acclaimed series, because revenue from subscription services isn’t enough. Xandr consists of recent purchase AppNexus, AT&T Adworks and its other adtech services. Continue reading AT&T’s Ad Unit Xandr Revs Up to Offer Targeted Advertising

Instagram Announces Adam Mosseri to Serve as New Boss

One week following the sudden departure of Instagram co-founders Kevin Systrom and Mike Krieger, it was announced that the new “Head of Instagram” will be Adam Mosseri, the company’s current VP of product — and a former senior exec at Facebook where he was responsible for managing the platform’s News Feed. Systrom and Krieger resigned unexpectedly six years after selling Instagram to Facebook for $1 billion. The co-founders were reportedly frustrated by Facebook CEO Mark Zuckerberg’s increased control over the popular photo- and video-sharing service. Continue reading Instagram Announces Adam Mosseri to Serve as New Boss

ABC Stations Target Millennials With ‘Localish’ Mobile Brand

The ABC Owned Television Stations Group has debuted Localish, a brand targeting digital-native millennials with hyper-local stories that will be distributed on digital and social media platforms. The stations already have a large digital and social presence, making this segue to Localish a natural move. Creation of the brand is based on ABC research that found this cohort feels better about their local community than the world. The ABC websites, social platforms, iOS and Android apps and Roku, Apple TV and Amazon Fire TV will play the content. Continue reading ABC Stations Target Millennials With ‘Localish’ Mobile Brand

Instagram Unveils Explore Shopping Tab, Stickers for Stories

Instagram plans to debut a standalone Shopping app, a move that could rival Pinterest and Wish. Ahead of the move, it is adding a shopping tab to the Explore page, which will allow users to look through a dedicated feed of merchandise from a wide range of vendors. Those sellers will be able to add stickers to their Stories for the first time, letting consumers shop from the Stories feed by tapping on the product. With this feature, shoppers will let people consider possible purchases before heading to the seller’s website. Continue reading Instagram Unveils Explore Shopping Tab, Stickers for Stories

Netflix Will Continue Broadcast Partnerships, Remain Ad-Free

Maria Ferreras, Netflix VP of business development for EMEA (Europe, Middle East and Africa), explained that Netflix will not discontinue its broadcast partnerships in which it takes global rights outside a production’s territory of origin. Speaking at the IBC Conference in Amsterdam, Ferreras pointed to a production in partnership with the United Kingdom’s Channel 4 as an example. U.K. producers have been concerned that Netflix would cease these partnerships as it gets deeper into local production. The company also reiterated it would not run ads on its streaming service. Continue reading Netflix Will Continue Broadcast Partnerships, Remain Ad-Free

Salesforce Chair Marc Benioff Buys Time Magazine for $190M

Meredith purchased Time Inc. only eight months ago, but now has agreed to sell Time magazine to Salesforce co-founder/chair and co-chief executive Marc Benioff and his wife Lynne Benioff, for $190 million. The couple is buying the magazine as individuals, unrelated to Salesforce, and the deal is expected to close within 30 days. The Benioffs have said they will not play a role in the magazine’s day-to-day operations or its journalistic decisions. They also have no plans to purchase any other magazine titles from Meredith. Continue reading Salesforce Chair Marc Benioff Buys Time Magazine for $190M

Zuckerberg Details Facebook’s Steps Against Election Attacks

Facebook chief executive Mark Zuckerberg published a 3,300-word blog post listing steps the company has taken to make the platform safer from election interference. He said that, although the company wasn’t prepared in 2016, it has developed “sophisticated systems” and that it is “better prepared for these kinds of attacks” in worldwide elections. The company is facing its first test in Brazil’s upcoming presidential election. Zuckerberg said he will also publish in-depth reports on how the company is facing its challenges. Continue reading Zuckerberg Details Facebook’s Steps Against Election Attacks

Our Stories: Snapchat Turns to Publishers to Boost Revenue

In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue

Facebook Boosts Instant Experience Ads, Updates Ad Metrics

Facebook is rebranded its mobile Canvas ads as full-screen, rich media Instant Experience ads, saying it will offer “new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase.” Instant Experience ads come with an Instant Form template making it easy for a visitor engaged with the ad to submit contact information. Other existing templates include Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling. Continue reading Facebook Boosts Instant Experience Ads, Updates Ad Metrics

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