New HP Pavilion TV Ad Leverages Talent of Vine Celebrities

Hewlett-Packard’s most recent television advertisement, released Monday, is made entirely of Vines. The 30-second spot features the Pavilion x360 notebook, promoted by Vine stars through short video clips. The company worked to identify social media talent with marketing agency Niche, which focuses on Vine stars. HP’s creative agency 180LA also worked on the commercial. Normally, a 30-second ad takes about 10-12 weeks to produce, but HP’s new spot only took 11 days. Continue reading New HP Pavilion TV Ad Leverages Talent of Vine Celebrities

Yahoo’s New Video Platform Plans to Compete with YouTube

After a few months of delays, Yahoo plans to launch its new video service this summer. Like YouTube, the service will allow users to post videos, create their own channels, and embed the Yahoo video player into other sites. Yahoo’s video service is different in its more generous revenue-sharing deals with video creators. Content producers with a Yahoo contract will also have the ability to publish their videos on Yahoo properties including the homepage and Tumblr. Continue reading Yahoo’s New Video Platform Plans to Compete with YouTube

Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Omnicom Media Group and Twitter announced a mobile-advertising deal yesterday that is said to be valued at $230 million over the next two years. The agreement will integrate Accuen, Omnicom’s ad buying unit, with MoPub, the ad exchange that Twitter acquired in September for $350 million. The deal will lock in advertising rates and access to inventory for Omnicom agencies, while also providing a first look at new ad units and related opportunities being developed by Twitter. Continue reading Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Nintendo Program to Share Ad Revenue with YouTube Creators

Japanese gaming company Nintendo is poised to launch a new program for YouTube creators that will allow use of the company’s copyrighted material in online videos, and in certain situations, provide creators with a share of the advertising revenue. Nintendo has already been allowing its copyrighted material to appear in videos under “appropriate circumstances,” but the new affiliate program will share ad revenue with YouTube producers who “use the material more proactively.” Continue reading Nintendo Program to Share Ad Revenue with YouTube Creators

Fox Now Video App Offers Personalized Recommendations

The Fox Now video app allows users to watch recent episodes of Fox series the day after they air. In a new update to its version for Apple devices, Fox has added a feature that suggests shows to the user based on preferences and viewing history. The upgraded user interface, which is based on the iOS 7 design, intends to keep fans watching more video by providing useful recommendations. Fox Now also features expanded TV Everywhere access with more current and past programming. Continue reading Fox Now Video App Offers Personalized Recommendations

Comcast Unveils CDN Service for Content Delivery via Last Mile

Comcast has introduced a commercial content delivery service targeting large and mid-sized content owners that can offer competitive SLA and pricing, since the company already owns the network. Comcast’s CDN allows content owners to go directly to the ISP to store and deliver content via the “last mile.” While this approach can displace traffic delivered by third-party CDNs such as Akamai and Limelight, it should not be confused with a “fast lane” or “prioritization” of content. Continue reading Comcast Unveils CDN Service for Content Delivery via Last Mile

YouTube in Talks to Acquire Video Game Streaming Site Twitch

Google-owned YouTube is reportedly in active discussions to purchase live video-game streaming service Twitch. While Variety indicates a deal has already been reached for more than $1 billion, The Wall Street Journal more conservatively reports that the two companies are in talks, but in the early stages of a potential deal. Twitch was launched in 2011 by Justin Kan and Emmett Shear, the co-founders of Justin.tv, which was one of the first sites to live-stream user-generated video. Continue reading YouTube in Talks to Acquire Video Game Streaming Site Twitch

Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Cinema ad network Screenvision announced this week that it is launching a new mobile engagement platform created in partnership with audio recognition leader SoundHound. Levi’s and Warner Bros. Records will be among the first brands to participate as advertisers. The partnership will help marketers target moviegoers with mobile ads tied to Screenvision’s pre-show programming on cinema screens. SoundHound’s audio recognition tech will be used for mobile devices to unlock related content from the Web. Continue reading Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Today’s Piracy Sites Making Millions in Advertising Revenue

Because of automated ad-buying technology, illicit sites streaming video content can make hundreds of thousands or even millions from advertising. MediaLink researched 596 piracy sites, and found that the advertising, often from major brands, generated $227 million annually. These sites get to keep most of this revenue because profit margins typically range from 80 percent to 94 percent after site maintenance and human resources fees are paid. Continue reading Today’s Piracy Sites Making Millions in Advertising Revenue

Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

In a blog post this week, Yahoo announced that its privacy policy will no longer recognize when users activate “Do Not Track” signals in their browsers. Although users purposefully use this setting to indicate they do not want companies to monitor their online behavior, the tracking is necessary for Yahoo to create a more personalized experience for its users. The move is part of larger strategy by CEO Marissa Mayer to brand Yahoo as a “personalization company.” Continue reading Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

Hulu to Update its Mobile Apps for Streaming Free TV Shows

Hulu announced on Wednesday that it would update its streaming video mobile apps to allow users to view entire episodes of certain television shows, even if the users are not premium Hulu Plus subscribers. Emulating its desktop version, the update will feature free episodes with advertisements spliced in. Free shows will first be available for Android, and later for iOS via a redesigned Hulu Plus iPhone and iPad app coming this summer. Hulu Plus now has 6 million subscribers. Continue reading Hulu to Update its Mobile Apps for Streaming Free TV Shows

Rdio to Launch Free, Ad-Supported Music Service This Year

Music service Rdio is planning a free, ad-supported offering to launch later this year. The service is also expected to add more non-music content and morning shows from Cumulus, which became a significant investor in Rdio last year. Some of that may include sports and talk show content from WestWood One, which Cumulus recently acquired. Cumulus CEO Lew Dickey introduced the new ad-supported model during a Q1 earnings call earlier this week. Continue reading Rdio to Launch Free, Ad-Supported Music Service This Year

Facebook Plans to Launch its Long-Awaited Mobile Ad Network

Facebook is expected to launch its mobile advertising network during the F8 developer conference in San Francisco at the end of this month. Facebook plans to leverage its massive user information database for better ad targeting, and will pitch the ads to publishers and developers. The social giant will also benefit from expanding its ad reach, and will allow the company to profit from its over 1 billion users even when they are not on the site itself. Continue reading Facebook Plans to Launch its Long-Awaited Mobile Ad Network

Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

Twitter announced yesterday that running marketing campaigns on both Twitter and MoPub will be made easier. MoPub, the mobile ad exchange service that Twitter acquired last October, matches advertisers to ad space across mobile apps, handling more than 130 billion ad requests per month. The new interface, available to select advertisers in private beta, is designed to eliminate the need to set up through separate portals. It allows advertisers to be present on both platforms with greater ease and effectiveness. Continue reading Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

Facebook Could Expand into E-Money Mobile-Payments System

Facebook is preparing to provide remittances and electronic money in an effort to extend non-ad revenue. The company applied for an e-money license in Ireland that would allow users to store and exchange money through its social network. Facebook would generate revenue by charging commission for each transaction. At least three London startups — TransferWise, Moni Technologies and Azimo — have discussed potential partnerships with Facebook regarding financial services. Continue reading Facebook Could Expand into E-Money Mobile-Payments System

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