Study Shows Consumers Worldwide Are Warming to AR, VR

According to new research released at CES this week, consumers are warming to the idea of virtual and augmented reality, but their interests are more focused on practical daily applications than gaming. Harris Interactive conducted a study for Accenture across 19 countries and learned that 47 percent of online consumers would be interested in using AR or VR headsets to play games, while percentages jumped into the 50s and 60s regarding consumers interested in learning about travel and new skills, visualizing how clothing would fit, and shopping for household items and furniture. Continue reading Study Shows Consumers Worldwide Are Warming to AR, VR

The Power of Location-Based Settings for AR/VR Experiences

During a CES 2018 panel, specialists in bringing AR and VR outside the home talked about the social value that location-based venues bring to the experiences. “If you want proof that people like to get together, CES is the proof,” said Fake Love director of new business Jared van Fleet, whose company was acquired by The New York Times. “It’s inconvenient to come here, yet people do it every year.” Fortune 500 companies ignore AR/VR at their peril, added Hollywood Portfolio founder/managing director Mariana Danilovic, who moderated the discussion. Continue reading The Power of Location-Based Settings for AR/VR Experiences

As Internet Video Dominates, Seven Trends to Expect in 2018

According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

Venture Reality Fund Reports on Current VR/AR Landscape

The Venture Reality Fund has released its H2 2017 VR Industry Landscape map and report. The organization has generously posted the map, along with maps of the 1H 2017 European Landscape and Q2 2017 AR Industry Landscape. The VR Fund’s latest report highlights more than 450 companies developing infrastructure, tools, platforms, and applications for the VR/AR ecosystem. An interactive table, which VR Fund co-founder Tipatat Chennavasin began building in 2014, provides details of the companies.  Continue reading Venture Reality Fund Reports on Current VR/AR Landscape

Best Buy and Amazon Testing In-Home Sales Consultations

Best Buy and Amazon are both betting on salespeople who make visits to homes as one potential model for selling more consumer electronics. Best Buy is already testing that theory by hiring hundreds of salespeople in several cities to do just that. The free service is slated to roll out in the U.S. this fall. For Best Buy, getting salespeople in the home is another way to sell more TVs and CE gadgets while increasing business for its Geek Squad, which offers tech installation and repair services for a fee. Likewise, Amazon is expanding its free “smart home consultations” to help promote interest in its smart speakers and related products. Continue reading Best Buy and Amazon Testing In-Home Sales Consultations

Consumers Report Financial Data Breaches, Still Trust Banks

According to a new Accenture report, 23 percent of consumers claim their financial data has been breached at least once in the past two years. Interestingly, most remain willing to share their data if it means better service. “About 63 percent of respondents are willing to give their bank direct access to personal information,” reports HousingWire. The National Association of Federal Credit Unions recently called on Congress to combat hacking with legislation that would create stricter standards for retail businesses. Accenture surveyed 4,013 bank customers in North America — 70 percent in the U.S. and 30 percent in Canada. Continue reading Consumers Report Financial Data Breaches, Still Trust Banks

Accenture Study: Companies Experiencing Insider Data Theft

While businesses are continuing efforts to protect their data and combat outside hackers, many are facing data theft by their own employees. A survey of 208 organizations by Accenture Plc and HfS Research found that 69 percent “experienced an attempted or realized data theft or corruption by corporate insiders” over the past year. That compares to 57 percent from external sources. Media and tech firms and Asia-Pacific enterprises reported the highest rates, notes Bloomberg. According to Accenture chief strategy officer Omar Abbosh, businesses are spending about $84 billion annually to combat data theft that costs them $2 trillion, “damage that could rise to $90 trillion a year by 2030 if current trends continue.” Continue reading Accenture Study: Companies Experiencing Insider Data Theft

Amazon is Quietly Building “One-Click-Ship” Global Delivery Biz

Although rumors are swirling that Amazon plans to open a global shipping and logistics operation to compete with both FedEx and United Parcel Service, the company’s chief financial officer Brian Olsavsky said that Amazon is merely looking to supplement its shipping partners during busy periods such as Christmas. But Amazon might actually have more ambitious plans than Olsavsky is willing to admit. A 2013 report targeting Amazon senior management actually proposes a major expansion of its Fulfillment By Amazon. Continue reading Amazon is Quietly Building “One-Click-Ship” Global Delivery Biz

CES: Emerging Opportunities and Equally Growing Risk of IoT

The Internet of Things will grow larger once again at CES 2016 with both incremental and innovative advances in objects, systems and simplicity, but for the entertainment industry the past year should also serve as a cautionary tale. Smart home sensors that track and analyze movements to enable new levels of seamless interaction will impact both the home and the world at large. Security will likely become an increasing concern as the infrastructure is created to effectively connect devices and systems. Continue reading CES: Emerging Opportunities and Equally Growing Risk of IoT

Study: Younger Consumers Interested in Branchless Banking

A new study from Accenture found that as our finances move to new digital platforms, younger generations place more trust in Internet and retail brands than they do with traditional banks. The study found that individuals between the ages of 18 and 34 would consider doing their banking entirely online while also getting their financial services from non-traditional providers. Topping the list, 46 percent of respondents in this age group said they would be likely to bank with PayPal. Continue reading Study: Younger Consumers Interested in Branchless Banking

Imagining Ways That Google Glass Could Interact with Your TV

Dutch telecommunications provider KPN has teamed with Accenture for a proof-of-concept demo that uses Google Glass for numerous interactive TV applications. Although Glass is not yet available commercially, the companies are looking at ways that consumers could control their televisions with voice-activated commands via the wearable tech. The companies are showing three TV applications this week at Mobile World Congress: remote control, second screen, and TV Everywhere. Continue reading Imagining Ways That Google Glass Could Interact with Your TV

Lines Blur Between Traditional and New Media Across Platforms

In a world of multiple platforms, anyone starting a studio today needs to think beyond the 100+ year old model. “A key part of these [traditional] studios is that they are very siloed,” explained Evan Bregman of digital studio Electus. “Consumers want to consume wherever and whenever, so whether you’re a distributor or a content creator, you have to understand the nuances of the platforms. It’s not a TV show or a Web show… it’s a business.” Continue reading Lines Blur Between Traditional and New Media Across Platforms

Entertainment Media Companies Not Ready for Digital Opportunities?

  • Most media and entertainment company senior execs believe they are not fully leveraging customer data that would make it possible to deliver customized content, suggests a new study by consulting firm Accenture.
  • The research indicates that 91 percent of these executives are not taking full advantage of the data, and as a result, are not adequately prepared to identify revenue opportunities related to current and future digital technologies. Additionally, 95 percent do not have strong digital customer relationship management capabilities.
  • If fewer than 10 percent of the companies have a fully integrated view of their digital consumers, a new operating model may be necessary for sustainable digital growth (Accenture recommends a shift from legacy vertical, channel-oriented structures toward a horizontally-layered operating model).
  • Only 55 percent said their companies had a clearly defined social networking strategy in place, while 80 percent believe the industry is still in a state of flux. And 42 percent anticipate that advertising will serve as their main source of revenue in the next two years.
  • Accenture’s “Global Media & Entertainment High Performance Study” canvassed 130 executives across Europe, North America, South America and Asia Pacific from industries including television, gaming, film, music, publishing, portals and advertising.