Broadcasters Head to Supreme Court in Battle Against Aereo

The U.S. Supreme Court on Friday agreed to hear an appeal filed by broadcasters against the Aereo online TV service. Disney’s ABC, CBS Broadcasting, Comcast’s NBCUniversal and 21st Century Fox are among those who argue that Barry Diller-backed Aereo violates copyrights by using tiny antennas to access broadcast signals without paying fees. Media companies appealed a decision by the 2nd U.S. Circuit Court of Appeals in April that denied their request to shutter Aereo while legal issues are being addressed. Continue reading Broadcasters Head to Supreme Court in Battle Against Aereo

Panasonic Intros Hands-Free Wearable 4K Camera and More

In an interesting addition to the wearables category at CES this year, Panasonic has introduced a 4K video camera that you strap to the side of your face. The waterproof point-of-view camera, set to launch later this year, has a wire connection to a device that you wear on your arm. The prototype is similar to the $244 HX-A100 HD camcorder that Panasonic debuted at the 2013 CES, but is reportedly more powerful inside and includes 4K recording, a fisheye lens and mini-HDMI port. Continue reading Panasonic Intros Hands-Free Wearable 4K Camera and More

Comcast Announces Major New Partnerships for SEEiT Platform

Twitter is taking another step toward TV integration, as new partners have signed on to leverage the social service and Comcast’s SEEiT platform. Originally available for Comcast Xfinity and networks owned by NBCUniversal, new partnerships will allow subscribers of Time Warner Cable, Charter and Cablevision Optimum to use SEEiT via set-top boxes. Additionally, networks such as ABC, AMC, Fox and FX will use SEEiT to help steer access to their programming. Continue reading Comcast Announces Major New Partnerships for SEEiT Platform

The Return of Cast Commercials: TV Stars Pitching Products

Recalling the golden age of radio and the early years of television, advertisers are once again embracing cast commercials — or advertisements featuring actors in-character promoting products and companies. NBCUniversal is lending its actors to promote the 2014 Jeep Cherokee. Likewise, ABC has done the same in the past year for Target commercials. The “editorial-styled” approach is thought to be a softer, more enjoyable sell for viewers. Continue reading The Return of Cast Commercials: TV Stars Pitching Products

Comcast Plans New Advertising Approach for Video On Demand

More television fans are turning to “catch up viewing” for their favorite TV shows. Although video on demand is increasing in popularity, TV outlets do not really benefit. Advertisers do not see a point in supporting TV episodes more than a few days after the initial air date. Comcast plans to experiment with allowing advertisers to place the same commercials on older streamed episodes of TV shows that are featured with current episodes. Continue reading Comcast Plans New Advertising Approach for Video On Demand

Marvel Series to Stream via Netflix Through New Disney Deal

Disney and Netflix have inked a deal for multiple original live-action series based on Marvel characters to be streamed exclusively on Netflix, which has committed to streaming at least four 13-episode series and a miniseries. Marvel will develop series based on characters Daredevil, Jessica Jones, Iron Fist and Luke Cage, leading to a miniseries event for “The Defenders.” The programming is planned to begin on the streaming service starting in 2015. Continue reading Marvel Series to Stream via Netflix Through New Disney Deal

TNT to Premiere Investigation Series with Social Media Twist

TNT has greenlit an unscripted investigation series called “APB with Troy Dunn” that will feature a new twist involving social media. Missing persons expert Troy Dunn will locate and reunite long-lost loved ones with friends and family. A social media app integrated into the show will enable viewers to get involved with the process. TNT has ordered six hour-long episodes. The series will debut on Friday, January 17, following the season 2 premiere of “Cold Justice.” Continue reading TNT to Premiere Investigation Series with Social Media Twist

Social TV: Facebook Partnering with Entertainment Industry

Facebook is working toward greater interactivity between its users and the entertainment industry with television program partnerships. Using popular TV shows, celebrities and related hashtags to encourage even more communication and sharing among users, Faceboook can deliver detailed analytics to its partners about who is watching and what they’re saying on the social media site. TV networks are turning to Facebook to generate social activity and promote their content. Continue reading Social TV: Facebook Partnering with Entertainment Industry

Cable Companies Consider Aereo-Like Services to Bypass Fees

In response to the ongoing legal battles involving startup Aereo and the potential disruption regarding pay TV, companies including DirecTV, Time Warner Cable and Charter Communications are reportedly considering the idea of capturing free broadcast TV signals to avoid paying significant retransmission fees, according to people with knowledge of the discussions. Major broadcasters have also stated they would consider a conversion to cable if Aereo stays in business. Continue reading Cable Companies Consider Aereo-Like Services to Bypass Fees

Broadcasters Want Supreme Court To Review Aereo Ruling

Television broadcasters intend to petition the U.S. Supreme Court to review the ruling from a lower court involving Aereo’s continued streaming of digital broadcast signals in the New York area, according to sources with knowledge of the case. October 15th is the deadline to file the petition. Broadcasters have achieved some court victories against another startup, FilmOnX, which provides a similar service. Meanwhile, Aereo announced its service will be available for Android devices later this month. Continue reading Broadcasters Want Supreme Court To Review Aereo Ruling

Social TV: Nielsen Measuring Unique Conversations on Twitter

Nielsen is now measuring the “unique audience” for Twitter posts related to television, providing advertising and television executives with a more complete view of social TV. The company introduced Nielsen Twitter TV Ratings yesterday, a previously announced service that intends to measure the reach of Twitter conversations related to television shows. Nielsen expects that networks will eventually promote Twitter TV Ratings the same way they promote traditional broadcast ratings. Continue reading Social TV: Nielsen Measuring Unique Conversations on Twitter

Facebook Shares Social User Data with Major TV Networks

Facebook will start sharing its wealth of user data with the major TV networks in an effort to compete with Twitter’s move into measuring social TV. Data that the company offers will be limited and stripped of users’ personal identifiers. Facebook hopes to provide data on users’ viewing habits and what they share regarding television shows. The company plans to increase its user base and boost ad revenue, and prove it is a useful service to TV broadcasters. Continue reading Facebook Shares Social User Data with Major TV Networks

New Smart TV App Will Remind Viewers When Shows Will Air

Visible World, a New York specialist in interactive advertising, is testing a smart TV app that alerts viewers when a certain program is about to air, even if they are doing something else such as playing a video game or streaming a movie. TV networks are finding it more difficult to get the word out about their shows, but this app may help to solve that issue. The app may also prove helpful for TV networks in determining how effective their promotions are to TV viewers. Continue reading New Smart TV App Will Remind Viewers When Shows Will Air

Broadcasters Turn to Additional Screens to Launch New Shows

With fall TV premieres just around the corner, networks including ABC, NBC and Fox are offering pilots and new content through outlets such as Hulu, iTunes, Amazon and cable and satellite provided VOD, often prior to the scheduled television broadcasts. Hulu, for example, is already offering episodes of “The Mindy Project,” “Ironside,” “The Goldbergs,” “Trophy Wife” and “Welcome to the Family.” Some shows will also be available on network websites and those of affiliated stations. Continue reading Broadcasters Turn to Additional Screens to Launch New Shows

Apple Event Scheduled for 10:00 AM Today from California

Yesterday we reported that Apple will unveil new products at a highly anticipated press event scheduled for 10:00 AM PT from its headquarters in Cupertino, California. The company is expected to announce two new iPhone models: the 5S with a faster processor, improved camera and fingerprint reader — and the plastic, lower-cost 5C, intended to target emerging global markets. In previous event coverage, live streams of announcements were made available at the Apple Events page and via Apple TV. Continue reading Apple Event Scheduled for 10:00 AM Today from California