Light Field Lab is developing a “naked-eye” holographic technology called SolidLight, which essentially creates high-resolution 3D objects in the real world using light (think the “Star Trek” holodeck or Princess Leia uttering “Help me, Obi-Wan Kenobi” — but better than the actual hologram tech we’ve seen in recent years). “We’re creating a world where content escapes the screen and merges with reality,” claims the Light Field website. SolidLight builds freestanding 3D objects using what the company describes as a “broad-spectrum, complex-amplitude, dense converging wavefront.” Continue reading Light Field Lab Touts ‘Highest Resolution Holographic Display’

The entertainment industry has traditionally piggybacked on primary development in other sectors to fuel our own innovative adoption of practical and compelling technologies. History shows that we consistently benefit from numerous advances across industries for reuse or adaption in our key areas ranging from internal communication all the way to distribution of content. As we start compiling our wish lists for emerging standout technologies to be featured at CES 2022 (returning to Las Vegas January 5-8), we anticipate that an expanded computational sophistication of consumer devices will be in the cards. Continue reading Thinking About CES: Increasing Computational Sophistication

Lifestyle apparel firm Vans has teamed with Roblox to bring skateboard destination “Vans World” to the online gamer’s vast audience. The creator of iconic footwear for boarders of all stripes is the latest brand to plant its flag in the metaverse, where kids are spending increasingly large chunks of time. Sony Music Entertainment, Gucci, BMG, Warner Bros. Pictures, Hasbro and Nike are among the firms that have partnered with Roblox, a global social platform with its own currency that in Q2 reported more than 42 million daily users who create and share immersive 3D experiences. Continue reading ‘Vans World’ Opens Shop in the Metaverse via Gamer Roblox

In a conversation on cloud-enabled virtual production during the HPA Tech Retreat, Jack Wenzinger of Amazon Web Services’ Global M&E Partners vertical asked how those interested in virtual production can retool existing skills. ETC@USC senior consultant Erik Weaver stated that participating in Epic Games’ Unreal Fellowship program was “an eye-opening experience.” “Understanding what a blueprint is and how to put things in a timeline gave me a fundamental understanding,” he said. “I highly recommend watching all the videos you can on Unreal and start walking through the tutorials.” Continue reading HPA Tech Retreat: Cloud-Enabled Virtual Production – Part 2

During Sundance Film Festival 2021 (January 28 – February 3), Disney Media & Entertainment Distribution and Disney Television Animation is showcasing an interactive short — “Baymax Dreams of Fred’s Glitch” — that plays via Nvidia’s GeForce NOW streaming service. The game-like short features the cast from “Big Hero 6” and challenges the viewer to fix Fred’s destructive “glitch” and Baymax’s programming. “Baymax Dreams” is part of the New Frontier Alliance Showcase at Sundance. GeForce NOW, officially unveiled in 2015, recently launched for the Chrome web browser and M1 Macs in beta. Continue reading Disney Premieres Interactive Short at Sundance Film Festival

The COVID-19 pandemic is driving increased demand for augmented reality at some companies, including Mercedes-Benz and L’Oréal (whose brands include Lancôme, Kiehl’s and Maybelline New York), in the last year. L’Oréal chief digital officer Lubomira Rochet stated that, “we saw the appetite, it grew and it’s our responsibility now to continue to innovate.” That company has debuted a number of AR projects for employees and customers in the last few months. One uses ModiFace AR to connect consumers with beauty advisers. Continue reading Pandemic Is Accelerating the Adoption of Augmented Reality

Sony first teased its Spatial Reality Display at last October’s CES Unveiled Conference. Experts have alternately described the experience as taking 3D to the next level, virtual reality without the headset and, simply, mind-blowing. In essence it relies on Sony’s Eye-Sensing Light Field Display (ELFD) technology to create an experience somewhere between virtual reality and next-gen 3D. The Spatial Reality Display was named a CES 2021 Innovation Awards Honoree. A shipping product, the display’s suggested retail price is $4,999.99. Continue reading CES: Sony Promotes Glasses-Free 3D Spatial Reality Display

Sony plans to sell modular “virtual set” displays similar to those used by Industrial Light & Magic and Epic Games to create the sets for “The Mandalorian.” The C-Series displays, which rely on MicroLEDs, will be part of its Crystal LED line aimed at the digital signage market. The modular panels can be connected to a controller. The B-Series displays will be marketed for use in movie production. According to Sony, they can operate at 1,800 nits. In comparison, Apple Pro Display XDR peaks at 1,600 nits. Continue reading Sony Showcases Modular, Hi-Resolution Virtual Set Displays

With the COVID-19 pandemic, use of Zoom and other platforms enabling remote collaboration has skyrocketed. Now, Spatial Systems, a holographic platform for augmented reality and virtual reality, debuted an AR app for iOS and Android that can run on nearly any current generation mobile device. Pricey AR and VR headsets have remained out of reach for many, but there are billions of smartphones enabled for augmented reality on the market. Spatial relied on ARKit and ARCore for iOS and Android to achieve its AR and VR capabilities. Continue reading Spatial Intros Augmented Reality Platform for Mobile Devices

Seventy-five percent of the market for new television displays is for 4K. While the 1080p format loses ground, 8K sales are growing, expected to be the No. 2 most popular TV display format within the next few years. The 8K resolution format is gaining popularity due to its ability to display complex video game graphics and enable glasses-free 3D and volumetric images integrated with UHD. As the format continues its growth, 8K will depend on upconverting existing 4K content; its integration into NextGen TV (ATSC 3.0) is still ongoing. Continue reading CTA, Experts Predict Factors Impacting 8K Display Adoption

Sony introduced its Spatial Reality Display aimed at professional users in the content creation industry and potential future applications for consumers. The display looks like an ordinary computer monitor but is fixed on a 45-degree recline with a triangular frame and combines a 15.6-inch screen with micro optical lens coating and an eye-tracking camera. The display offers 4K resolution, with the pixels split into two 2K arrays for left and right eyes. It also offers 3D images without glasses. Continue reading Sony Debuts Its Spatial Reality Display with Glasses-Free 3D

In his keynote address at Nvidia’s GPU Technology Conference, chief executive Jensen Huang demonstrated Omniverse, a virtual environment described as a “metaverse” for engineers, announcing an open beta. With Omniverse — which was inspired by the sci-fi concept of the metaverse — engineers can collaborate on and simulate designs in a photoreal 3D virtual environment. Nvidia has been providing early access to Omniverse for 18 months; it will be available for download this fall. Continue reading Nvidia Intros Open Beta of Its Omniverse Virtual Environment

Niantic, the company that successfully created augmented reality experiences of Pokémon, Harry Potter and other intellectual properties, revealed its plans to offer its own consumer AR platform, with hardware, software and support for third-party developers. The Niantic Planet-Scale AR Alliance is a coalition of cell phone partners, including Deutsche Telekom, EE, Globe, Orange, SK Telecom, SoftBank Telus and Verizon that will distribute “exclusive 5G-ready AR content,” publicly demonstrating 5G consumer AR experiences. Continue reading Niantic Gathers Telecom Dream Team to Advance AR Content

Nvidia debuted its 28-billion transistor Ampere-based 30 Series graphics chips for PC gamers, ideal for Microsoft and Sony’s next-generation consoles to unveil by the holidays. The 30 Series GeForce RTX chips (available September 17) are comprised of the RTX 3070 ($500), 3080 ($700), and 3090 ($1,500), with second generation RTX (real-time ray tracing graphics). According to chief executive Jensen Huang, there are “hundreds of RTX games” in development, joining “Minecraft,” “Control” and “Wolfenstein: Youngblood,” which already feature RTX. Continue reading Nvidia Debuts GeForce RTX Chip Series with Lower Latency

At its Worldwide Developers Conference (WWDC) this week, Apple revealed that after years of development, it’s ready to replace Intel’s chips with its own custom-made ARM processors. Apple will be able to customize its circuitry for AI, 3D image rendering and other specific uses, with a focus on powerful, energy-efficient processors. The company expects its migration to silicon to take about two years, with its first ARM-based Macs shipping later this year. It will continue to ship Intel-based Macs in the short term and says it plans years of support for Macs with Intel processors. Continue reading Apple Confirms Transition From Intel Chips to Its Own Design