Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

For Apple iPhone users looking forward to augmented reality, there will soon be another option to looking at images on the phone’s screen. Due to launch later this year, the Mira Prism, which looks like a sun visor or welder’s mask that fits over the user’s head, will reflect AR’s 3D images in front of the user’s face — and only costs $99. The visor comes from Los Angeles-based company Mira, founded by students from the inaugural class of USC’s Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. Continue reading Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

Facebook Introduces Live Video Broadcasting to Social VR

Facebook is ramping up its social VR efforts through live video streaming. “Users of Facebook Spaces, the social hangout in virtual reality that the company launched earlier this year, can now broadcast via Facebook Live,” reports Variety. “The new feature essentially allows Spaces users to host a kind of virtual reality talk show, and stream it to all of their followers, even if those audiences are tuning in with a mobile phone or a desktop browser.” Slate will be the first to use the new feature to produce a weekly live show. Continue reading Facebook Introduces Live Video Broadcasting to Social VR

Digital Cinema Camera Maker RED to Release VR/AR Phone

Camera manufacturer RED Digital Cinema plans to release a smartphone, dubbed Hydrogen One, that the company is calling “the world’s first holographic media machine.” Due to ship in the first quarter of 2018, Hydrogen has been introduced with a limited number of specifications. RED is marketing the camera as ready for virtual reality, augmented reality and mixed reality, with a 5.7-inch “professional holographic display” featuring nanotechnology that switches between 2D, 3D and holographic content. Continue reading Digital Cinema Camera Maker RED to Release VR/AR Phone

YouTube Debuts New Features, Plans More Original Content

At VidCon, YouTube introduced new feature upgrades, among them a redesign to mobile and desktop that allows the screen size to adjust to the video format playing, and a sharing feature, currently being tested in Canada that will soon debut in the U.S. and South America. YouTube is also pursuing virtual reality via a new format being created in partnership with Lenovo and LG. And the company reports that its Red Originals are proving successful (although it didn’t provide subscriber stats) and expanding to new markets. Continue reading YouTube Debuts New Features, Plans More Original Content

Snap May Include AR Tech With Next-Generation Spectacles

While Snap extends availability of its $130 Spectacles into Europe, the company is reportedly developing a second generation of the photo- and video-recording glasses. The “project is closely guarded inside the company,” reports TechCrunch. Based on a recent patent application, “it seems increasingly likely that Spectacles II will ship with augmented reality features built in … Snap’s app is already primed to support such a move. It recently rolled out an augmented reality feature — called World Lenses — in April which allows users to place digital objects around them.” Snap has also been looking into other hardware possibilities, including drones and a 360-degree camera.

Continue reading Snap May Include AR Tech With Next-Generation Spectacles

Apple Debuts ARKit AR Tool for App Developers at WWDC

This week at WWDC, Apple unveiled its ARKit augmented reality platform that enables app developers to use detailed camera and sensor data to map digital objects in 3D space, more immersive than previous 2D camera overlays. With ARKit, Apple can begin to compete with Google, which currently dominates phone-based AR. The move may also signal that Apple will build AR glasses. Many industry sources believe that Apple plans to integrate augmented reality features into its 10th anniversary iPhone and wants to develop a global AR platform. Continue reading Apple Debuts ARKit AR Tool for App Developers at WWDC

Business, Sports, Medicine Embrace Virtual Reality Training

Walmart plans to use virtual reality at its 200 employee training centers. It’s not the only business gravitating to virtual reality, as an increasing number of companies, in industries as diverse as construction to medicine, find that customized 360-degree video is an effective, less expensive and often safer way to teach employees. Walmart, which tested VR in 31 centers, now plans to use it as a key part of training for 140,000 employees annually. As a result, shipments of VR/AR headsets are on track to skyrocket. Continue reading Business, Sports, Medicine Embrace Virtual Reality Training

Intel Plans to Live-Stream Free MLB Games in Virtual Reality

Under a three-year deal with Major League Baseball, Intel plans to live-stream one free out-of-market game each Tuesday in virtual reality. Starting next week, the games, on-demand replays and post-game highlights will be made available via the Intel True VR app on Samsung Gear VR headsets. The “Intel True VR Game of the Week” will provide baseball fans with the option of viewing a produced VR broadcast or selecting angles from up to four cameras. The experience will also feature exclusive commentary and live player and team stats. Continue reading Intel Plans to Live-Stream Free MLB Games in Virtual Reality

Samsung to Roll Out New DCI-Compliant LED Cinema Screen

Samsung’s LED digital cinema display, first unveiled during invitation-only events at CinemaCon in March, has passed DCI compliance tests. The company is expected to have a commercial product available before the end of the year. Keio University in Japan, one of the affiliated partners of Digital Cinema Initiatives (DCI), completed the compliance test plan certification. Until now, only cinema projectors from Barco, Christie and NEC based on Texas Instruments DLP Cinema tech and Sony’s LCoS SXRD (Silicon X-tal Reflective Display) panel were considered DCI-compliant display devices.

Continue reading Samsung to Roll Out New DCI-Compliant LED Cinema Screen

Facebook to Shutter its Oculus Story Studio VR Content Unit

Facebook announced it is closing Oculus Story Studio and canceling all current projects, reports Variety. The award-winning studio, responsible for notable VR shorts including “Lost,” “Henry” and “Dear Angelica,” opened in early 2015. “We’ve been looking at the best way to allocate our resources to create an impact on the ecosystem,” wrote Jason Rubin, Oculus VP of content. “After careful consideration, we’ve decided to shift our focus away from internal content creation to support more external production. As part of that shift, we’ll be winding down Story Studio.” Facebook plans to continue investing in experiential VR content from outside artists and developers. Continue reading Facebook to Shutter its Oculus Story Studio VR Content Unit

NAB 2017: Oculus Details Journey to VR Film ‘Dear Angelica’

Oculus Story Studio founder/technical director Max Planck was invited to the ETC conference on AR/VR at NAB to discuss his company’s creation of “Dear Angelica,” a 13-minute dreamlike VR tale of how we remember our loved ones. The film, which played to great acclaim at the last Sundance Film Festival, is notable for the fact that it was entirely hand-painted inside VR space, by illustrator/art director Wesley Allsbrook, and written and directed by Saschka Unseld. Planck described how the inspiration for the film came out of graphic novels. Continue reading NAB 2017: Oculus Details Journey to VR Film ‘Dear Angelica’

NAB 2017: Google Unveils the New $17K Yi Halo VR Camera

At NAB this week, Google introduced its latest VR camera, the Yi Halo, one year after partnering with Xiaomi-backed, Chinese action cam maker Yi Technology. The $17,000 spherical device, which uses Google’s cloud-based stitching system Jump for producing stereoscopic 360-degree videos, will be available this summer. The Yi Halo combines 16 4K action cams with an extra camera facing upwards. While Google unveiled Odyssey two years ago, featuring 16 GoPros, the rig has largely served as a test case. The Yi Halo, however, is commercially designed with feature improvements and multiple extras. Continue reading NAB 2017: Google Unveils the New $17K Yi Halo VR Camera

NAB 2017: Unreal Engine Promotes its Partner Collaborations

Epic’s Unreal Engine is best known as a game engine, but general manager Marc Petit introduced the company’s enterprise division, which focuses on everything but games. This was Unreal Engine’s first-ever NAB, but for Petit, who worked many years at Softimage and attended numerous NABs, the meeting of the digital image and the game engine was more than symbolic. He used the press conference to showcase the work of several media and entertainment partners, including VizRT, The Future Group, House of Moves and Ross Video. Continue reading NAB 2017: Unreal Engine Promotes its Partner Collaborations

Facebook Advances its Plans for New Virtual Reality Cameras

Headed by camera expert Brian Cabral, a team of Facebook engineers unveiled plans for two new orb-shaped cameras to capture 360-degree video. With an eye towards image fidelity, one of the cameras features 24 lenses and the other, less expensive one boasts six. Both feature six axes or “degrees of freedom,” meaning they have a great range of motion for capturing a more complete image. With the new cameras, Facebook aims to outfit professional filmmakers with the ability to capture 2D and 3D 360-degree video. Continue reading Facebook Advances its Plans for New Virtual Reality Cameras

Startup to Introduce Holographic TV Technology at NAB 2017

Startup Light Field Labs, founded by three former Lytro engineers, is working on creating holographic displays via light field technology. The goal is to create a TV set that can project a 3D hologram into the living room, with the further-off goal of enabling the user to touch it. Although that might sound like science fiction, the company founders stand behind their idea, and state the company will be able to ship a few displays to developers in 2018. Commercial production will be in operation by 2019 or 2020. Continue reading Startup to Introduce Holographic TV Technology at NAB 2017

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