HPA 2018: Mastering Features, Content in UHD, HDR & SDR

At the HPA Tech Retreat in Palm Desert, California (produced by the Hollywood Professional Association), a panel of industry professionals described the vicissitudes of mastering in an era of dozens of formats, standards and devices. The conversation quickly became interactive, with attendees asking questions that related to their work in the media & entertainment industry. One question, harkening back to the premium for producing and posting HD material when it first came on the scene, was about the additional costs of working with UHD and HDR. Continue reading HPA 2018: Mastering Features, Content in UHD, HDR & SDR

Panasonic Intros Compact, Lightweight Super 35mm Camera

Panasonic debuted its 5.7K cinema camera, the AU-EVA1, at Cine Gear Expo in Hollywood last week. The camera, which is meant to fill a gap between the Panasonic Lumix GH5 4K mirrorless camera and the VariCam LT 4K cinema camera, is aimed at handheld shooting, making it ideal for commercials, documentaries and music videos. The compact camera, which can easily fit in a backpack, weighs 2.65 pounds (body only), sports a newly designed sensor and will be priced under $8,000 when it ships in the fall. Continue reading Panasonic Intros Compact, Lightweight Super 35mm Camera

Sony’s CLEDIS Customizable 8K Display Wows CES Crowds

Sony’s new CLEDIS system, most likely aimed at use in large venues such as convention centers (where it was shown at CES 2017), is composed of hundreds of LED tiles, each just 17.875 inches wide. At CES, the 36-foot by 9-foot display showed an astonishing resolution of 8K by 2K. CLEDIS relies on RGB emissive display technology, by which “nearly microscopic LEDs” glow red, green or blue. The result gives Sony’s display the ability to render color volume in a manner that the company calls “off the charts.” Continue reading Sony’s CLEDIS Customizable 8K Display Wows CES Crowds

Nokia’s Revival with Alcatel-Lucent Takeover, OZO VR Camera

On November 30, Nokia introduced its OZO virtual reality camera in Los Angeles. The camera, aimed at professional content creators, features eight 2K-by-2K-resolution cameras, with lenses capable of a 195-degree field of view and spaced at the same distance as between human eyes, as well as eight microphones for 3D audio capture. Weighing 10 pounds and expected to cost $50,000, the OZO is capable of full 360-degree stereoscopic video in real time and its output is compatible with existing VR headsets

Continue reading Nokia’s Revival with Alcatel-Lucent Takeover, OZO VR Camera

NAB 2015: VideoStitch Demos Solutions for Live VR Production

San Francisco-based VideoStitch is at the NAB Show in Las Vegas this week demonstrating its post-production and live streaming software for virtual reality and 360-degree video. The company has algorithms for live streaming and batch multi-camera VR rig stitching. Its software runs on Nvidia cards that work on both Macs and PCs. VideoStitch’s solution is being used by more than 1,000 production teams creating VR experiences for clients including Red Bull, Facebook, BAE Systems, ESPN, and Legendary Pictures. Continue reading NAB 2015: VideoStitch Demos Solutions for Live VR Production

YouTube to Support 360-Degree Videos from Giroptic 360cam

Google confirmed that it plans to add native support for 360-degree videos for its YouTube streaming video service “in the coming weeks.” At the 2015 CES, French company Giroptic revealed that its soon-to-be-released $499 360cam — a rugged, lightweight, waterproof camera looking to take on the GoPro — would be the first 360-degree camera that YouTube plans to support. The announcement could also be good news for users of new cameras such as the Bublcam, Kodak SP360, Ricoh Theta, VSN Mobil V.360 and others. Continue reading YouTube to Support 360-Degree Videos from Giroptic 360cam

E3 2014: Microsoft Places Emphasis on Games at Xbox Event

At yesterday’s Xbox briefing, Microsoft took a different approach by focusing its entire E3 presentation on games. Traditionally, the event has included other media functionality of Xbox hardware, but this year Phil Spencer, the new head of Xbox, noted that changes to strategy were necessary for the Xbox One — changes initiated by user response to the (formerly) always-online, DRM-heavy console. The event included major titles, trailers of previously announced games and a slate of indie titles. Continue reading E3 2014: Microsoft Places Emphasis on Games at Xbox Event

NAB: Panasonic to Preview 4K VariCam with New Image Sensor

During the NAB show in Las Vegas in two weeks, Panasonic plans to preview a newly developed 4K version of its VariCam digital camera. The Varicam 35 — designed for film, TV production and live event coverage — will feature a new super 35mm MOS image sensor that supports 4096 x 2160 using Panasonic’s AVC-Ultra codecs for 4K. The company says the camera, scheduled for fall availability, offers 4K, 2K and HD capture, in addition to 4K RAW output. Continue reading NAB: Panasonic to Preview 4K VariCam with New Image Sensor

Pixelworks Enables Content Owners to Upscale HD/2K to 4K

The advent of 4K TVs presents much the same conundrum that HD did when it arrived: fabulous new display technology but very little content. One solution is to upscale HD and 2K content to 4K, but the result isn’t always ideal. “Generally, any form of scaling creates an adverse effect on the image, even though the 4K display is better,” said Graham Loveridge, Pixelworks SVP of strategic marketing and business development. “That’s because the pixels are being stretched. You’re creating a ramp rather than a sharp transition.” Continue reading Pixelworks Enables Content Owners to Upscale HD/2K to 4K

Dolby Expected to Demo High Dynamic Range Tech in Las Vegas

A recent tech demonstration at Dolby’s offices in Burbank, California revealed the company’s new high dynamic range TV imaging technology that is said to beat UHD TV in terms of quality. The demo showed off 1080p HD with rich, clear color and “better pixels,” rather than just more pixels. Dolby will reveal the name for the technology at CES in Las Vegas next week, and execs are saying it is not only better than 4K, but less expensive to produce as well. Continue reading Dolby Expected to Demo High Dynamic Range Tech in Las Vegas

CES 2014: Exciting Possibilities for Future of 4K Ultra HDTV

At January’s 2014 International CES in Las Vegas, the ETC reporting team will be looking at how vendors are positioning 4K UHD TVs, including what features they consider compelling, and how they are building out the full consumer experience with an ecosystem of products and services. Features we’ll be watching for include resolution and pixel count, extended dynamic range, wider color gamut, a “director’s intent” setting, the latest in 3D, advances in audio, and more. Continue reading CES 2014: Exciting Possibilities for Future of 4K Ultra HDTV

SD Association Announces Next-Gen Ultra High-Speed Spec

To address the anticipated needs of professional and consumer 4K recording, the SD Association recently announced a new specification and branding designed for memory cards capable of handling 4K video. According to the group, “a new Ultra High Speed (UHS) Speed Class 3 (U3) symbol will indicate products capable of recording 4K2K video and will operate exclusively on SDXC UHS-I and UHS-II memory cards and devices and SDHC UHS-I and UHS-II memory cards and devices.” Continue reading SD Association Announces Next-Gen Ultra High-Speed Spec

CineEurope 2013: Sony Details Progress of 4K Technology

During its CineEurope press conference in Barcelona yesterday, Sony described 4K technology as achieving “mainstream” status. The company screened a 4K trailer of “Elysium” in addition to a range of 2K and 3D clips (the company reports 15,000 installed 4K projectors), and detailed its plans to test 4K sports coverage at this year’s Wimbledon Championships. Sony also launched Theatre Management System Lite, its workflow management software for cinemas. Continue reading CineEurope 2013: Sony Details Progress of 4K Technology

Panavision Exec Discusses Truth About 2K and 4K

When people reference the number of pixels on movie cameras, they are not literally saying the number of pixels, but rather the type of camera, explains Panavision senior VP of Advanced Digital Imaging John Galt. For example, 4K means the camera has 4096 red, 4096 green and 4096 blue photo sites. But Galt suggests that not all cameras are marketed accurately and distinguishes between “marketing” pixels and actual pixels. Continue reading Panavision Exec Discusses Truth About 2K and 4K