August 16, 2018
T-Mobile announced it is partnering with music streamer Pandora and concert promoter Live Nation Entertainment to offer its customers free music, concert deals, special seating and other perks. As competition ramps up to attract new customers, wireless carriers are looking for new ways to reach those consumers without discounting their regular prices. T-Mobile will offer customers a free year of Pandora Plus ad-free music streaming. Customers can also enjoy “Rockstar Status” with discounted tickets, access to last-minute seats, and reservations at sold out shows through Live Nation.
As part of a multi-year partnership with Live Nation, T-Mobile “customers can get access to last-minute seats at shows,” explains TmoNews, and “subscribers will also get access to reserved seats in sold out sections of concerts.”
In addition, customers can order “two $25 tickets (taxes and fees included) to select Live Nation amphiteater shows. Starting August 21st, these discounted tickets will be offered through the T-Mobile Tuesdays app.”
Next year, perks such as fast lane entry to bypass lines, exclusive concession line access and free lawn chairs will be added at select amphitheater shows.
“Customers who register through the T-Mobile Tuesdays app on August 28 will get a full year of Pandora Plus, which regularly costs $4.99 per month,” reports Variety. “This gets them Pandora’s personalized radio experience without any ads. Pandora Plus also includes unlimited skips and replays as well as offline listening — features not available to customers listening to Pandora’s free, ad-supported tier.”
“This is just the first step in a larger strategic partnership between T-Mobile and Pandora,” said Pandora CEO Roger Lynch. “Expect to hear more.”
T-Mobile’s new music perks join similar announcements from other carriers. “Verizon recently partnered with Apple to give its customers six free months of Apple Music,” notes Variety. “And Sprint, which is about to merge with T-Mobile, has been offering its customers free access to Tidal.”
For more details, visit the T-Mobile newsroom.