Pew Research Asks: Are Consumers Really Using Their Apps?
By Karla Robinson
November 4, 2011
November 4, 2011
- The Pew Internet Research Center found that about one-third of adults (18+ with tablets and/or app-enabled phones) use 3 to 5 apps at least once a week.
- The new study examines the percentage of consumers who use their downloaded apps on a regular basis and suggests there is a significant range of adoption varying amongst different age groups.
- Pew discovered that only 17 percent of phone users and 7 percent of tablet owners indicate they choose not to use apps at all.
- “The share of adult cell phone owners who have downloaded an app nearly doubled in the past two years,” reports Lost Remote, “rising from 22 percent in September 2009 to 38 percent in August 2011.”
- The most popularly downloaded apps were those that provided updates on news, weather, sports or stocks; helped communication with friends/family; and enabled learning about something users found personally interesting.
- “And 43 percent say they’re using apps to watch TV and movies, which is likely dominated by Netflix and Hulu,” indicates the article.
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