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SoftBank Reportedly Ready to Sell Sprint to Deutsche Telekom

When the U.S. spectrum auction ends in April, Japan’s SoftBank Group plans to approach Deutsche Telekom’s T-Mobile US about taking over Sprint, for a merger of the two wireless carriers. Until then, SoftBank is restricted by FCC anti-collusion rules preventing discussions between competitors. SoftBank ran into U.S. antitrust regulations two-and-a-half years ago when it was forced to stop negotiations to acquire T-Mobile for Sprint, a deal that would have put SoftBank in control with Deutsche Telekom a minority shareholder. Read more

The Void, IMAX Pioneer Successful Virtual Reality Experiences

The Void, a VR startup newly headed by former Lucasfilm manager Cliff Plumer, is earning accolades as an experience that could jump-start mass acceptance of the new entertainment medium. For The Void, the user dons an untethered VR headset, a vest outfitted with haptic sensors and small backpack, picks up a plastic gun, and enters interconnected rooms to play a 10-minute “Ghostbusters” adventure zapping apparitions. The first IMAX VR Experience Centre also recently opened in Los Angeles, with more to come. Read more

Sony Is the First to Debut 4K TVs with Built-in Google Assistant

According to Sony, its newest 4K TVs have built-in Google Assistant, which will be added later this year via a firmware update. The timing is perfect, as more people have become interested in upgrading to a 4K set, and the market offers variety in feature sets and price points. Samsung touts its quantum dot technology; Vizio offers great prices; LG sports OLED screens; and now Sony, which also has an OLED screen, is marketing itself as the first TV manufacturer to offer Google Assistant. Read more

European Broadcasters Create Web Videos for Young Viewers

While U.S. networks primarily repost their broadcast television shows online, European broadcasters are taking a different approach by producing short-form Web series that are created specifically for mobile viewing. The new shows are a way for broadcasters to compete with the growing popularity of Netflix and Amazon, while creating a new revenue stream as mobile advertising sales are expected to surge 82 percent in the next two years. The ads for these shows are often targeted at younger audiences who are more likely to be watching on the go. Read more

Snap Inc. Preps for Public Offering, Embarks on Investors Tour

Snap Inc. revealed that it expects to be valued at as much as $22.2 billion in its upcoming public offering. Share prices are expected to land between $14 and $16, the midpoint of which would value the company at $20.9 billion. All of these figures are significantly higher than the $16.5 billion Snap valued itself at in late 2016, and the final pricing of the new shares, and the company’s overall valuation, could still change. First Snap executives will launch a two-week tour of investors across the country. Read more

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