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HPA Tech Retreat: Impact of OTT Video on TV/Film Production

The Digital Production Partnership (DPP), formed and funded by UK broadcasters BBC, ITV and Channel 4 to help broadcast companies maximize the potential benefits of digital TV production, conducted in-depth research into how OTT video is produced. It reports that more audiovisual content is now commissioned for uses other than broadcast distribution, with many production companies now producing entirely for the non-broadcast market. At the HPA Tech Retreat in Indian Wells, DPP managing director Mark Harrison addressed how this is impacting the film/TV production industry. Read more

HPA Tech Retreat: NEC Exec Details Progress of 8K Broadcast

Yesterday during the HPA Tech Retreat, NEC Corporation executive engineer Dr. Masayuki Sugawara, who chairs the digital broadcasting experts group (DiBEG) and is vice president of the Institute of Image Information and Television Engineers (ITE), described the world’s first 8K regular broadcast. In Japan, the broadcast starts at 10:00 am and is transmitted all over the country for seven hours via satellite. “It’s in the test phase, aimed at moving to a commercial phase next year,” said Sugawara, who notes that NHK had its first public demonstration of 8K in 2002.
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HPA Tech Retreat: Washington Update Examines IP, FCC, FAA

At the HPA Tech Retreat, Thompson Coburn attorney Jim Burger delivered his annual Washington Update, opening with a clip of President Trump suggesting that his government is operating like a well-oiled machine. “I have nothing to say,” said Burger in response, reporting that Marco Rubio told him, “every day something is new in the Senate.” Burger’s update focused on intellectual property issues, including litigation, as well as actions of the FCC regarding net neutrality and set-top boxes, and the FAA regarding drones. Read more

TheTake Looks to Convert Product Recognition to B2B Service

TheTake, a startup that helps viewers purchase the products that they see in movies and television shows, is now turning its image recognition technology into a business-to-business service. The company is selling the service to major studios and entertainment sites so that they can generate extra revenue from identifying marketable products and locations. TheTake built the technology by training an AI to look for matches from the company’s database of more than 10 million products. Read more

HPA Tech Retreat Panel Examines the Spectacle of the Theater

At the HPA Tech Retreat in Indian Wells, Walt Disney Studios executive/HPA founder Leon Silverman opened the discussion with a look at PLF (premium large format) cinemas. “We have unprecedented levels of quality and immersiveness today,” he said. With the new technologies in resolution, color gamut, dynamic range and brightness, however, comes more work in post production houses. “For the people in the [post production] ecosystem, there’s now an exploding variety of color versions,” he said. The panel also addressed trends in theatrical distribution, exhibition, virtual reality and more. Read more

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