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Facebook, Google Debut Advertising, Online Tracking Tools

Facebook is testing Audience Direct, a self-service tool to help publishers sell video ads across websites and apps. Publishers list available video ad inventory, with prices, and marketers then log into the system and buy ad space, with Facebook’s massive database allowing them to choose the types of users they hope to reach. Meanwhile, Google is launching a new tool that will help advertisers track online views more closely, and learn if such views led to a retail store visit. Read more

Supreme Court Ruling Is Likely to Suppress Patent Troll Suits

In a unanimous ruling, the U.S. Supreme Court tightened rules on where patent lawsuits may be filed. The consequences, say the experts, will make it much more difficult for patent trolls to seek out friendly courts that are likely to rule in their favor. Patent trolls are companies that buy patents solely to demand royalties and sue for damages. Currently, more than 40 percent of all patent lawsuits are filed in a federal court in East Texas, with a single judge there overseeing 25 percent of all nationwide patent cases. Read more

Verizon May Use Yahoo-AOL to Test New OTT Video Service

Verizon’s $4.5 billion acquisition of Yahoo’s Internet business is likely to close in mid-June, at which point the combination of Yahoo and AOL (with its 1.3 billion users) could serve as the “platform … to test out an over-the-top service,” according to Verizon CEO Lowell McAdam. The OTT offering “would be in addition to the telco’s go90 ad-supported mobile video service,” reports Variety. “Verizon has reportedly been mulling an Internet-delivered skinny bundle offering, akin to AT&T’s DirecTV Now and Dish Network’s Sling TV.” Read more

Bitcoin Market Trending Upwards, But Ethereum On the Rise

The bitcoin market, almost a decade old, is now skyrocketing in value. Behind bitcoin’s rising price are investments by Japanese investors and a heightened perception of global perils. Over the weekend, according to the website CoinDesk, the price of bitcoin reacted to a sudden spell of speculative investment, trading above $2,200 on Monday, which represents more than 15 percent from the closing price of $1,913 on Friday. Bitcoin is up 397 percent from a year ago and 130 percent this year. Read more

Toyota and MIT Media Lab Partner on Blockchain for Vehicles

The Toyota Research Institute (TRI), with MIT Media Lab, is exploring how to use the blockchain technology behind bitcoin in the automotive industry. The company unveiled several projects focused on how to use software to gather information about individual autonomous vehicles and distribute information about their safety. The first research aims to share data on every trip, develop tools to make ridesharing easier and create usage-based insurance products. TRI is also working with several startups in its efforts. Read more

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