Top Stories

IAB and MRC Join Forces to Develop AR Advertising Guidelines

The global augmented reality market is expected to reach $289 billion by 2030, according to a recent study by Research and Markets, and advertisers have taken notice. While the majority of revenue is generated by software, then hardware, the augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024, according to the Interactive Advertising Bureau. To help foster growth in that nascent sector, the IAB has teamed with the Media Ratings Council to create consistent definitions and measurement guidelines for ads within AR campaigns. Read more

Government Announces Dallas Testing Center for 5G Open RAN

The Biden administration has awarded another $42 million to advance development of the 5G Open RAN standard (O-RAN) that has become known as the “Huawei killer.” Administered by the National Telecommunications and Information Administration in the form of a grant, the funding will be used to establish a Dallas testing center and companion satellite facility in the Washington DC area for evaluation and R&D in O-RAN, a standard designed to facilitate interoperability of cellular hardware and software among different wireless providers. The goal is to bring more equipment manufacturers into a market dominated by China’s Huawei. Read more

Milestone: YouTube TV Surpasses 8 Million Global Subscribers

In his annual letter about the state of YouTube, CEO Neal Mohan shared that YouTube TV has passed 8 million subscribers in seven years. Mohan also revealed that YouTube viewers watch a daily average of 1 billion hours of the 19-year-old streaming video platform on a TV screen. With more than 3 million channels in the YouTube Partner Program, the platform has in the past three years paid over $70 billion to creators, artists and media companies. Now, as YouTube integrates AI, Mohan envisions developing “entirely new ways of empowering creative expression, managing rights, and driving revenue.” Read more

Semafor Teams with Microsoft on AI-Driven Newsfeed Signals

News site Semafor has teamed with Microsoft to create a new breaking news product called Signals it says is a template for “the newsroom of the future.” Using AI tools from Microsoft and OpenAI to assist its journalists, the multi-source Signals will offer “perspectives and insights on the biggest stories in the world as they develop,” Semafor says. Microsoft simultaneously announced deals with the Craig Newmark Graduate School of Journalism at CUNY and the Online News Association. “In a year where billions of people will vote in democratic elections worldwide, journalism is critical to creating healthy information ecosystems,” Microsoft says. Read more

Is Foldable iPhone What’s Next for Apple After the Vision Pro?

In the wake of the recent Vision Pro launch, mostly positive reviews, and (reportedly) selling out of its modest 200,000 unit initial production run, Apple seems to have reignited its appetite for innovation. The company is said to be considering the release of a foldable iPhone after quietly developing the technology since 2018. A sticking point for the design-oriented firm may be the “ubiquitous foldable crease,” which has pundits speculating that Apple’s debut entry won’t hit the market before 2026. Early reports suggest the company is pursuing a clamshell form factor that folds lengthwise. Read more

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