Over-the-Top TV: Growing Numbers from Generation Y
By Rob Scott
July 12, 2011
July 12, 2011
- Nearly a quarter of Generation Y viewers are now opting for Internet-connected TVs over broadcast.
- A new survey from Knowledge Networks indicates viewers 13 to 31 are more likely to cut the cord than other generations.
- Of this demographic, 44 percent still watch regular prime-time broadcasts, compared with 66 percent of baby boomers.
- It is interesting to note that Generation Y also uses DVRs significantly less than Gen Xers.
- Multichannel News asks: “Will the younger generation at some point subscribe to ‘real’ TV? Or do their current media-consumption habits point toward an eventual decline of traditional television viewing?”
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