Nintendo activated the Wii U’s Nintendo TVii functionality this week. The service will directly integrate Amazon Instant Video and Hulu Plus, and will upgrade its Netflix and TiVo applications in early 2013. Wii U wants to become not just a gaming device, but a device through which families run all of their entertainment. This includes gaming as well as television and video chatting, explains Steve Moffitt, Nintendo’s executive VP of sales and marketing.

The TVii service works with cable providers so customers do not have to end their cable subscription, explains The Hollywood Reporter. The service is also customizable for different members of the family. The Wii U Gamepad will not only serve as a tool to select content, but will provide second screen experiences for the user, explains Moffitt. Users can also comment on programs using the Gamepad.

“With the GamePad you’ll be allowed to post comments and share information about what you’re watching with your friends directly through a social media style networking,” Moffitt notes. “You can post it out to your Facebook or Twitter account and share things that you’re watching with your friends, and share your comments and your input on those programs.”

“It will be interesting to see how it evolves and how consumers really embrace it, but we think it’s a revolutionary application for the system,” he adds. “We think it’s going to add a lot of value, and we think consumers are going to really enjoy finding, interacting, and changing the way they watch and enjoy TV.”