New York Billboard Offers Interactivity, Powered by Twitter

  • Jell-O has unveiled a Twitter-powered billboard on the corner of West Broadway and Grand in New York City, enabling consumers to serve as active participants in the company’s advertising.
  • The billboard features an enormous distorted face that appears happy or sad depending on the number of positive or negative emoticons posted via Twitter.
  • It is essentially an outdoor physical version of Jell-O’s Pudding Face website, and is paired with a campaign that distributes coupons to cheer up random downcast Twitter users “whenever overall smileyness dips below 50 percent.”
  • The billboard, from ad agency Crispin Porter + Bogusky, went up last week.

2 Comments

  1. I bet we can come up with some interesting ways to leverage social media in this space. Theme parks? Sports complexes? Concerts? Other advertising ideas?

  2. I bet we can come up with some interesting ways to leverage social media in this space. Theme parks? Sports complexes? Concerts? Other advertising ideas?

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