New Social Media Tool Launched: Track TV Trends with Trendrr

  • TV industry insiders can start monitoring buzz around TV shows through Trendrr’s real-time dashboard, launched this week.
  • It measures buzz on Facebook, Twitter, GetGlue, and Miso and allows users to compare the show’s performance on the various platforms.
  • The dashboard can tell users how effective the social networking sites are in building up anticipation for upcoming episodes and how long the buzz lasts the moment the show airs.
  • It can also tell which show is garnering the most buzz, show top markets and hash tags, and explore Twitter users tweeting about the show.
  • “Trendrr and its parent company Wiredset have been tracking how well TV shows fare in social media for quite some time, and the company claims to count half of the top 25 cable networks as its customers,” reports GigaOM. “Its most ambitious project so far has been the Weather Channel’s new social media initiative, which incorporates curated tweets into the network’s website and on-air programming.”