New Ad Campaign from Turner Educates Viewers about TV Everywhere

  • Turner Broadcasting has begun airing a series of television commercials on TNT and TBS that lets viewers know they can watch TV episodes streamed online if they have a cable subscription.
  • The campaign is designed to educate consumers about the concept of TV Everywhere.
  • “Consumers have bought tens of millions of iPhones and iPads,” explains Steve Koonin, president of Turner Entertainment Networks. “Our vision is that TV Everywhere kind of becomes the consumer-enabling technology that allows them to unlock the potential of those devices.”
  • An instructional video is also posted on YouTube that goes into detail about how to download the app and login (for example, viewers should be aware that they will need to have their cable bill account number available during the process).
  • It is interesting to note that Nielsen is crediting the viewing in its ratings if the show is watched within three days of airing.

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