Starting next month, Netflix will increase the price of its two-stream HD service plan by 25 percent for long-term streaming customers. Subscribers previously paying $7.99 monthly will now be charged $9.99 per month for the service’s standard plan. The rate change will be based on subscriber billing periods. Those who signed up at $8.99 per month following the previous increase in May 2014 will experience the jump to $9.99 this October. Netflix members will have the option of continuing at $7.99 for a single stream SD plan or keeping the HD plan at $9.99.

Later this month, U.K. subscribers will also see a change to £7.49 per month (about $10.57) for the two-stream HD plan.

“Given these members have been with us at least two years, we expect only slightly elevated churn,” wrote Netflix CEO Reed Hastings and CFO David Wells in a letter to shareholders earlier this year.

“Impacted members will be clearly notified by email and within the service so that they have time to decide which plan/price point works best for them,” explained Netflix in a statement.

Back in October, Netflix raised the price of the two-stream HD plan for new subscribers in North America and Latin America.

“Even at $9.99, Netflix’s standard plan is cheaper than Hulu’s commercial-free subscription tier ($11.99 per month), as well as HBO Now ($14.99) and Showtime’s over-the-top service ($10.99),” explains Variety. “Netflix also has offered an $11.99-per-month plan that provides up to four simultaneous HD streams since 2013.”