LG Unveils OLED TV That Rolls Out Like a Projector Screen

Four years after LG Display demonstrated an 18-inch, rollable OLED screen with the promise of larger future versions, the company has delivered with a 65-inch 4K version. Most reviewers are reporting eye-popping colors and perfect blacks; The Verge awarded the display Best Prototype at CES and described it as “absolutely stunning,” noting that it “goes from its native 16:9 to a wider 21:9 cinema mode at the press of a button.” In fact, the TV has three modes: the first mode unrolls the screen up from the base about a third of the way to offer content such as news, photos, weather and sports; the second rises to a 21:9 aspect ratio ideal for movie viewing; and the third mode presents the full 16:9 screen for watching television content.

Of course, the screen “can also be hidden away entirely for a discreet home theater look,” explains The Verge. To see the rollable functionality in action, check out the videos from Digital Trends and Tom’s Guide.

CES_2018_LG_Rollable_OLED

“While the speed of the unrolling wasn’t that quick, it actually makes the process feel more dramatic, so I didn’t mind the less-than-blistering pace,” suggests the Tom’s Guide reviewer. “The operation was also remarkably quiet.”

There was also a portable mock-up with handles on display that could easily be carried from room to room. While the rollable OLED is not yet a product, LG Display is letting manufacturers know that the concept is possible.

“The roll-up TV won’t be out this year, but I wouldn’t be surprised to see it go on sale in 2019 or 2020,” writes David Katzmaier for CNET. “It’s just so practical and cool that if I was a TV manufacturer, I’d want to bring it to market as quickly as possible.”