ISPs Agree to Voluntary Copyright Enforcement Plan
By Dennis Kuba
July 8, 2011
July 8, 2011
- Hollywood studios and music recording labels announced an agreement with major ISPs including AT&T, Cablevision, Comcast, Time Warner Cable and Verizon in which the ISPs agree to send “copyright alerts” to consumers who have accessed pirated content.
- The intention is to educate, not punish.
- A 2007 study showed that a “large majority” of those who receive alerts will stop the illegal activity.
- If the alerts have no effect, mitigation measures may be pursued. Consumers will have the option of an independent review for a $35 fee.
- Mitigation measures begin with the fifth or sixth alert, and may include: “temporary reductions of Internet speeds, redirection to a landing page until the subscriber contacts the ISP to discuss the matter or reviews and responds to some educational information about copyright, or other measures that the ISP may deem necessary to help resolve the matter.”
4 Comments
It will be very interesting to see how this gets implemented. Limiting it to P2P (last paragraph) is very backward-looking, but it is a start.
Which do you think matters more, the enforcement mechanism or the consumer value proposition?
It will be very interesting to see how this gets implemented. Limiting it to P2P (last paragraph) is very backward-looking, but it is a start.
Which do you think matters more, the enforcement mechanism or the consumer value proposition?
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