iPhone Users Lead the Charge in Mobile Gaming

  • According to a recent Nielsen study, the average iPhone user commits twice the average amount of time to playing mobile games as compared to other mobile gamers, suggesting that iOS may have the most engaged gaming audience.
  • The study also indicates that 93 percent of app customers have paid for games in the last 30 days.
  • The average iPhone owner spent 14.7 hours playing games during the month, while the average Android owner spent 9.3 hours (the overall average for smartphone gamers is 7.8 hours/month).
  • The report explains that consumers are typically more willing to spend money on games than other types of apps.
  • Nielsen breaks down the leading categories of most popular apps for Q2 2011 in the following order: Games, Weather, Social Networking, Maps/Navigation/Search, Music, News, Entertainment, Banking/Finance, Video/Movies, Shopping/Retail, Dining/Restaurant, Sports.