Today, Internet companies track online behavior without permission, force you to accept terms and conditions too complex to even understand, and limit one to work within their carefully constructed silos.
A new discipline called Vendor Relationship Management is being developed, which focuses on the needs of the user rather than those of sellers and third parties.
This is a recognition of the new realities of the Internet that gives individuals unprecedented power by allowing them to self-publish, syndicate their opinions, and in general, influence many others often around the world.
In the near future, “you will declare your own policies, preferences and terms of engagement — and do it in ways that can be automated both for you and the companies you engage,” reports the Wall Street Journal.
You’ll be able to knit different apps together to perform what you need. You will decide if you want to be tracked (Microsoft will turn on a “Do Not Track” feature in the next version of Internet Explorer) or if you want to receive ads (ad blockers are already a popular extension for some of the major Web browsers).
“Progress in empowering customers won’t be smooth or even, but it will happen,” notes WSJ. “Today, the supply side still reigns, but by the time of that dinner party in 2022, everyone will understand that free customers are more valuable than captive ones.”
Today, Internet companies track online behavior without permission, force you to accept terms and conditions too complex to even understand, and limit one to work within their carefully constructed silos.
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