DirecTV Now: AT&T Streaming TV Service to Undercut Cable

Shortly after the Time Warner acquisition made headlines, AT&T announced that its streaming TV service, launching next month, will offer 100-plus channels for $35 per month. The company previously suggested that DirecTV Now would not undercut cable. “It’s clear what customers want. They want premium content in a mobile environment,” said AT&T CEO Randall Stephenson. “Our goal is to drive prices down.” The move can also be seen as a way to generate support for the Time Warner deal. “Regulators will heavily scrutinize the proposed merger of two such large and influential companies, but the pair are insistent that the deal benefits consumers,” reports Wired. “Certainly, Internet television benefits consumers.”

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