Delicious Founder Launches Jig to Target Precise Social Connections

  • Joshua Schachter, founder of social bookmarking tool Delicious, recently launched a new social media project. “Jig” is a network that Schachter describes as a hub or marketplace for social transactions.
  • “He said he feels that other social Web services focus too much attention on popular people and topics — rather than more precise, meaningful and useful connections between people,” reports The Wall Street Journal.
  • The site puts a practical spin on the social-Q-and-A model, with users posting specific problems and soliciting answers from their targeted social graph.
  • At Jig.com users simply complete the “I need” query in order to start the process. For example, I need a lawyer, I need to lose weight, I need a car rental in Mexico, etc. Once your query has been entered, you have the option of filling in fields for Location and Details.

2 Comments

  1. Another interesting example of what appears to be an emerging trend in more targeted, useful social interaction…

  2. Another interesting example of what appears to be an emerging trend in more targeted, useful social interaction…

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