Consumers Can Talk with Alexa to Order Products on Amazon

Amazon announced that its voice-controlled digital assistant Alexa will have the ability to order “tens of millions” of products. “Alexa — which is built into Amazon’s Wi-Fi-connected Echo and Tap speakers and its Fire TV set-top box — won’t be able to place an order for everything in Amazon’s online store and shopping apps,” reports The Wall Street Journal, but “will have access to all of the products in Amazon’s Prime shipping program.” The company is “adding more products every day into that Prime product wheelhouse,” said an Amazon spokeswoman. “We really want to see how customers are using it and get their feedback on how it can be improved. We’ll continue to figure out expansion as time goes on.”

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