Comcast’s upcoming streaming video platform, dubbed Watchable, will reportedly offer content creators 70 percent of the advertising revenue generated from their videos. Short-form video creators for Facebook and YouTube generally earn about 55 percent of revenue. While Comcast does not necessarily plan to compete with social media sites, the company aims “to create a curated Web portal for semi-professional and professional Web video that could lure in a millennial audience,” reports The Wall Street Journal. “Comcast is planning to launch in beta in the coming weeks and release a more comprehensive service later this year.”