CEA Predicts Connected Portable Devices will Steer CE Market

  • The Consumer Electronics Association (CEA) predicts that the consumer electronics industry will grow 5.6 percent this year and will surpass $190 billion. This prediction is higher than the estimate that CEA offered in January.
  • Significantly, tablet computers are projected to grow 157 percent in 2011, with more than 26.5 million units being shipped ($14 billion in shipment revenue).
  • “Newer, innovative product categories, like tablets, not only meet consumer demand but also help bolster our industry and strengthen the overall American economy,” says CEA chief exec Gary Shapiro.
  • “One year ago, tablets were a new and unproven market, and now they, along with other mobile connected devices including smartphones and eReaders, are leading the entire industry to positive growth,” adds Steve Koenig, CEA’s director of industry analysis. “The revenue boost from these innovative products is undeniable as a number of other CE segments are reaching maturity and sales are naturally declining.”
  • The trade association also expects the market to reach a record $197 billion in 2012, led by sales of smartphones, tablets and 3D TVs.