Google Plans to Simplify Advertiser Controls for YouTube Video

In response to pressure from advertisers unhappy with placement of their commercials before extremist group videos on YouTube, Google apologized and explained it would simplify the tools that help advertisers control where online ads appear. The British unit of French advertising firm Havas, the U.K. government, and Marks & Spencer Group are among those that suspended their ads on YouTube and the Google Display Network. Matt Brittin, Google’s president for Europe, Middle East and Africa, “said he would step up enforcement and review policies to make sure ads don’t inadvertently appear near inappropriate videos,” according to The Wall Street Journal. “He said Google wanted to be careful with how it did so because some advertisers, such as news organizations, might want to place ads alongside controversial content.” Continue reading Google Plans to Simplify Advertiser Controls for YouTube Video

Netflix Continues Push to Become the First Global TV Network

Journalists were recently invited to the Silicon Valley offices of Netflix for a behind-the-scenes look at the company’s distribution efforts for its latest Marvel series, “Iron Fist.” Through a series of talks that emphasized how the streaming service is essentially becoming a global Internet-based television network for more than 93 million subscribers, the “Netflix Lab Days” event addressed the tech and business considerations involved with programming for an international audience, creating “taste communities” for recommendations and personalization, initiating deals with TV operators and ISPs around the world, language translations for original content, and translating the Netflix apps and catalog into multiple languages. Continue reading Netflix Continues Push to Become the First Global TV Network

Hulu TV Service Will Likely Offer Simultaneous Streams, Alerts

Hulu’s upcoming live TV service will compete for cord cutters with offerings such as Dish’s Sling TV, AT&T’s DirecTV Now, Sony’s PlayStation Vue and YouTube TV. While details of the new service have been limited, the company’s marketing site (where it’s currently taking sign-up requests) has teased a few tidbits. The service will likely offer a combination of Hulu’s on-demand content with the option of live TV for a monthly fee below $40. It will also feature a DVR option; a new interface with user profiles, guest profiles, and recommendations; the ability to pause a live TV show for later viewing; real-time custom alerts for events and programs; and support for multiple, simultaneous streams on live TV. Continue reading Hulu TV Service Will Likely Offer Simultaneous Streams, Alerts

Commercial Internet Now Supports More Than 10 Million Jobs

A new report suggests that the commercial Internet now represents 6 percent of our gross domestic product. “The ad-supported Internet contributed about $1.121 trillion to the U.S. economy last year and is responsible for more than 10 million jobs across all 50 states, according to a new study commissioned by the Interactive Advertising Bureau,” reports The Wall Street Journal. The study found that the number of jobs created by the Internet more than doubled from 2012 to 2016, largely spurred by the rapid adoption of mobile devices, the transition to e-commerce, and the growth of a new gig economy. In regards to size and scope, “About 86 percent of the ad-supported Internet economy falls outside of New York City, San Francisco, Boston, the Washington, DC area, and Seattle.” Continue reading Commercial Internet Now Supports More Than 10 Million Jobs

Nintendo to Double Planned Production of New Hybrid Console

In response to strong initial demand, Nintendo plans to at least double production of its new Switch game console through March 2018. The hybrid console, designed for home and mobile use, launched globally March 3, and “its North American unit described the initial momentum as the strongest in the company’s history,” reports The Wall Street Journal. This could put Switch on a similar trajectory as the company’s popular Wii system (and Nintendo needs a hit after its Wii U performed less than expected). “In the fiscal year starting April 2017, assemblers under contract with Nintendo are now planning to manufacture 16 million or more Switches, up from an initial plan for eight million.” Continue reading Nintendo to Double Planned Production of New Hybrid Console

Sony Holds Lead in Console Market, Platform Subs on the Rise

IHS Markit reports that Sony led the gaming hardware, software and service market last year, nearly doubling the share of Microsoft and its Xbox One. Sony is expected to continue its dominance through 2017. According to IHS, Sony captured 57 percent ($19.7 billion) of spending by gamers in 2016, “thanks to growth of digital console games,” notes VentureBeat, adding, however, “that the overall console game market shrank in 2016, and Nintendo is newly competitive this year with the launch of the Switch game console.” Additionally, Microsoft may experience a rebound this year with the launch of its PS4 competitor, Project Scorpio. Continue reading Sony Holds Lead in Console Market, Platform Subs on the Rise

Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform

Fox Networks Group, Turner and Viacom announced the launch of OpenAP, a new Web-based platform designed to help advertisers target ads across television networks. According to The Wall Street Journal, the platform allows advertisers to “mix and match data sets to create ad targeting criteria that can be used for multiple TV buys. The move comes as the TV industry is looking to adopt some of the precision ad targeting and automation that has become standard for digital advertising.” The offering intends to resolve challenges involving transparency, consistency and standardization by serving as a centralized digital user interface that cross references data with third party sources. More details will be revealed at a New York event on April 7. Continue reading Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform

Google Share of Search Ad Market to Hit 80 Percent by 2018

According to a new eMarketer report, Google’s share of the online search advertising market could exceed 80 percent by 2019, as it outpaces other search companies including Microsoft, Yahoo, Yelp and AOL. Last year, Google’s share of the ad market reached 75.8 percent ($24.6 billion in revenue). The company’s share is expected to reach 80 percent by 2018 and 80.2 percent the following year. The eMarketer projections include advertising on desktop and laptop PCs, mobile phones, tablets and other Internet-connected devices. Continue reading Google Share of Search Ad Market to Hit 80 Percent by 2018

Twitter Live-Streaming eSports Competitions, Related Content

Twitter has added eSports to its growing list of live-streaming pursuits. The social-networking company plans to broadcast more than 1,500 hours of gaming competitions this year. Twitter is working with eSports organizer ESL (originally Electronic Sports League) and game festival organizer DreamHack, both owned by Sweden-based Modern Times Group. The live streams include coverage of globally popular games such as “StarCraft” and “League of Legends,” in addition to sponsored highlight packages and traditional advertising. Twitter is also broadcasting an exclusive weekly highlight program. Continue reading Twitter Live-Streaming eSports Competitions, Related Content

U.S. Claims That Russian Hackers Were Behind Yahoo Attack

The Department of Justice officially charged four people yesterday in connection with Yahoo’s 2014 data breach that reportedly resulted in the theft of data from 500 million Yahoo accounts. According to the indictment, the Russian government used the data obtained by two intelligence officers (Dmitry Dokuchaev, Igor Sushchin) and two hackers (Alexsey Belan, Karim Baratov) to spy on White House and military officials, bank executives, cloud computing companies, a senior level airline official, a Nevada gaming regulator, as well as Russian journalists, business execs and government officials. Continue reading U.S. Claims That Russian Hackers Were Behind Yahoo Attack

South by Southwest Festival Highlights Latest VR Productions

Virtual reality productions are making a splash at SXSW in Austin, Texas. According to The Hollywood Reporter, the festival is featuring shooter game “Archangel,” Skydance Interactive’s first original; a trailer for the interactive, sci-fi experience “Trinity” directed by Patrick Boivin, the first VR series from UNLTD; and alternative reality project “Wonder Buffalo,” made possible by ETC’s “2016 Innovative Technology Award granted to filmmaker Christine Berg and writing partner Simon Shterenberg.” THR also notes that Skydance Interactive is “developing ‘Life VR’ in conjunction with Skydance’s sci-fi thriller ‘Life,’ which is opening March 24 through Columbia Pictures” and “Sony Pictures VR released its first virtual reality project, ‘Passengers VR,’ on Tuesday, timed with the digital and Blu-ray release of the motion picture.” Continue reading South by Southwest Festival Highlights Latest VR Productions

Facebook Signs Exclusive Streaming Deal with MLS, Univision

As part of Facebook’s strategy to expand its video business, the social network is looking to stream professional sporting events. Most recently, Facebook signed an agreement with Major League Soccer and Univision that will give the social platform exclusive, English-language streaming rights for a minimum of 22 regular season games in the U.S. The games will stream via Univision Deportes’ Facebook page, and the exclusive “Matchday Live” analysis shows produced by Major League Soccer will air on the MLS Facebook page. The first match-up is slated to stream this Saturday. Continue reading Facebook Signs Exclusive Streaming Deal with MLS, Univision

Exclusive Live-Streaming Deal Brings Pro Lacrosse to Twitter

Twitter and the National Lacrosse League are teaming up to introduce live-streaming via the popular social service. Through a two-year-deal, Twitter — which has rights deals with Major League Baseball and the National Hockey League, and streamed Thursday night NFL games last season — will become NLL’s exclusive live-streaming partner (NLL does not presently have a national TV broadcast deal). “Twitter will distribute a free live broadcast of one NLL game weekly (starting March 17), as well as playoff and Champion’s Cup games and highlights, on its platform for the 2017 and 2018 seasons,” reports Variety. “Games will also be simulcast on NLLTV.com, the league’s recently launched subscription-video site.” Continue reading Exclusive Live-Streaming Deal Brings Pro Lacrosse to Twitter

Native Video and Live Streaming Crucial to Facebook Strategy

Since 25 percent of U.S. Internet users adopted ad blockers in 2016, native video is becoming increasingly important to marketers and brands. Native video is also one of the primary reasons that a new wave of user-generated content and influencer marketing has become so relevant. According to a new study from social analytics firm Quintly, native videos are dominating Facebook, and doing so by design. The social network is becoming a major player in the video realm by downplaying other platforms and introducing auto plays in feeds as a default. The company is also starting its pursuit of live streaming professional broadcasts, including sports. Continue reading Native Video and Live Streaming Crucial to Facebook Strategy

Vice Media Has Plans to Produce Original Shows for Snapchat

Vice Media will join other media companies in producing exclusive short-form content for Snapchat. The first Vice show to appear via the social and messaging app will be the eight-episode dating series “Hungry Hearts with Action Bronson,” to debut later this year. “The new show is the first of several Vice has planned for Snapchat,” reports TechCrunch. “Vice had already worked with Snapchat in the past, having been a global launch partner for Snapchat Discover back in 2015.” Snapchat already has deals with ABC, BBC, Discovery, NBC, Time and others to add original content to the platform. Notable content is currently provided by “Saturday Night Live,” “The Bachelor,” “The Tonight Show Starring Jimmy Fallon” and “The Voice.” Continue reading Vice Media Has Plans to Produce Original Shows for Snapchat

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