CES: Session Details the Impact and Future of AI Technology

Dr. Fei-Fei Li, Stanford professor and co-director of Stanford HAI (Human-Centered AI), and Andrew Ng, venture capitalist and managing general partner at Palo Alto-based AI Fund discussed the current state and expected near-term developments in artificial intelligence. As a general purpose technology, AI development will both deepen, as private sector LLMs are developed for industry-specific needs, and broaden, as open source public sector LLMs emerge to address broad societal problems. Expect exciting advances in image models — what Li calls “pixel space.” When implementing AI, think about teams rather than individuals, and think about tasks rather than jobs. Continue reading CES: Session Details the Impact and Future of AI Technology

CES: Crafting Effective Brand Stories in Today’s Marketplace

Lindsey Slaby of brand strategy consultancy Sunday Dinner opened a CES panel discussion on storytelling by noting Google’s phase-out of third-party cookies in 2024. Sophie Bambuck, CMO of outdoor performance clothing and gear company The North Face, admitted that she’s “a little scared.” “But it’s getting me excited about what this means for creative work,” she added. “What this most likely means is that we’re going to have to go back to basics to find ways of engaging so people will want to connect to your brand.” Panelists told tales of innovative ways they related organic stories to connect with customers. Continue reading CES: Crafting Effective Brand Stories in Today’s Marketplace

CES: Marketers Shift Tactics in Streaming, Post-Cookie World

Audiences are migrating from broadcasting to streaming, and Google just announced its decision to phase out third-party cookies. What’s a marketer to do? At CES, Disney, Pfizer and GroupM marketers discussed how they plan to evolve in a changing landscape. The Walt Disney Company’s Lisa Valentino emphasized the need for interoperability of data across platforms, with the consumer at the center. GroupM debuted its Ad Innovation Accelerator to “strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments.” Partners include BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube. Continue reading CES: Marketers Shift Tactics in Streaming, Post-Cookie World

CES: Marketers Look at Evolution of Storytelling with AI Twist

During a CES 2024 panel on “Amazon Streaming: Clay Tablets to Streaming TV — The Evolution of Storytelling,” moderator Carly Zipp, who is Amazon global director of brand marketing, asked panelists for their favorite stories, recounting that her son replaced her bedtime stories with ChatGPT. Lauren Anderson, Amazon Studios head of AVOD originals and unscripted programming, picked the story of Tracy Chapman’s song “Fast Car.” “It shows how stories can resonate through generations, genres, geographies, and ethnicities,” she said. For GroupM global CEO Christian Juhl, the stories of Hans Christian Andersen were formative in his childhood. Continue reading CES: Marketers Look at Evolution of Storytelling with AI Twist

CES: Digital Hollywood Session Explores AI at Inflection Point

Impact and opportunity surfaced as the dominant theme of a full day of Digital Hollywood sessions devoted to artificial intelligence at CES 2024. We are in a period of disruption similar to the early 90s when the Internet went mainstream, said Forbes columnist Charlie Fink, moderating a panel of industry leaders from CAA, Paramount, HTC, Nvidia and Google. Yet despite the transformation already underway, panelists agreed that this is neither the first nor last technology to shift the status quo, more the latest example of inevitable change and adjustment. The current conversations around AI at CES are a refreshing departure after a few years of evolutionary, not revolutionary tech confabs. Continue reading CES: Digital Hollywood Session Explores AI at Inflection Point

CES: Circana Foresees an Increase in Tech Spending in 2024

The technology sector had a tough 2023. During a CES session in Las Vegas yesterday, Circana Vice President Paul Gagnon and Circana Industry Analyst Ben Arnold revealed the details of what they’ve been tracking over the last year, noting both areas of decline and “pockets of growth.” They encouraged tech vendors to look for innovative ways to sell products, targeting consumers via age group and income bracket as well as looking at geographic zones such as Mexico that are experiencing growth. The good news, they stressed, was the return of growth in the latter half of 2023. Continue reading CES: Circana Foresees an Increase in Tech Spending in 2024

CES: VW Press Event Emphasizes a Future Transformed by AI

Volkswagen’s CES press conference on Monday gave us a window into what we expect to see during this week’s CES 2024. The presentation centered entirely around artificial intelligence. VW has partnered with Cerence to speed the integration of AI tech into their vehicles’ in-cabin experience. The implementation touches on combining AI with spatial web capabilities. And VW has worked to make the in-car experience seamlessly compatible with AI-enhanced in-home and mobile device experiences that consumers are embracing. Not once during the presentation did they mention anything about car design or performance other than how it relates to AI implementation. Continue reading CES: VW Press Event Emphasizes a Future Transformed by AI

CES 2024 Expects 130,000 Attendees and 4,000+ Exhibitors

Las Vegas becomes the global center of technology and innovation as more than 130,00 attendees, business leaders, and over 4,000 exhibitors arrive for the start of CES 2024, January 9-12. Across more than 2.5 million square feet of exhibit space and 250 conference sessions, the ETC@USC team of reporters and analysts will cover stories of greatest interest, importance, and potential impact to the future of media and entertainment. Smart TVs and next-gen displays; the latest in processor upgrades; AR, VR and XR; security; mobility and robotics are among the themes we expect to take center stage, all of which will be tied in one way or another to AI. Continue reading CES 2024 Expects 130,000 Attendees and 4,000+ Exhibitors

LG Plans to Demo Its New OLED and QNED TV Tech at CES

LG Electronics will showcase its latest television technologies at CES in Las Vegas next week, including its 2024 lineup of QNED and QNED Mini LED TVs with models up to 98 inches, and the company’s top-line M4 and G4 OLED TVs (more on those sets in tomorrow’s ETCentric). LG says the advanced graphics capabilities of faster AI processing will provide viewers with a brighter picture, smoother motion and superior, vibrant colors. The company also announced an upcoming soundbar lineup, featuring premium surround-sound devices specifically designed for its new OLED and QNED TVs for what LG describes as an “elevated home cinema experience.” Continue reading LG Plans to Demo Its New OLED and QNED TV Tech at CES

Apple Unveils New Advances in Artificial Intelligence Research

Apple recently announced advances in artificial intelligence research that could introduce more immersive visual experiences and enable sophisticated AI systems to run on the company’s popular mobile devices. Two new research papers highlight techniques for creating 3D avatars from video content and efficiently deploying large language models on devices challenged by limited memory. The real-time ability to create avatars and 3D scenes from an iPhone camera could bring a range of new possibilities for CE devices in areas such as synthetic media, telepresence, social interaction, virtual try-on and more. Continue reading Apple Unveils New Advances in Artificial Intelligence Research

Meta Platforms Continues Its Pursuit of AI and the Metaverse

Meta Platforms has reportedly been investing billions of dollars each quarter in developing the metaverse, which CEO Mark Zuckerberg has described as the future of the company. Although sales of VR headsets and AR glasses dropped nearly 40 percent in the U.S. (according to research firm Circana), Meta continues to tout the intersection between AI and the metaverse. “The progress we made in 2023 means generative AI is making its way into the heart of the world’s most popular apps, mixed reality is now at the core of a mass market headset, and Ray-Ban Meta smart glasses will let AI see the world from our perspective for the first time,” explained Andrew Bosworth, CTO and head of Meta’s Reality Labs. Continue reading Meta Platforms Continues Its Pursuit of AI and the Metaverse

Adobe and Figma Call Off Their Proposed $20 Billion Merger

In the wake of increasing pressure from European regulators, Adobe and Figma announced they are terminating their proposed merger agreement. California-based Adobe had planned to purchase Figma’s cloud-based product design platform for $20 billion, a proposal that was 15 months into the regulatory review process. However, the two companies eventually agreed there was no possibility of obtaining regulatory approval from the European Commission and the UK Competition and Markets Authority (CMA). According to a regulatory filing, the decision to cancel the deal will require Adobe to pay Figma a reverse termination fee of $1 billion in cash. Continue reading Adobe and Figma Call Off Their Proposed $20 Billion Merger

Stability AI Intros Real-Time Text-to-Image Generation Model

Stability AI, developer of Stable Diffusion (one of the leading visual content generators, alongside Midjourney and DALL-E), has introduced SDXL Turbo — a new AI model that demonstrates more of the latent possibilities of the common diffusion generation approach: images that update in real time as the user’s prompt updates. This feature was always a possibility even with previous diffusion models given text and images are comprehended differently across linear time, but increased efficiency of generation algorithms and the steady accretion of GPUs and TPUs in a developer’s data center makes the experience more magical. Continue reading Stability AI Intros Real-Time Text-to-Image Generation Model

Bill Gates Imagines Agents as the Human-Computer Interface

Bill Gates has published his thinking about the future of computing, and fascinatingly, it’s the same as his prediction from decades ago: agents. No mere bots — and certainly not anthropomorphized paperclips — agents (to Gates) will abstract almost all HCI to a natural language conversation with systems that have our permission to take meaningful actions. Gates makes a highly specific prediction: within five years, the very idea of an app itself will seem as outdated as a rotary phone dial does next to an iPhone. A conversational UI will sit on top of a language model that has access to as much of our private data as we wish to give it. Continue reading Bill Gates Imagines Agents as the Human-Computer Interface