Milestone: Apple Announces 25 Billion Downloads from its App Store

  • Apple announced Saturday morning that its iOS App Store has reached 25 billion downloads.
  • The company posted a message on its website: “A billion thanks. 25 times over. The App Store has reached 25 billion downloads. Thank you for getting us there.”
  • According to Apple, “there are now over 550,000 apps in the store, created by 248,000 registered iOS developers in the U.S. and countless more around the world. The company says it has so far paid royalties to developers in excess of $4 billion,” reports Digital Trends.
  • “The result of a competition to reward the person who pushed the app download counter to the 25 billion mark is yet to be announced, but someone out there will soon be receiving a $10,000 gift card redeemable in the Cupertino company’s various online stores,” adds the post.

Rovi Teams with BlackBerry Video Store and Dixons KnowHow Movies

  • Rovi technology is being incorporated into release 2.0 of the BlackBerry PlayBook Video Store, the movie-streaming service for the PlayBook.
  • “The BlackBerry PlayBook Video Store allows users to watch content moments after a download begins, and the tablet device includes an HDMI output for connecting to an HDTV,” reports Home Media Magazine.
  • In related news, Rovi announced this week that its Rovi Entertainment Store would be used to power Dixons Retail’s KnowHow Movies video service in the UK.
  • “The service, launching March 1, offers catalog video titles to connected devices, including HDTVs, Blu-ray Disc players and gaming consoles,” explains the article. “Dixons aims to expand the service to mobile devices later this year. The service uses Rovi’s DivX Plus streaming video technology, which includes 1080p video, subtitles and multiple language tracks.”

The Lively Morgue: New York Times Opens Photo Archive on Tumblr

  • The New York Times has turned to Tumblr for a photo blog that showcases highlights from the paper’s old news photos.
  • “The Lively Morgue, as the new Tumblr is called, launched Monday with a black and white photo of news images being sorted in the paper’s physical photo ‘morgue,’ where millions of pictures are stored in filing cabinets and manila folders,” reports Mashable.
  • Officials say the newspaper has enough images to post 10 archival photos a day for the next 1,900 years.
  • “Images added so far include a close-up of Yankees catcher Yogi Berra’s gnarled hands, shot in 1965; a policeman, nightstick in hand, watching his beat after a recent nearby double homicide in 1959; and a pair of Philadelphia police officers proudly showing off a captured liquor-smuggling mannequin in Prohibition-era 1930,” explains the post.
  • The service also includes the option to purchase prints for $169, in addition to featuring marked-up reverse sides of photos. “The reverse sides of the photos are home to a photo-nerd bonanza of information, including how much freelancers were paid for shots, published captions and photos’ sequence numbers.”

Time Warner Cable Tests Tiered Broadband Pricing Based On Usage

  • Time Warner Cable is testing a broadband service in Texas markets that offers a $5-a-month discount to subscribers who use less than 5GB a month.
  • The plan could also charge users up to $25 a month extra if they use more than 5GB.
  • “While that amount of broadband would be plenty for a casual email user, it wouldn’t work for a voracious consumer of online video,” points out the Wall Street Journal. “Streaming just three high-definition movies over Netflix could push a consumer over the five gigabyte cap, according to Novarum, a wireless broadband consulting firm.”
  • TWC believes the option will be better received than a previous plan that required subscribers to pay based on consumption because users now have the choice of picking unlimited service or getting a discount.
  • “The move is a small but potentially significant step toward a sensitive subject in the U.S.: charging consumers for the amount of broadband they use,” reports WSJ.
  • “According to a study last year by Cisco Systems Inc., the average Internet household used 17.1 GB of data per month in 2010.”

Sprint Announces SprintTV iOS App for On-the-Go TV and Video

  • Sprint Nextel has announced a streaming app that will allow subscribers to view live TV from an array of networks on an iPhone.
  • “The app allows its iPhone-owners using Sprint to catch live TV and video-on-demand content on their device for free,” reports The Next Web. “The programming selection includes news, sports and shows from a range of producers that includes ABC, CBS, NBC, ESPN, The Disney Channel, MTV and Comedy Central.”
  • The SprintTV iOS app includes a basic free version for Sprint customers and a premium option for $10 a month.
  • The service also has bundled packages that include Spanish-language and children’s programming.
  • Spanish-language offerings include: Univision, Telemundo, ESPN Deportes, Cine Mexicano and Azteca America.
  • Children’s programming: PBS Kids, Sesame Street, BabyFirst TV, Pocoyo and Discovery for Families.

RIM Upgrades Software, but Netflix Will Not Support BlackBerry, PlayBook

  • RIM is working with developers to boost its third-party applications to rival those of Apple’s iOS and Google’s Android. However, Netflix is not signing on, explaining on Twitter: “We don’t have any current plans to support BlackBerry devices, including PlayBook.”
  • “Netflix has long been available for Apple’s iPhone and iPad and devices running Google’s Android software,” reports Reuters.
  • According to the post, it is not clear at this time whether Netflix would “port its existing Android app across rather than create a specific app for PlayBook.”
  • RIM recently upgraded software for the PlayBook to allow developers to easily translate their Android apps over to the PlayBook. “The upgrade also enables a BlackBerry smartphone to remotely control the tablet, which connects to a television via a standard cable,” adds Reuters.

Facebook Launches Streaming Movie Today: Potential for Social Frenzy?

  • Facebook will expand its movie business interests today when it continues experimentation with streaming feature films.
  • The latest feature offering will be “Tomorrow, When the War Began” — a two-year-old Australian action adventure about teenagers fighting against a military attack. Facebook will get 30 percent of the revenue.
  • “Milyoni Inc. (pronounced ‘Million Eye’), which calls itself an ‘f-commerce’ (as in ‘Facebook commerce’) social media provider, is handling the Facebook release,” reports Multichannel News. “The movie will also be distributed via iTunes, Vudu, Amazon, YouTube and In-Demand.”
  • Are we on the cusp of a new era of social cinema?
  • “Tim and Eric’s Billion Dollar Movie” debuted on Facebook last week, two weeks prior to its theatrical release. “For $10, fans will be able watch the movie and chat with its stars in real time,” reports ReadWriteWeb. “The model represents a new sort of social cinema that, while not widespread, appears poised to become a potentially major trend.”
  • “Like Google, Facebook has let it be known that it intends to play a big role in the development and distribution of feature films — competing with cable and other legacy providers,” explains Multichannel News. “The added value of such delivery, as Milyoni emphasizes, is that viewing via a social media platform lets fans watch and chat simultaneously, creating ‘a massive social frenzy that would be impossible to duplicate anywhere else.'”

Nielsen Study: More Consumers Use Phones as Shopping Companion

  • Consumers are using their smartphones more than ever before as a useful tool for retail shopping. Compared to the previous year, retail app downloads have doubled.
  • “A new study from Nielsen’s upcoming United States Digital Consumer Report states that 29 percent of all smartphone users utilize their mobile devices to aid in shopping-related activities, whether online or in stores,” reports Digital Trends.
  • Nielsen found that consumers use their smartphones the most for price comparisons, with 38 percent checking prices online while browsing in stores.
  • When they get closer to a purchase, “32 percent of smartphone owners prefer to read consumer reviews online before making the final decision.”
  • “The least popular option of using smartphones to shop is actually paying for products with the phone,” indicates the article. “The study cites that only 18 percent of iOS and 13 percent of Android users are interested in using their phones as credit cards.”

NPD Study: Consumers Increasingly Connecting Media Devices in Cars

  • Last year U.S. consumers spent more than $170 million on products that assist use of portable media devices in their vehicles, according to the NPD Group.
  • The report found that 84 percent of owners possess a portable media device and 79 percent use them in their cars.
  • “Traditional radio and CD audio remain firmly entrenched in the vehicle from both a device and entertainment standpoint,” says Ben Arnold, NPD’s director of industry analysis. “But as ownership of mobile devices, digital content, and apps expands, consumers will be looking for ways to customize the in-vehicle environment with content and services.”
  • “The key is for auto makers and traditional audio manufacturers to facilitate consumer use of connected devices in the vehicle, allowing content from the smartphone, tablet, or digital media player to easily stream or be controlled through the deck mounted in the dashboard,” according to Arnold. “We’re only going to see greater consumer attachment to social media, streaming audio and video, and other services as content options grow.”

3D Printing: Autodesk Offers Free Software for Turning 2D into 3D

  • CNET has posted a fascinating 2-minute video from SmartPlanet on how to convert personal photographs into 3D objects using new free software.
  • Autodesk recently released 123D Catch and 123D Make, both of which create “a 3D model of your images, which can then be sent to a 3D printer or can be constructed out of cardboard as a template,” indicates the post.
  • The video demo illustrates how multiple photographs of a garden buddha captured with a point-and-shoot camera are used to create a 3D model reference file in the cloud.
  • The recorded textures of the object become a wire frame model that can then be sent to a 3D printer or users can print their own cardboard model via 123D Make that slices the model into layers.
  • The company sees initial applications for hobbyists and educators.

Will the Internet Continue to Transform the Way We Look at Television?

  • The technological possibilities of the Internet are challenging our traditional approach to TV, according to Eric Spiegelman writing for AllThingsD.
  • “When it comes to delivering audio-visual content to a wide audience, the Internet has lowered the barriers to entry so far that anyone with even the dinkiest camera can become a major broadcaster,” he writes. “The television industry may face a crisis of overhead when a large number of scrappy upstarts deliver comparable value with almost no fixed costs. Also, there are some aspects of the television business that the Internet simply does better, specifically when it comes to reaching an audience.”
  • The concepts of “channels” and “shows” are dramatically changing, especially as a result of YouTube.
  • Use of the iPhone as a TV remote is no longer a novel concept for Apple TV owners. Via AirPlay and a growing number of apps, viewers can “throw” videos wirelessly from the phone to the TV.
  • TV and publishing are becoming similar. “Reuters, Slate and The Wall Street Journal all have news and documentary programming on the new YouTube channel lineup. The New York Times and New York Magazine have been doing their own video programming for years. It’s only a matter of time before some of these compete with the cable news channels.”

Increasing Number of Consumers Turning to Smartphones for Photos

  • While 55 percent of consumers consider point-and-shoot cameras as their primary photo devices, 18 percent now turn mainly to their smartphones for taking pics, according to a new study from the Consumer Electronics Association.
  • The number using smartphones as a primary means of taking photos has tripled in the past two years.
  • Although smartphone photography is on the rise, many rely on digital SLRs for higher-quality photos, reports the CEA.
  • “With 61 percent of photos taken as spur-of-the-moment shots, consumers liked the portability of smartphones. The study also found that consumers who used smartphones (and to a lesser extent, tablets) were more likely to use sharing applications, such as sending images via SMS services, email, or posting on social networks,” adds MediaPost.

Speech Graphics: New Lip Synch Technology Takes on Motion Capture

  • UK-based startup Speech Graphics has developed new software that predicts how facial muscles move to produce sounds.
  • “The new lip synching technology uses just audio input to automatically make a 3D character speak,” explains VentureBeat. “Since it uses a universal physics model, the company says it will work across all languages, saving game development time and resources.”
  • The team from the University of Edinburgh’s School of Informatics and the Centre for Speech Technology Research created the software in response to the growing quantity and cost of dialogue that appears in story-driven video games.
  • “With our technology, we’re aiming for robust high quality, even better than what you can achieve with motion capture. And because it’s audio-driven, it’s at a price point that makes it scalable to huge amounts of speech,” said co-founder Michael Berger.
  • The post includes a short video demo.

Social TV: Tips for Creating Successful Second-Screen Apps

  • Digital Connections (from digital marketing agency 360i) offers an interesting overview of emerging trends in second-screen apps and social TV, including tips for creating effective second-screen experiences for consumers.
  • 1) Design the right space: “Create a space that makes sense for your show and community — find a balance between providing value for your network and value for your fans.”
  • 2) Understand what you’ve created: “Make sure you understand all aspects of the app — if you want to prove value, make sure the app you’ve created has the ability to do so.”
  • 3) Make the app available where fans are: “Be available — if you design an awesome app, your fans will want access to it all the time and from multiple devices; be sure to remain appealing to all ages and demographics.”
  • 4) Try not to turn fans off: “Don’t irritate your fans — if you take the time to build the app, give your fans time to adjust before pushing ads in their face.”
  • 5) Keep fans turned on: “Keep it fresh — your competition is fierce and your fans won’t make a commitment unless you give them a reason to.”
  • 6) Be patient while awaiting results: “Give your community time to adjust to the second-screen experience before attempting to change it; if you’ve done everything right, second-screen success will follow.”

Q4 Rise in Video Plays on Mobile Devices and Connected TVs

  • Consumers are watching streaming video content for longer periods of time, according to analysis by tech provider Ooyala.
  • The study found that video plays on Internet-enabled TVs and mobile devices nearly doubled in Q4, with nearly half of all connected-TV viewers watching through to completion.
  • This stat is significantly higher than the average for all devices.
  • “Another interesting tidbit from Ooyala: Though this may not be particularly surprising, Facebook remains a much more active source of online video sharing than Twitter: For every video shared via Twitter in Q4, more than 10 were shared on Facebook,” reports TechCrunch.
  • In a  related MediaPost story, nearly 1 in 3 homes with broadband are regularly screening TV content online, according to Parks Associates. Almost 13 percent use Apple TV, a Roku device or other OTT equipment.
  • Sales for OTT devices are projected to hit 14 million in 2012, suggests Parks.