LG Presents AI Levels, ThinQ and NextGen TV at CES 2020

The full potential of AI is still years away but LG Electronics president and chief technology officer Dr. I.P. Park presented four levels of artificial intelligence that will alter the relationship between humans, technology and life. Park, who delivered a CES keynote last year, was joined at LG’s CES Media Day press conference by Jean-François Gagné, CEO of the Montreal-based Element AI. The two companies announced a memo of understanding on January 5 to work together in development of AI technologies. Continue reading LG Presents AI Levels, ThinQ and NextGen TV at CES 2020

CES 2020: Conference Sessions Cover Big Ideas and Details

More than 300 conference sessions and 1,100 speakers across 22 different tracks offer first-person insight into the universe of topics to be featured at CES 2020 this week in Las Vegas. As the world’s largest showcase of tech innovation, CES gathers leaders and experts to share the latest developments in products and policies. This year’s lineup of SuperSessions captures the zeitgeist of the market as it advances from an imagined future to real issues, opportunities and challenges. ETC will report on many of the sessions most relevant to media and entertainment. Continue reading CES 2020: Conference Sessions Cover Big Ideas and Details

CES 2020: How Keynotes Will Impact the 2020 Conversation

Are CES keynote presentations and conference programs a crystal ball to the future? Do they shape the conversation and influence the trends that will ultimately emerge from the annual tech and innovation gathering that begins this Sunday, January 5 in Las Vegas? Or are they a calculated mix of corporate hype and politics supporting the agenda of the Consumer Technology Association (CTA), owner of CES? In our experience at CES, especially the most recent years, the answer tends to be all of the above. The keynote lineup is remarkable this year for what is not on the stage as much as who is. The new decade dawns with an emphasis on ways to apply technology and innovate on the advances predicted for the past 20 years. Continue reading CES 2020: How Keynotes Will Impact the 2020 Conversation

Dynamic Branding: Ryff’s Quest for Virtual Product Placement

In the presence of decreasing ad rates and a growing SVOD media landscape, product placement has become an increasingly important revenue source. Ryff is looking to enhance this $11.44 billion market, according to data collected by Statista, by enabling virtual product placement. Their technology allows users to detect favorable locations in existing video and dynamically introduce photorealistic virtual products. On-demand product placement of branded goods has long been a dream of the advertising and marketing industry. As Ryff CEO and founder Roy Taylor said, “[It is] the only advertising format that can’t be skipped by the viewer.”

Continue reading Dynamic Branding: Ryff’s Quest for Virtual Product Placement

$3 Billion TiVo-Xperi Merger Is All About the Patent Portfolio

Rather than splitting itself into separate product and IP businesses as it explored earlier this year, Rovi-owned TiVo is merging with Xperi Corporation in a deal valued at $3 billion. San Jose-based TiVo, a pioneer in the DVR industry, licenses its IP for areas involving digital rights management, electronic program guides and metadata. Xperi, also with headquarters in San Jose, is a tech licensor in areas including mobile computing, data and memory storage and 3D integrated circuits. The deal will integrate TiVo and Xperi’s IP licensing and product businesses, which will then operate as separate units so that one could be sold in the future. Continue reading $3 Billion TiVo-Xperi Merger Is All About the Patent Portfolio

CES: 5G and the Internet of Things Take First Steps – Part 2

Yesterday we noted that recent years have seen the Internet of Things and next-generation 5G networks evolving on parallel tracks. From autonomous vehicles to smart factories and wearables, 5G promises to super-charge speed, low latency and reliability. As carriers begin to introduce 5G networks, and we gear up for next month’s CES in Las Vegas, it’s time to check-in about the state of the relationship between these two technologies. Today, we’ll address the convergence of 5G and IoT in the enterprise space. Continue reading CES: 5G and the Internet of Things Take First Steps – Part 2

CES: 5G and the Internet of Things Take First Steps – Part 1

For several years, the Internet of Things (IoT) and next-generation 5G networks have been evolving on parallel tracks. From autonomous vehicles to smart factories and wearables, 5G promises to super-charge speed, low latency and reliability. As carriers begin to introduce 5G networks, it’s time to check-in about the state of the relationship between these two emerging technologies. We anticipate both to make a major splash at CES in Las Vegas this January. Today, we’ll look at creating applications for existing and new networks. Tomorrow, we’ll address the convergence of 5G and IoT in the enterprise space. Continue reading CES: 5G and the Internet of Things Take First Steps – Part 1

CES: Expectations for the Immersive Experience Landscape

When CES 2020 opens on January 7th in Las Vegas, I expect experiences — of which ‘entertainment’ is one option — will be center stage. We will be watching for repositioning of products and services as experiences, as well as for new ideas for experiences themselves. To state the obvious, for mixed reality and immersive experiences to work well, the user experience (UX) should be intuitive and match user expectations. Companies are working to achieve this by dealing in their own individual ways with the convergence of multisensory, multiplatform, immersive media technology and language (VR, AR, MR, XR); AI; 5G; IoT; robotics and autonomous things; and blockchain. Gartner describes this as a shift from technology-literate people to people-literate technology. Continue reading CES: Expectations for the Immersive Experience Landscape

CES: Streaming Digital Citizenship as a Societal Experiment

After years of development, direct-to-consumer streaming is poised to actively provide new choices for how the world consumes entertainment content. While it started as a response to the one-size-fits-all model offered by cable companies, it now offers choice of separate walled gardens, each with a different gate. Aggregators in the streaming space are quickly bulking up to what traditional providers charge based on the cost of channel acquisition. To some consumers this will seem like déjà vu. Others will choose carefully among the direct offerings to customize the content entering their world.  Continue reading CES: Streaming Digital Citizenship as a Societal Experiment

CES: Anticipating New Era of Streaming Digital Citizenship

It’s almost a new year and a whole new crop of technology is about to introduce a phase change into our collective psyche. It’s time to reflect before we dive into the shameless and enthusiastic possibilities it portends. Let’s take a moment to muse about our new realities. With 5G no doubt to be pervasive at CES 2020 next month, some of the new effects of the streaming marketplace will soon be apparent to the consumer. As each entertainment giant introduces new streaming services at what appears to be astounding value, when cobbled together they increasingly grow to approximate a consumer’s old aggregated service bill from a cable provider.  Continue reading CES: Anticipating New Era of Streaming Digital Citizenship

The Human Interface: What We Expect From AI at CES 2020

We’re not going to lie: the annual “heads up CES” piece on artificial intelligence is a major exercise in hit or miss. This is because technology rarely evolves on an annual time scale, and certainly not advanced technology like AI. Yet, here we are once again. Sure, 2019 was as fruitful as it gets in the AI research community. The raw debate between Neural Networks Extremists (those pushing for an “all neural nets all the time” approach to intelligence) and the Fanatical Symbolists (those advocating a more hybrid approach between knowledge bases, expert systems and neural nets) took an ugly “Mean Girl” turn, with two of the titans of the field (Gary Marcus and Yann LeCun) trading real insults on Twitter just a few days ago.  Continue reading The Human Interface: What We Expect From AI at CES 2020

ETC’s Latest Quarterly Newsletter Is Now Available Online

The Entertainment Technology Center’s newsletter covering new and ongoing projects over the course of the past fall quarter is now online. Among the key announcements: finalists are revealed for ETC’s Fall Immersive Media Challenge; coverage of ETC’s video series from its 5th annual virtual conference, vETC; an update on the Adaptive Production project, whose Archiving and Blockchain subcommittees published white papers on fixity and Consortium Shared Identity, respectively; highlights of ETCentric journalist Debra Kaufman’s reception of an ICG award; director of immersive media Phil Lelyveld’s interview at the Canadian Film Centre; a feature of new member company RWS Moravia; following up with a USC and ETC alumnus, Universal Pictures’ Lindsey Townley; and the announcement of a new USC School of Cinematic Arts course, “Hacking for Hollywood,” involving ETC CEO Ken Williams. Continue reading ETC’s Latest Quarterly Newsletter Is Now Available Online

ETC Digital Town Square Explores the Impact of 5G on M&E

On December 10, the Entertainment Technology Center at USC will hold a symposium on “5G: Planning and Piloting First M&E Services.” Digital Town Square producer Rochelle Winters said the event will highlight 5G’s transformative potential, the first tests and trials of 5G-enabled enhancements such as AR overlays and immersive content, the benefits of edge computing, and the build-out of private and site-specific 5G networks. The symposium will also look into the future of 5G capture, content and services. Continue reading ETC Digital Town Square Explores the Impact of 5G on M&E

ETC@USC Gears Up For January’s CES 2020 in Las Vegas

When CES 2020 opens on January 7 in Las Vegas, it is almost certain that entertainment will be taking center stage. Where emerging technologies have disrupted media and entertainment on a rollercoaster of change for the past few decades, today’s M&E companies are harnessing technologies, driving innovation, and emerging as disruptors themselves. The days of entertainment as a CES sideshow and a way to light up screens to sell TVs are over. Our team of reporters will be at CES again this year covering the latest news from keynote addresses, product demos and related events. Continue reading ETC@USC Gears Up For January’s CES 2020 in Las Vegas