Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

The Gen Z audience, defined as those born after about 1996, gravitates to the kind of irreverent self-made YouTube stars embodied by Liza Koshy, a comedian with 1.6 billion views, who produces short content for social media platforms. Reaching this audience is a challenge since it values DIY stars as much or more than professionals and moves among platforms and apps with ease. Two years after she first appeared on YouTube, Koshy has been featured in Vogue’s 73 Questions (which she recently parodied) and advertisers are chasing her. Continue reading Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

Google Fends Off Facebook Threat with Local Search Feature

Although Google+ might be considered a failed experiment in creating a social network, it still came in No. 1 in the 2017 American Customer Satisfaction Index, meaning some people still find it useful. Most brands have moved from Google+ to other social media platforms with bigger audiences, but Google didn’t give up, introducing Google My Business in 2014. The service, which allows businesses to manage how information about them appears in a search, is poised to go big with Google Posts. It could also help fend off Facebook as a competitor in search and advertising revenue. Continue reading Google Fends Off Facebook Threat with Local Search Feature

FCC Expected to Repeal Net Neutrality Rules in a Few Weeks

Federal Communications Commission chairman Ajit Pai has proposed to end net neutrality, which was put in place by the Obama administration. With the repeal of net neutrality, Internet service providers would be able to block access, slow down or speed up access to websites as well as charge more for high quality streaming. Pai’s intent to repeal net neutrality is seen as a victory for telecom giants such as AT&T and Verizon and a loss for Internet titans such as Amazon and Google. The FCC also aims to prevent states from imposing their own net neutrality laws. Continue reading FCC Expected to Repeal Net Neutrality Rules in a Few Weeks

AISense Teams Up with Zoom for Voice Transcription Product

AISense, a company that offers a voice transcription service, is partnering with videoconferencing service Zoom to bring a product to market in 2018 that will provide automatic transcriptions for Zoom’s customers. AISense’s technology uses machine learning to provide a full text record of what is said, and Zoom’s videoconferencing is its first practical use. AISense also just raised $10 million in Series A funding led by Horizons Ventures, with Draper Associates, Draper Dragon, David Cheriton, and Bridgewater Associates. Continue reading AISense Teams Up with Zoom for Voice Transcription Product

New Uber CEO Faces the Impact of Undisclosed Data Breach

Uber Technologies acknowledged that one year ago it paid hackers $100,000 to hide a data breach that impacted 47 million accounts. The company fired then-chief security officer Joe Sullivan and deputy Craig Clark for both the breach itself and concealing it. The hackers got the names, emails and phone numbers of millions of riders as well as 600,000 drivers’ license numbers, although apparently Social Security numbers and credit card numbers were not accessed. Uber says it will inform those impacted by the breach in “coming days.” Continue reading New Uber CEO Faces the Impact of Undisclosed Data Breach

Europe to Employ Stricter Protection Rules for Personal Data

Since 1995, European businesses and organizations have operated under data protection rules specific to an era of much less digital data. To update the rules, the European General Data Protection Regulation (GDPR) will launch on May 25, 2018, and numerous GDPR experts are ready to profit off of their offer to help businesses get ready. U.K. information commissioner Elizabeth Denham dubs much of the activity as “scaremongering,” saying that companies that complied with the older rules won’t have to deal with major changes. Continue reading Europe to Employ Stricter Protection Rules for Personal Data

As Internet Video Dominates, Seven Trends to Expect in 2018

According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

Small Sellers on Facebook Live Lack Essential Business Tools

Facebook debuted its Live streaming video feature in 2016 to profit from the popularity of live video, especially among younger viewers who were turning to Snapchat. Now, small businesses have adopted Live streaming to create an interactive shopping experience that combines sales with a very human connection. Tracie Reeves, for example, has 25,000 Facebook followers who watch her six-day-a-week two-hour show, “My Mermaid Treasure,” where she sells cultured freshwater pearls dyed numerous colors, keeping viewers glued with raffles and giveaways. Continue reading Small Sellers on Facebook Live Lack Essential Business Tools

Paramount Pictures to Launch Virtual Reality ‘Movie Theater’

Paramount Pictures, in partnership with Bigscreen and in collaboration with Oculus, Samsung, HTC and Microsoft, is launching its first VR movie theater. On December 3, anyone with any brand of VR headset can sign onto Bigscreen’s website and watch “Top Gun 3D” for free. The viewer walks into a virtual movie theater with theater seating, and watches trailers prior to the main film. Viewers are seated in a virtual audience and can chat before the movie, which is shown in 30-minute increments over the following 24 hours. Continue reading Paramount Pictures to Launch Virtual Reality ‘Movie Theater’

Hollywood Producer Plans Initial Coin Offering to Fund Films

Producer Christopher Woodrow (“Birdman,” “Black Mass,” “Hacksaw Ridge”) is about to launch MovieCoin, his own blockchain token, based on his certainty that the cryptocurrency will revolutionize filmmaking. Monies raised in the initial coin offering (ICO) in Q1 2018 will be used to produce a slate of films. Investors, says Woodrow, will benefit because the tokens, which can be traded, will appreciate as the film succeeds. He is currently developing projects that will include top movie stars, directors and producers. Continue reading Hollywood Producer Plans Initial Coin Offering to Fund Films

Google’s Update to AMP Format Intends to Curb Link Baiting

Starting in February 2018, Google will require AMP pages (Accelerated Mobile Pages) — which load faster with fewer ads and links — to contain nearly identical content to the website’s original page. The goal is to prevent website owners from publishing two versions of a webpage whereby the AMP page merely directs users to the original page, or what Google calls the canonical page. The original page loads more slowly than an AMP, contains more ads and might have a lower bounce rate (of users who only view one page). Continue reading Google’s Update to AMP Format Intends to Curb Link Baiting

Intelligent IoT Integrator (I3) Consortium Announced at USC

The Intelligent Internet of Things Integrator (I3) consortium officially launched at the University of Southern California last week. Supported by the City of Los Angeles, I3 is focused on the Internet as a way to interconnect people and objects via sensors, cameras, actuators and community-based IoT networks. Warner Bros. is among the founding members, as the media titan looks into new ways for customers to purchase and customize its entertainment assets and integrate them into daily life through their digital devices. Continue reading Intelligent IoT Integrator (I3) Consortium Announced at USC

Tech Companies Produce 5G Chips and Test 5G Networking

In 2019, Intel will launch 5G radio modems that will transfer data wirelessly at multiple gigabits per second. Intel, Qualcomm and others tout the promise of the 5G economy which, predicated on the existence of 5G chips, will enable self-driving cars, replace home-based cable modems and generate trillions of dollars in revenue over time. Intel will release its XMM 8000 series. The company says it has made a 5G phone call based on early prototypes and that its XMM 7560 chip already reaches gigabit speeds. Continue reading Tech Companies Produce 5G Chips and Test 5G Networking

Facebook Plans to Buy Content Outright, Strikes Sports Deal

Facebook, which launched its video tab Watch three months ago, is mulling over changing how it works with the media companies that bring new shows. Sources say that Facebook will switch to buying projects outright — dubbed “hero” shows — rather than partially funding their production. The goal is to provide more funding for the shows crucial to Watch’s success. Among the so-called hero shows are teen drama “Five Points” produced by Kerry Washington, Simon Fuller’s “Skam” and some short-form and mid-form series. And in a new deal, Facebook also plans to stream more live college sports. Continue reading Facebook Plans to Buy Content Outright, Strikes Sports Deal

Pixar Makes Its First Foray into Virtual Reality With ‘Coco VR’

On November 22, Disney-Pixar will release the animated feature “Coco,” which takes place during Dia de los Muertos, a Mexican holiday honoring the dead. Pixar has also debuted its first VR experience, “Coco VR,” created in partnership with Oculus. “Coco VR” is available on Rift headsets, with a Gear VR version out next week. Pixar dubs the experience a “social adventure” where participants embody skeletal characters and explore the Land of the Dead and the holiday, to learn about the film, the festival and the traditions. Continue reading Pixar Makes Its First Foray into Virtual Reality With ‘Coco VR’

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